Marketing your spa isn’t as hard as most people make it out to be. Whether you’re a spa marketing expert or a spa owner learning to be a marketing expert, these tips are easy to follow and should bring you successful results if you follow through and apply some elbow grease.
Let’s fill up that spa calendar with paying customers!
Here are 16 amazing spa marketing ideas proven to increase bookings & sales you can start using today.
1. Update Your Spa’s Website
Update or create a well-designed website for your spa. People are more likely to search online for business rather than go there in person.
Your website is the first or last impression that a new customer will have of you. So it has to be good. Ensure sure that your address, phone number, and email is updated so that persons can instantly contact your spa.
It only takes 0.05 seconds for users to form an opinion about your website that determines whether they like your site, stay or leave.
If your website is outdated, aka “still stuck in the 1990s”, then you need to update your website ASAP! Having a poorly designed or outdated website can contribute to losing customers and sales.
Almost 57% of internet users say they won’t recommend a business with a poorly designed website (on a mobile).
There are tons of free website builders, with built-in templates and drag-and-drop tools to create a website in minutes.
If your spa’s website needs a new face life, consider using free website builders like:
Need more details before you work on your site? Here are 10 of the best website builders ranked
Host a blog on your website to encourage customers to go back to your website, or keep them hooked on your pages. You can blog about your services as well as use use stunning gym infographics with spa guides and skin routines to grab the interest of your readers.
2. Create Google My Business Account
Before customers can click on your website, Google is the first place customers will search for your spa and wellness centers.
A Google business account allows your spa to show up on local searches for customers in your area. For example, if you type “Spas in New York City,” you’ll see:
Google Business acts as an online directory to suggest your business or make it easier for customers to find information about your spa without a lengthy search.
If someone searches for your company, then they’ll see this information displayed — easy access to contact information, reviews, images, and more.
A Google Business account is free to create and manage; get started with a simple sign-up form.
3. Making Your Bookings Easy for Customers
People want their booking sessions to be seamless and easy. If they have to leave the site, the app, or jump through hoops your potential customer will get frustrated and try another spa.
The key to seamless booking, allow your customer to book anywhere they find you. Add a booking feature to your website, your Google Business link, and even your social media bio so customers.
Booking software can prevent double-booking customers and track your spa’s sales and foot traffic. Here are a few booking software options that are spa friendly:
4. Create Team Branded Business Cards
Another simple way to market your spa is by providing your entire team with free branded business cards.
Team business cards also mean that your team can represent and promote your spa anywhere and anytime.
Business cards are still relevant today as they were in the past. Internally, if your employees do house calls, they could proudly offer a business card with their name and your brand’s logo.
Create your business card today without the need for a graphic designer.
With free graphic designing tools like Canva, you can access thousands of stunning business card templates for spas and wellness professionals alike.
5. Offer Specials & Holiday Discounts
The holidays are perfect for offering holiday packages or special discounts. People are more likely to spend more when they have a holiday they want to look their best or choose as a gift for someone.
The best holidays to host specials are Valentine’s Day, St. Patrick’s Day, Easter, Christmas, Mother’s Day, Father’s Day, prom and wedding season (June to September).
6. Host a Giveaway or Contest
Hosting a giveaway is a great way to boost bookings for your spa. It’s also one of the most effective ways to grow your social media followers and grab a few sales along the way.
You can choose to have a giveaway offline, but you’d have a better chance at hosting a successful giveaway online with a landing page or purely on social media.
Quick Guide to Running a Spa Giveaway
1. Set a Goal for Your Giveaway
Creating a giveaway with no end goal won’t give you the results you want to see. Take the time to define what the purpose of this contest. When you set a goal, you allow yourself to see the bigger picture, find the right tools, and even pick the right prize!
Your contest goals can be to:
- Increase social media followers: then host your contest on social media and ask followers to follow/like your page to enter the contest.
- Increase brand awareness: you can ask contestants to provide a review about your spa or state why they’d love to go to your spa as an entry method.
- Increase bookings and drive website traffic: encourage people to visit your site to enter, hoping it might tempt them to book a session either way.
2. Choosing the Right Prize
The right price can either make or break your contest, so think wisely, just because it’s free doesn’t mean it’ll attract a big crowd. Most of all, be sure to pick a prize that aligns with your brand, to ward off the wrong group.
A spa hosting a giveaway with a motorcycle for a prize won’t attract longer-term spa-goers. Instead, use prize ideas like this:
- Free Massage Sessions
- Couple Spa Treatment
- 1-Year Free Discounts
- Spa & Beauty Products
- Gift cards and certificates
- Brand Ambassador Title
- Ultimate Spa Day (Spa, Shopping Spree and Dinner/Event)
3. Write Clear Instructions and Follow Guidelines
Unclear or complicated instructions can turn people away from your giveaway, which lowers the chance of your giveaway success. Be clear about how, when, and where contestants should enter your giveaway to avoid misunderstanding when the winner is announced.
Use Wishpond’s Free Contest Rules Generator to do all the work for you! Get detailed contest rules in minutes.
If you’re hosting your giveaway on social media, be sure to follow their listed guidelines. This can help you in the long run if legal action ever needs to be taken. Trust me some contestants (and even the winner) can get very intense when it comes to winning prizes.
Here are some guides to help you along the way:
- Facebook Contest Rules: The Ultimate Guide
- The Complete Instagram Giveaway Rules Guide (With Examples)
4. Promote, Promote, Promote!
The only way people will know about your giveaway is by promotion. Use all you’ve got and push awareness for your giveaway, that means using:
- Email newsletters
- Social media
- Website promotion
- Online or social media ads
- Asking followers to repost or share your contest
Pro-Tip: To help drive more exposure and traffic to your spa’s giveaway, go ahead and post it on giveaway websites. You can try one of these fantastic contesting websites to post your contest.
Ready to start your giveaway?
Wishpond offers Contest & promotions features that make it easy to get the most out of your contest and giveaways.
7. Collaborate with Other Business
Collaborate with surrounding or local businesses can help to increase spa booking and promote your business.
Collaborating with another brand opens the door to networking and future projects like product bundles, deals, and discounts that can bring more bookings your way.
Here’s a list of some local business you can collaborate with and how:
Spa Products: You can create product bundles that you give away or sell with every session. You can also be a retailer for these products so customers can continue their self-care at home.
Yoga Instructors or Gyms: Use them as brand ambassadors to endorse your brand by giving their class attendants or clients exclusive specials at your spa.
Hair Salon or Barbershop: You can either merge business or help to promote each other services.
Magazines & Event Planner: Pay for ad space or give the team a free spa day for online reviews and exposure to help boost your spa’s reputation.
You can also collaborate with each of these businesses and brands for a contest or event.
8. Offer Free Spa Swag Bags
The next time a customer finishes a session with your spa, give from a free swag bag with skincare samples or essential oils.
If you want to make it extra special host a brunch and massage session where you give each attendant branded spa towels, reusable bags filled with bath bombs, essential oils, bath salts, and more.
If there’s one thing, people love it to feel special after doing business with you.
9. Use Customer Testimonials
The only way to get customer reviews… ask, and you’re in luck, 68% of consumers will leave a review if asked.
Encourage your customers to leave a review on your website, directories, and social media accounts. What customers have to say about you genuinely connects with people who are/haven’t even considered booking a session with you.
With over 42% of the world’s population using social media. Your spa has no excuse not be on social media.
Social media is no longer a place just for selfies; it’s a place where you promote your brand to a global audience. It’s also a place for social selling.
What is social selling?
Social selling is when people use social media to find and engage with new clients. Social selling includes using the content on social media to add value and credibility by answering questions, responding to comments, and sharing content throughout the buying process.
Social media is the new sales model.
Which Social Media Should Your Spa Join?
An age-old question most, if not all, business owners ask themselves, the answer, you only need to join at least two social media platforms.
You don’t need to be on every social to see massive results, here are four social media platforms that your spa should be active on, along with some facts to prove it:
80% of Instagram users follow a business account that could include your spa. It also means that users use Instagram to find a business that they want to buy or visit.
Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males). That means your target audience is on Facebook waiting to find your spa.
Facebook is also an online directory within itself and has proven to help potential customers easily discover business.
98% of users go out and try the ideas they find on Pinterest, While 51% of women have been exposed to new brands on Pinterest. This gives your spa a chance to be found by avid sap goers.
Twitter is known as a casual business platform with over 500 million tweets being sent each day, hundreds of millions of people are exploring new links, articles, and brands.
Ready to get some social media success for your spa?
Here are social media marketing for salons: 21 tips and strategies you can try for your spa.
11. Bring Your Spa to M.I.C.E
In business, there are events called “M.I.C.E” (meetings, incentives, conferences, and exhibitions). According to Allied Market Research, the global M.I.C.E. market is valued at $752 billion globally in 2016 and is projected to reach $1,245 billion in 2023.
Events are an excellent place for you to market your spa; the fun part is that it doesn’t matter what niche the event is in;Everyone loves a massage when they can get it.
You can reach out to events locally or major events outside of your town, and set up a booth to offer free 5-15 minute massage sessions to people attending the event.
This is a win-win, where you can show off your spa’s skills and customer service and instantly book new clients with your booking software instantly.
You can sweeten the deal by offering swag bags.
Be sure to hand out business cards and encourage people to follow your spa on social media following if they aren’t ready to book as yet.
12. Host A Yoga or Meditation Retreat
This marketing idea works both ways, either invite a local yoga instructor or class to your spa, or you can bring massage chairs to a local yoga studio to the class. After the class offering attendants free massages or special discounts.
You can also host a retreat provided at a set cost (a spa and yoga class combo) every two weeks or months to give it a feeling of exclusivity.
13. Use a Selfie Booth at Your Spa
Set up a selfie booth at your spa and ask customers to share a picture on social media, and tagging your spa’s branded hashtag.
You share fun content created by your customers, also known as user-generated content, also known as UGC. 79% of people say UGC highly impacts their purchasing decisions. When people see real people using and loving your spa, it encourages them to want the same.
it’s powerful strategy because it allows the actual client to become brand ambassadors for your spa and the quality of the services they have received.
Learn more about what user-generated content: why you need to take advantage of it.
Brochures come in handy when new customers want to see what services you offer, when your employees are attending events and when you want to leave a few at salons or brands to increase bookings.
You can easily create your spa brochures with Vennage.
Pick from beautiful brochure templates, create business Bi Fold brochures, corporate event programs, marketing brochures
15. Create a Spa Marketing Calendar
As a spa owner sometimes managing your business and marketing can feel overwhelming. With a marketing calendar, you can have it all under control:
- Mark down important holidays to host specials
- Schedule when and where you’ll be posting on social media
- Events you have planned or would like to plan.
Create your marketing plan, print/download it, and put it somewhere so that when you check in daily you know what to do effortlessly.
Need help with your spa’s marketing campaign ?
Book a free call to learn how our team of marketing experts can help you create high converting campaigns today.
Have marketing campaigns scheduled in your marketing calendar to increase more sales when bookings are slow.
Wishpond provides stunning to grow your email list, get social shares & followers, and get new leads, customers & clients.
16. Add Your Spa to Online Directories
Remember when we all had those huge yellow pages directories. Well they still exist, but in a more modern version called online directories.
Increase your spa’s online presence by listing your spa on a popular spa online directory.
Next to Google, serious spa-goers know that they can search or top-notch spas on recommended directories.
Here are nine of the best online spa directories you can list your own spa company on for more bookings:
It can seem like a lot but using five or more of these ideas can make a difference with your bookings for the next 2-3 months.
Running your spa is important, but if no one knows about it, how can you keep your business running.
Take the time to market your spa or hand over the responsibilities to an expert. Here are 16 ways you can market your spa for more bookings:
- Update Your Website
- Create Google My Business Account
- Making Your Bookings Easy for Customers
- Create Team Branded Business Cards
- Offer Specials & Holiday Discounts
- Host a Giveaway or Contest
- Collaborate with other business
- Offer Free Spa Swag Bags
- Use Customer Testimonials
- Use Social Media to Promote Your Spa
- Bring Your Spa to M.I.C.E
- Host Yoga or Meditation Class
- Use a Selfie Booth at Your Spa
- Create and Share Spa Brochures
- Create a Spa Marketing Calendar
- Add Your Spa to Online Directories
Check out our complete guide to local marketing for more local marketing strategies.
- First Visit Special Offer. ...
- Run an Online Contest. ...
- Partner with the Right People. ...
- Host Events. ...
- Offer Exceptional Customer Service. ...
- Strengthen Your Online Presence. ...
- Be Tech-Savvy. ...
- Put Your Spa Promotion Ideas to Work.
- Make booking appointments easy.
- Offer discounts, giveaways, and specials through email marketing.
- Promote your business with social media marketing.
- Offer regular free self-care content on your blog.
- Promote testimonials on multiple online platforms.
- Offer Some Quirky New Services & Treatments. ...
- Offer Birthday Discounts. ...
- Complimentary Samples Or Products. ...
- Partner With Local Businesses. ...
- Offer More Unique Experiences. ...
- Make Your Website & Marketing Visual. ...
- Start a Referral Program.
- Create an attractive and functional website. ...
- Make use of local SEO. ...
- Market your spa business via social media. ...
- Leverage the power of video marketing.
- Water. The transforming power of water is one of the strongest elements of the spa experience. ...
- Nourishment. ...
- Movement. ...
- Touch. ...
- Integration. ...
- Aesthetics. ...
- Environment. ...
- Cultural Expression.
Spas can and should take full advantage of sales KPIs such as Monthly Sales Target, Stock Turnover Rate, Average Customer Spending, and Cross-selling Rate to determine whether or not they will reach their sales goals.How do you get clients excited? ›
- Share behind-the-scenes content. ...
- Launch a user conference. ...
- Survey customers to better understand them. ...
- Use personalization. ...
- Package products in unique ways. ...
- Create a purposeful brand. ...
- Build a contest. ...
- Develop a product for an underserved niche.
- Ask for referrals. ...
- Network. ...
- Offer discounts and incentives for new customers only. ...
- Re-contact old customers. ...
- Improve your website. ...
- Partner with complementary businesses. ...
- Promote your expertise.
- Genuinely Thank Your Customers. ...
- Tell Them You're Thinking Of Them. ...
- Be There For Them After The Sale Closed. ...
- Listen, Then Remember. ...
- Always Tell Them The Truth. ...
- Show You Are Acting On Their Feedback. ...
- Show Your Appreciation With A Handwritten Note. ...
- Give Them A Gift You Know They'll Like.
- Electric facial chair.
- Massage table.
- Hydraulic chairs for staff.
- Sterilization unit.
- UV light towel warmer.
- Magnifying lamp.
- Facial steamer.
- Manicure table.
Say hello to low-touch treatments
These could include amenities such as sauna and wet areas, halotherapy rooms, cryotherapy, guided meditation or meditation domes, LED therapies, and flotation. Thirty-one percent say they're eager to try these services now, and as awareness of these grows, expect interest to as well.
- Understand the psychological profiles of women. Recent research reveals that only 37% of Americans (and only 29% of women) believe that women are accurately represented in ads. ...
- Avoid stereotypes. ...
- Embrace inclusivity. ...
- Build community and trust. ...
- Tell women's stories.
- Make sure it's obvious when your salon or spa is open. ...
- Leverage online booking. ...
- Raise your prices. ...
- Employ email marketing. ...
- Bring in the AI. ...
- Sell that retail. ...
- Expand your audience. ...
- See how Mindbody can help you grow.
A high-quality, authentic, and genuine wellness service with quality spa treatments and the highest level of delivery is far more important than rituals that have little relevance to the location or concept. Most importantly, spas must be authentic and high in quality.What makes a great spa? ›
It should live up to your expectations in terms of ambience, friendliness, cleanliness, value for money and the standard of facilities and treatments. What does a spa smell like? A spa should be pleasing to all the senses, creating a relaxed and positive atmosphere.What is SWOT analysis for spa business? ›
A SWOT analysis, is a planning technic for an organization or team to effectively examine its Strengths, Weaknesses, Opportunities and Threats. The process was developed in the 1960s by Albert S. Humphrey and can be implemented to any type of spa business, regardless of how large or small it is.What are the 10 characteristics of good KPI? ›
- Relevant. Indicators should be relevant to the organization. ...
- Clear definition. A performance indicator should have a clear and intelligible definition in order to ensure consistent collection and fair comparison. ...
- Easy to understand and use. ...
- Comparable. ...
- Verifiable. ...
- Cost effective. ...
- Attributable. ...
These types of indicators include: employee engagement, satisfaction and turnover. Studies show that higher employee engagement is linked to higher customer satisfaction. When employees are happy at work and believe in their product/company this comes across to customers.How do you attract customers emotionally? ›
- Embrace meaningful storytelling. The human mind loves a good story. ...
- Surprise your audience and get them curious. ...
- Know your audience and focus on them. ...
- Pay careful attention to creative elements. ...
- Always be authentic. ...
- Reward responsiveness with engagement.
Smile when you first meet the client, to let them know that you are happy to see them and excited about the prospect of working together. Make eye contact, give a firm handshake, and listen intently when the client is speaking with you. You also want to present a relaxed and focused persona.
- Below are 4 tips for making your customers happy.
- Effective Communication. Be attentive; Listen to feedback and take notes to make sure you understand what your customer wants. ...
- Take Responsibility. A successful entrepreneur ensures that every job is done the right. ...
- Be Kind. ...
- Be Consistent.
- Increase the number of customers.
- Increase the average transaction size.
- Increase the frequency of transactions per customer.
- Raise your prices.
- Offer quality products. Good quality is the most important reason cited by consumers for buying directly from farmers. ...
- Cultivate good people skills. ...
- Know your customers. ...
- Use attractive packaging. ...
- Let customers try samples. ...
- Be willing to change.
Essentially, the 3 important qualities of customer service center around three “p”s: professionalism, patience, and a “people-first” attitude. Although customer service varies from customer to customer, as long as you're following these guidelines, you're on the right track.How do you bring value to customers? ›
- Share customer testimonials.
- Leverage competitor comparisons.
- Collect and apply feedback.
- Provide outstanding customer service.
- Gather and share social proof.
- Create content just for your customers.
- Build a customer community.
- Listen to them. ...
- Know your industry better than anyone. ...
- Reward loyal customers. ...
- Create ongoing, engaging content. ...
- Be transparent. ...
- Respond promptly to feedback. ...
- Commit to innovation. ...
- Anticipate their needs.
It's official: massage is the most popular spa treatment. Ninety per cent of respondents said they would choose to have a massage during a spa visit. We think this is a great result. Massage is more than just me-time: it's the one treatment consistently backed by research for its health-giving benefits.Who uses a spa the most? ›
The Web survey found that the average day-spa-goer is between the ages of 25 to 35. However, this age group is more technically savvy and mobile, open to e-marketing and e-commerce, which may explain the lack of response from older clientele in the Web survey.What are the interesting features of luxury spas? ›
- Qualified Therapists. Luxury spas are designed to deliver sublime experiences and that is possible only with quality services. ...
- The Perfect Environment. To enjoy a luxury spa what you need the most is the right setup. ...
- Variety of Services. ...
- Customized Treatments. ...
- Indulge in Luxury.
For home pampering, here are some ideas on what to include in your gift basket:
- Tissue paper.
- Body lotion.
- Body butter.
- Face masks.
- Shower sponge or loofah.
- Scented candles.
- Bath bombs.
- Cozy fluffy slips.
- DO. Let them know you're coming and don't just show up. ...
- DO. Arrive on time! ...
- DO. Leave your jewelry at home. ...
- DO. Remember to take a shower. ...
- DON'T. Be on your phone. ...
- DON'T. Talk loudly with friends. ...
- DON'T. Hide how you feel. ...
- DON'T. Be rude.
- Bullfrog Spas. ...
- Bullfrog Spas STIL Model. ...
- Bullfrog Spas Low Maintenance Cabinet: Bullfrog's EternaWood maintenance-free spa cabinets are weather and UV-resistant, meaning it will be maintenance-free: no staining will be required and you won't have to watch your investment rot away.
Summary. While it is clear that the med spa industry is huge and only going to get bigger the results are clear that Botox and fillers are not only the most popular treatments but also the most profitable. Laser hair treatments and laser facials also provide good profit margins and so do chemical peels.What is the spa capital of the world? ›
Budapest. Rightly called the 'Spa Capital of the World', Budapest is home to a large number of thermal springs. The Romans built many public and private baths in the city during medieval times and today you can experience a modern spa culture in a traditional setting.What is the average revenue for a spa? ›
Day spa annual revenue
The average annual revenue of a day spa is $803,000.
It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.What are the 6 sales promotion techniques? ›
- Buy X, Pay Y.
- Pay X% Less.
- $XXX Off.
- Price Off / Fixed Price.
- Reward Points.
- Free Shipping & Returns.
- Welcome Offers.
The top five product categories where they said they valued a female-focused approach were: beauty/personal care and apparel (both 82 percent); health (74 percent); home décor/furniture (61 percent); and household products (60 percent).How do you target a luxury audience? ›
Today's luxury brand target audience is 25 to 44 years old. They comprise 64 percent of this overall audience. Don't sleep on the younger generation between 16 and 24 years old, also known as Generation Z. They're another big chunk of your target market.
- Mission Possible. You'll have to do some research and succinctly write out your group's intended purpose. ...
- Win Over the Head Honchos. ...
- Find Top Leadership. ...
- Keep Up the Good Work. ...
- Realize Your Potential.
- Make booking appointments easy.
- Offer discounts, giveaways, and specials through email marketing.
- Promote your business with social media marketing.
- Offer regular free self-care content on your blog.
- Promote testimonials on multiple online platforms.
- Build client relationships by remembering styles and preferences. ...
- Celebrate what makes you unique. ...
- Provide amenities. ...
- Rewards programs for client retention. ...
- Retail sales initiatives that encourage clients to purchase your products. ...
- Digital marketing efforts.
Subdued lighting or bright rays of sunshine, soft music or sounds from nature, incense, beautiful flowering plants, and a sincere smile at the front desk set the scene for relaxation.How can I make my spa business successful? ›
- Start with a well thought-out plan. ...
- Don't chase the illusion of success. ...
- Know thy customer, know thyself. ...
- Bigger isn't always better. ...
- Plan a service menu that generates profits, not just sales. ...
- And on the subject of retail... ...
- Hire employees who will solve problems, not create them.
Click on Property and then click on Room details or Property layout. Click on Create a new room, Create a new apartment or Create a new property. Enter the details of the new room or unit and then click on Continue. Under your new room or unit, click on Upload photos or the camera icon and select photos to add.What makes a spa special? ›
Ambience. All types of spas should have a relaxed and positive atmosphere, and be pleasing to the senses - the spa should look good, smell good, and it should be peaceful and comfortable. Today, wellness tends to be the focus in the spa industry.What makes a great spa director? ›
You'll need a solid background in retail sales and customer service, as well as skill in conflict resolution, communication, and team motivation. The truly valuable spa director knows how to balance the competing interests of both employees and owners, not to mention your personal agenda.What should I add to my startup spa? ›
The chemicals you will need to start your hot tub include a pH increaser, pH decreaser, calcium hardness, a metal removal (if using water from rainwater tanks or bore) and a sanitiser.What is the spa business model? ›
The primary source of revenue for spas are fees for services paid by the client. The client will choose from a list of spa services and purchase the package or service they want. The key expenses for a spa business are the cost of purchasing the spa equipment and supplies.
Click Property, then Room details or Property layout. Click Create a new room, Create a new apartment, or Create a new property. Enter the details of the new room or unit, then click Continue. Under your new room or unit, click Upload photos or the camera icon and select photos to add.What is the highest paid massage therapist? ›
|Rank||State||Average Massage Therapist Salary|
Industry experts estimate the average day spa owner salary is $80,000 per year or more, with many owners earning more than $100,000 annually.