5 Easy Marketing Tasks to Improve Your Digital Web Presence (2022)

The end of summer can be a slow time of year for marketers. Coworkers are on vacation, kids are off school, and fall campaigns have not yet been launched. While it’s tempting to fritter away the days with mindless busy work, the August lull is the perfect time to tackle those digital marketing maintenance tasks that often get pushed to the side during the busy winter months. These are the things we know we should be doing, but often have to take a backseat to the day-to-day work.

Take advantage of your free time during these last few weeks of summer to exercise your digital marketing muscles and get yourself warmed up for the coming fall. These five digital marketing tasks will get you in top shape and set yourself up for a successful year’s end!

1. Blog Lifts

Tighten up your old blog posts

You’ve probably heard that content is king, and that fresh content is key to staying relevant in search results. Many marketers believe that constantly churning out new content is the only way to stay in Google’s good graces, but refreshing existing posts can actually be more effective and less time-consuming.

5 Easy Marketing Tasks to Improve Your Digital Web Presence (1)

Follow these steps to tune up your older blog posts and get them ready to compete in search this fall.

First, identify pieces with the most potential for optimization:

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  1. Log into Google Search Console and go to Search Traffic → Search Analytics.

Check the boxes for clicks, impressions, and CTR, as well as the pages option. This will show you a list of page URLs, which you can then sort by clicks, impressions, or CTR.

5 Easy Marketing Tasks to Improve Your Digital Web Presence (2)
  1. Sort by impressions to see which pages are appearing the most in the search results, then look at the CTR for low performance.

Pages with high impressions and a low CTR offer the biggest opportunity for improvement from an organic traffic perspective, because they’re being seen but not clicked on. A tool like Advanced Web Ranking’s CTR study can give you a baseline for your expected CTR based on your industry and position in the search engine result page (SERP).

Once you’ve identified pages for improvement, look for opportunities to optimize your content:

  • Check that your title tag and meta description describe the content of your page and follow best practices for length. (Title tags are fewer than 55-60 characters, while meta descriptions should use fewer than 155). A strong call to action in the meta description will also encourage searchers to click through.
5 Easy Marketing Tasks to Improve Your Digital Web Presence (3)
  • Search for the page’s target keyword on Google to see what is ranking well for that term. Compare these high-ranking pages to yours: do top-ranking competitors use media in their content? Address frequently asked questions? Expand on an area you don’t? This should give you some good ideas on how to optimize your blog posts to rank better.

Although refreshing old content is still less time intensive than creating an entirely new piece, you should expect to spend at least an hour on each page you optimize, and the results are well worth it!

2. Content curls

Push your editorial calendar to the max

Speaking of content, lazy late-summer days are perfect for updating your editorial calendar. Now is the time to think ahead to fall and holiday campaigns, and double-check that you’re hitting all the stages of the funnel with your content. And don’t forget social media! You’ll want to be sure that you’re sticking to the 80/20 rule: only 20% of your content should be self-promotional.

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5 Easy Marketing Tasks to Improve Your Digital Web Presence (4)

Haven’t started aneditorial calendaryet? Now is the time! An editorial calendar is a vital tool for planning content and making sure that it’s well-targeted.

  1. Open a spreadsheet (we recommend Google Sheets for easy collaboration) and add the columns you’ll need to plan your content effectively. This typically includes:
    • Content topic
    • Content type
    • Target keyword
    • Target persona
    • Stage of the funnel
    • Any media you’ll need or link to (case studies, video, etc.)
  2. First, plug in any known campaigns, promotions, and upcoming events.
  3. Fill out your months with supporting topics that target other areas of the sales funnel. For example, if your company is taking part in that big industry trade show this fall, you can also write a post on the more practical, real-world impact your industry has on the world.

Updating your editorial calendar is an excellent exercise for companies of all sizes. You’ll have the opportunity to take a hard look at what you have or haven’t invested in your content creation and identify areas to improve.

3. Washboard ads

Get your PPC accounts in top form

PPC (pay-per-click) advertising is a great way to drive traffic to your site and encourage conversions. But too often companies without a designated PPC consultant will simply launch a campaign and let their ad account sit. To be as effective as possible, it’s important that marketers regularly check in on their paid campaigns and tweak them for optimal performance.

5 Easy Marketing Tasks to Improve Your Digital Web Presence (5)
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We encourage you to do the following on a monthly basis (and if you haven’t been, late summer is a great time to start):

  • Create new ads/ad groups as new promotions are launched.
  • Delete lower performing ads and create new variations.
  • Continue with landing page testing.
  • Delete poorly-performing keywords.
  • Test new campaign types as appropriate. Use image ads along with text ads.

The way you carry out these tasks will depend on what platform(s) you’re using, but anyone running a PPC campaign should be familiar with these concepts. If you’re running paid advertising but are unsure how well you are performing—or even how to tell—you’re likely wasting precious ad dollars! Consider investing in PPC training to help you get the most from your ad budget.

4. Backlink bends

Rebuild your broken backlinks

The number and quality of backlinks to your website is an important ranking factor to Google—it signals that your content has value. If any of your backlinks have become broken due to changing URLs or content, you’re losing the authority that those linking websites were passing on to you. It’s vital to periodically check for and address any broken backlinks to keep your pages performing well in search:

5 Easy Marketing Tasks to Improve Your Digital Web Presence (6)
  1. Use a tool like Ahrefs’ Site Explorer to find broken backlinks.
  2. Export the list of broken backlinks to a spreadsheet.
  3. Prioritize your backlinks based on the linking websites’ domain rank (DR).
  4. Provide your prioritized list to your development team and request they write 301 redirects to fix each broken backlink and preserve your link equity!
  5. For extremely high-value backlinks, it’s a good idea to contact the linking websites and ask for updates. While more time consuming, it’s still preferable, in the long run, to have direct backlinks, rather than those routed through 301 redirects.

5. Pick your teams

Group your Twitter followers

Whether you’re taking advantage of social media advertising or relying solely on an organic strategy, social media is a useful tool in building brand awareness and driving traffic to your website. Like we noted above, social media content should be carefully planned in your editorial calendar to support other marketing initiatives.

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5 Easy Marketing Tasks to Improve Your Digital Web Presence (7)

In a perfect world, the audience following you on social media is the same audience you would potentially sell to. Each platform offers analytics capabilities that allow you to see the demographics of your followers and help you determine if you’re reaching the right audience.

Twitter offers an under-appreciated feature that allows you to segment your followers and the people you follow into targeted groups called Lists.

Per Twitter, a List is simply a “curated group of Twitter accounts.” By organizing your followers and followees into distinct Lists, such as industry influencers or various customer personas, you can more easily monitor conversations within a certain audience and keep tabs on your market. There are a lot of creative ways you can use Twitter Lists to bolster your digital marketing efforts.

However you use them, Lists can be powerful tools in the hands of a marketer, not to mention an easy to make. Twitter provides the following instructions for making Lists in their Help Center:

5 Easy Marketing Tasks to Improve Your Digital Web Presence (8)

How to create a list on twitter

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  • Click on your profile icon to show the drop down menu.
  • Click on Lists.
  • Click Create new List.
  • Select a name for your List, and a short description of the List. List names cannot exceed 25 characters, nor can they begin with a number. Then select if you want the List to be private (only accessible to you) or public (anyone can subscribe to the List).
  • Click Save List

Just remember to set your list to private if you don’t want your followers (or competition!) to see what you’re doing.

Say goodbye to the summer slump

These 5 easy tasks are designed to help any business shape up their digital marketing. But, like everything else, with digital marketing you only get out what you put in. It takes some effort and a bit of willpower, but you too can beat the summer slump and build healthy digital marketing habits to last a lifetime.

FAQs

How can digital marketing presence be improved? ›

5 Key Ingredients to Improve Your Online Presence
  1. Optimize your website to increase your online visibility on Google and other search engines. ...
  2. Make your company information clear and prominent. ...
  3. Provide useful content in your pages. ...
  4. Invest in social media and be sociable. ...
  5. Stay in touch with visitors after-the-fact.

What are the 5 key components of Internet marketing? ›

The five most important elements of a digital campaign consist of mobile considerations, organic search, social media marketing, content marketing and lead nurturing. All of these elements combined make up a cohesive digital marketing strategy.

What are the top 5 10 tips to keep in mind when creating a digital presence? ›

10 Tips for Building a Social Media Presence
  • Use Consistent Photos, Headshots, and Logos. ...
  • Let the World Know You're on Social Media. ...
  • Create and Share Industry-Adjacent Content. ...
  • Create a Schedule and Post Content Regularly. ...
  • Make the Most of Visual Content. ...
  • Cross Promote Content Across All Channels. ...
  • Don't Be Afraid to Advertise.

What are the 3 most important things in digital marketing? ›

At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

What is the 5 component strategy? ›

These five elements of strategy include Arenas, Differentiators, Vehicles, Staging, and Economic Logic. This model was developed by strategy researchers, Donald Hambrick and James Fredrickson. To achieve key objectives, every business must assemble a series of strategies.

What is the most effective digital marketing strategy? ›

According to Smart Insights, the most effective strategy in 2018 was social media marketing, followed by content marketing, and the least was data management, with SEO being somewhere in the middle of it all.

What is online presence examples? ›

If you're looking for a definition, online presence is the collective existence of a business or an individual that is found online via searches. A business' online presence can come via its website, social media channels, publications in online journals, memberships to associations listed online, and so on.

What are the types of online presence? ›

So, online presence does not only refer to different digital channels but also the key functionality of digital presence.
  • Transactional E-commerce Sites. ...
  • Services-Oriented Relationship-Building Sites. ...
  • Brand-Building Sites. ...
  • Portal or Media Sites. ...
  • Social Networking Sites. ...
  • References.

Which of the following is an example of web presence? ›

Examples of a web presence for a person could be a personal website, a blog, a profile page, a wiki page, or a social media point of presence (e.g. a LinkedIn profile, a Facebook account, or a Twitter account).

What is a digital presence? ›

A “digital presence” simply refers to how your business appears online; it's what people find when they search for your business or company on the internet. Digital presence includes content that you control, like your website and social media profiles, but also content that you don't control, such as online reviews.

Why is digital presence important? ›

When a business has a digital presence, it makes it much easier for customers to easily find you. More often than not, a customer will turn to the internet when looking for a company or a product. Even if you have a brick-and-mortar business, you need a digital presence to bridge the gap for your consumers.

How do I find my online presence? ›

Here are some of the best online reputation monitoring tools for you to check out.
  1. Google Alerts. Google has several valuable free tools for marketers and SEO professionals, and Google Alerts is one of them. ...
  2. Social Mention. ...
  3. SEMrush. ...
  4. SentiOne. ...
  5. Reputology. ...
  6. ReviewPush. ...
  7. Chatmeter. ...
  8. RankRanger.
1 Mar 2021

How can I improve my social media engagement 2022? ›

How to Effectively Increase Social Media Engagement in 2022
  1. Aim for an Organic Following.
  2. Find your Target Audience.
  3. Be on the Right Platforms.
  4. The Type of Content Matters.
  5. Involve Your Audience.
  6. Don't Just Sell Products; Sell Your Brand.
  7. Finding that X-Factor.
10 Feb 2022

How can social media and digital marketing strategies be improved? ›

Social media marketing tips
  1. Define goals and objectives. ...
  2. Identify the target audience. ...
  3. Select the right platforms. ...
  4. Develop or align with a content strategy. ...
  5. Publish content consistently. ...
  6. Use visuals to tell a story. ...
  7. Monitor conversations and create relationships. ...
  8. Use scheduling and automation tools.
27 Oct 2021

What are the best practices for social media marketing tools? ›

10 social media best practices for 2021
  • Research your customers. ...
  • Conduct a competitor audit. ...
  • Establish and maintain your brand's voice. ...
  • Choose the right time and amount to post. ...
  • Use tools to plan and automate tasks. ...
  • Respond to customers promptly. ...
  • Tap into subject matter experts at your organization.

How do you build a positive digital brand? ›

10 Steps to Building Your Personal Brand on Social Media
  1. Fully Update Your Social Media Accounts. ...
  2. Make Posting Easy with Social Media Apps. ...
  3. Regularly Share Content. ...
  4. Import Your Contacts. ...
  5. Keep Social Posts Positive & Engaging. ...
  6. Find & Join Groups. ...
  7. Keep Your Brand Voice, Image & Tone Consistent. ...
  8. Study Influencers.
14 Sept 2021

How do I create an online positive image? ›

The following are ways to build a positive online reputation before you need it or start building positive online properties to outrank negative news and reviews.
  1. Own Your Own Website. ...
  2. Own Related Domains. ...
  3. Start Multiple Blogs. ...
  4. Be Active on Social Media. ...
  5. Create Online “Business Cards” ...
  6. Claim Your Local Profiles.

What is the basic of digital marketing? ›

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

What are the 5 stages of information processing? ›

What are the 5 states of information processing?
  • Exposure. Ensuring the web visitor is exposed to the website for long enough to absorb the content or the ad. ...
  • Attention. ...
  • Comprehension and perception. ...
  • Yielding and acceptance. ...
  • Retention. ...
  • Exposure. ...
  • Attention. ...
  • Comprehension and perception.
1 Jul 2016

What are the 7 elements of strategic planning? ›

Here are the 7 basic elements of a strategic plan: vision, mission, SWOT analysis, core values, goals, objectives, and action plans.

What are the 4 business strategies? ›

Four generic business-level strategies emerge from these decisions: (1) cost leadership, (2) differentiation, (3) focused cost leadership, and (4) focused differentiation. In rare cases, firms are able to offer both low prices and unique features that customers find desirable.

What are three tactics of digital marketing? ›

Here are some of the digital marketing tactics we employ:
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Marketing.
  • Webinar Production.
  • Content Marketing (Blogging & Article Writing)
  • Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
  • Email Marketing.
  • Social Media Marketing.
  • Video Production.

What is your top 3 modern & innovative digital marketing strategies to attract clients? ›

Three digital marketing strategies for attracting customers
  • Use live video. Video is one of the fastest growing forms of content on social media, and for good reason—according to one study, video can generate up to 1,200 percent more engagement than images and text. ...
  • Utilize AI-based chatbots. ...
  • Boost visibility.
7 Jul 2020

How do you create digital marketing content? ›

30 Actionable Content Marketing Tips for Digital Marketers
  1. 1) Check for Grammatical Errors.
  2. 2) Write Relevant and Actionable Content.
  3. 3) Develop Content Marketing Goals.
  4. 4) Offer FREE Value through Your Content.
  5. 5) Use Content to Drive Leads into Your Sales Funnel.
  6. 6) Keep in Mind that Longer Content Performs Better.

How do you analyze a digital presence? ›

Web Presence Analysis – 8 Step Process
  1. Step 1 – Keyword analysis and research. ...
  2. Step 2 – Website search engine visibility. ...
  3. Step 3 – Local citation analysis. ...
  4. Step 4 – Website structure analysis. ...
  5. Step 5 – Content review, organization and optimization. ...
  6. Step 6 – Social media analysis. ...
  7. Step 7 – Reputation.
4 Sept 2018

How do you achieve a web presence goal? ›

Achieving Web Presence Goals
  1. Attracting visitors.
  2. Making the site interesting to explore.
  3. Creating a positive image consistent with the company's desires.
  4. Reinforcing already held positive images regarding the company.

Is web presence and online presence the same? ›

A web presence is a more static website that has information about the company. A web presence is more static than an online presence, and therefore it needs to be updated consistently. An online presence cannot only be done through social media but also through other types of platforms such as blogs or newsletters.

What is public web presence? ›

By definition, web presence is the location on the World Wide Web where a person, business or other entity is represented. There can be, and often are, multiple online venues in which a person or business can be found, thus increasing their web presence.

Why is market presence important? ›

Since it takes two -- a buyer and a seller -- to make a sale, the reason for establishing a viable marketing presence is for your business to be on the prospective buyer's "short list" when the buyer is ready to buy. You want to be sure that your company is among those being evaluated when the prospect's need arises.

What are the key elements of your brand's digital presence to date? ›

What Are the Elements of a Digital Presence?
  • Website. Your company website is the centerpiece of a digital presence. ...
  • Social Media. ...
  • Email Marketing. ...
  • Search and Paid Advertising. ...
  • Content. ...
  • User Reviews. ...
  • Don't Overlook the Small Stuff. ...
  • Go Beyond the Basic.
18 Mar 2022

What is Web Analytics in digital marketing? ›

Web analytics involves collecting, measuring, and analyzing website data. Web Analytics tools can provide lots of useful information about the origin of website traffic, how website users navigate and interact throughout a website, what content and web pages they're most engaged with, and how they exit the site.

How do you promote trust with online identities? ›

10 Ways You Can Gain Trust Online
  1. Be straightforward. ...
  2. Fix problems immediately. ...
  3. Try video. ...
  4. Host webinars or teleconferences. ...
  5. Personalize emails. ...
  6. Add testimonials. ...
  7. Post credentials. ...
  8. Provide case studies.
25 Aug 2015

Why is it important to have a clear digital marketing strategy? ›

It enables you to better understand your market share

Without a clear strategy, you could easily underestimate the demand for your digital services. Moreover, it's likely that you won't fully understand the dynamics of the online marketplace including customer behaviors, competitors, and customer profiles.

What are the four dimensions that determine digital presence of a company? ›

To build a stable foundation, you need to address four unique and interrelated components: content, strategy, design and technology. Your focus on each of these must be in equal and measured parts, ensuring a balanced approach to your digital presence.

How do you manage digital presence? ›

Tips for Managing Your Online Presence as a SMB or Freelancer
  1. Start With the Basics. Improving the management of your online presence will take a lot of work, so to begin, start with the basics. ...
  2. Focus on Maintaining a Good Reputation. ...
  3. Increase Your Activity Levels. ...
  4. Ask and Give.

How do I find my digital footprint? ›

How to search and find your digital footprint
  1. Start with a search engine, but go beyond the basics. ...
  2. Search some specific sites. ...
  3. Run an image search. ...
  4. Check HaveIBeenPwned. ...
  5. Give yourself Google Privacy and Security Check-Ups. ...
  6. Check your social media.
12 Sept 2019

What is one thing that you can do in order to easily monitor your online presence? ›

  • There are many online channels to stay on top of and many ways to monitor them, but here are eight to start with.
  • Monitor Review Sites. ...
  • Setup Google Alerts. ...
  • Monitor Your Social Media Accounts. ...
  • Check Other Social Media Accounts. ...
  • Monitor Your Blog. ...
  • Verify Your Partners. ...
  • Ask Your Customers. ...
3 May 2020

How do you manage digital presence? ›

Tips for Managing Your Online Presence as a SMB or Freelancer
  1. Start With the Basics. Improving the management of your online presence will take a lot of work, so to begin, start with the basics. ...
  2. Focus on Maintaining a Good Reputation. ...
  3. Increase Your Activity Levels. ...
  4. Ask and Give.

What would you advise a customer to help them strengthen their digital marketing presence? ›

How to increase online presence with social media
  1. Limit the number of platforms to only what you can handle. Online presence is about quality, not quantity. ...
  2. Think audience, not followers. Your online presence doesn't improve with more followers. ...
  3. Post with emotion for shareability. ...
  4. Perform social media SEO. ...
  5. Be active (duh)
17 May 2021

What is a digital presence? ›

A “digital presence” simply refers to how your business appears online; it's what people find when they search for your business or company on the internet. Digital presence includes content that you control, like your website and social media profiles, but also content that you don't control, such as online reviews.

What is online presence examples? ›

If you're looking for a definition, online presence is the collective existence of a business or an individual that is found online via searches. A business' online presence can come via its website, social media channels, publications in online journals, memberships to associations listed online, and so on.

What are your goals for your online presence? ›

The main objectives for establishing an online presence are:
  • Promoting a service or product online.
  • Selling a service or product.
  • Providing product support or customer service.
  • Providing corporate information.
  • Establishing brand awareness and corporate identity.

What are the types of online presence? ›

So, online presence does not only refer to different digital channels but also the key functionality of digital presence.
  • Transactional E-commerce Sites. ...
  • Services-Oriented Relationship-Building Sites. ...
  • Brand-Building Sites. ...
  • Portal or Media Sites. ...
  • Social Networking Sites. ...
  • References.

Why Web presence is so important? ›

A strong online presence allows you to build your brand and gain the credibility that you need to attract more customers. Along with making your business readily accessible, online presence also gives your customers an easy way to find out more about what you have to offer.

What is market presence example? ›

For example, you are either a "low-cost" or "value-added" supplier. A low-cost supplier is categorized as one who consistently provides a lower cost with acceptable quality. A value-added supplier provides a differentiated product or service that contains substantial attributes which command a premium price.

How do you create digital marketing content? ›

30 Actionable Content Marketing Tips for Digital Marketers
  1. 1) Check for Grammatical Errors.
  2. 2) Write Relevant and Actionable Content.
  3. 3) Develop Content Marketing Goals.
  4. 4) Offer FREE Value through Your Content.
  5. 5) Use Content to Drive Leads into Your Sales Funnel.
  6. 6) Keep in Mind that Longer Content Performs Better.

How do you analyze a digital presence? ›

Web Presence Analysis – 8 Step Process
  1. Step 1 – Keyword analysis and research. ...
  2. Step 2 – Website search engine visibility. ...
  3. Step 3 – Local citation analysis. ...
  4. Step 4 – Website structure analysis. ...
  5. Step 5 – Content review, organization and optimization. ...
  6. Step 6 – Social media analysis. ...
  7. Step 7 – Reputation.
4 Sept 2018

What are the key elements of your brand's digital presence to date? ›

What Are the Elements of a Digital Presence?
  • Website. Your company website is the centerpiece of a digital presence. ...
  • Social Media. ...
  • Email Marketing. ...
  • Search and Paid Advertising. ...
  • Content. ...
  • User Reviews. ...
  • Don't Overlook the Small Stuff. ...
  • Go Beyond the Basic.
18 Mar 2022

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