50 Most Effective Digital Marketing Tools for Businesses in 2022 ▷ Techorganism (2022)

For digital marketers to do their work effectively, there is some particular tool they must have at their fingertips to stand out among all competitors.

Once it comes to the digital marketing business, there are some tools that you are expected to take advantage of in other to be on top of the game.

There are lots of digital marketers everywhere, but only those who have a good track record are on top of the game.

Now the big question will be,

Page Contents

What is digital marketing?

Digital marketing is simply the marketing of products or/and services via digital means. Unlike traditional marketing where newspapers, magazines, posters, handbills, etc. are used for marketing. Digital marketing deals with digital methods of marketing.

You may want to readTop 5 Digital Marketing Challenges and their Best Solutions.

Digital marketing is no doubt the best way to market products and services in this generation.

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With digital marketing, your marketing strategies can easily get to potential customers with just little effort.

While embracing digital marketing, most time it is your customers that find you, this makes the conversion rate of digital marketing very high.

Good digital marketing, making good use of the appropriate tools has proved to give over 19.3% conversion, which is better than the old advertising medium.

Below this page is a 2 munites video which explains digital marketing visually.

For this reason, I am going to list and explain all the necessary tools every good digital marketer must make use of to be at their best, and keep their game on high.

Best tools for digital marketing

1. Social media marketing tools

50 Most Effective Digital Marketing Tools for Businesses in 2022 ▷ Techorganism (2)

Social mediaare interactiveonlinetechnologies that facilitate the creation and sharing ofinformation, interests, ideas, as well as other forms of expression via networks andvirtual communities.

The most common social media tools are Facebook, Twitter, Instagram, and Snap Chat. These tools have been very impressive but used frequently and abused as well.

We have a list of social media tools that can be much more effective aside for the popular ones.

  • Buffer: Use for post scheduling across several platforms.
  • MeetEdgar: This is a social network scheduling tool.
  • Sprout Social: An all-in-one marketing tool for social media.
  • Hootsuite: For post scheduling on different social media platforms.
  • SocialOomph: This can be used for bulk upload of updates with a click.
  • IFTTT: Among several other functions, it is best used to send tweets any time you make a new post on Instagram.
  • BuzzSumo: with this platform, you can select keywords and find a breakdown of some of the most popular trending posts on those keywords, with the list of those who are sharing that content.
  • Oktopost: Best used to manage robust social media teams as well as content schedules.
  • Feedly: It is. A content aggregator, which can be used to get content from any number of different areas, combining ideal reading material into a single feed.
  • Tagboard: A social listening tool, best used for monitoring brands and product mentions.
  • Everypost: can be used to curate content by pulling together multimedia from YouTube, Instagram, RSS feeds, Flickr, and so on.
  • Followerwonk: it helps analyze and optimize all your Twitter audience, suggesting people you should follow, and also helps to grow your audience.
  • Bitly: it allows you to shorten and customize URLs to look more pretty and fit across all your social media channels.
  • Agora Pulse: It allows you to view how your social media marketing campaign is up against your competitors. Also, a perfect solution for social media management.
  • Tailwind: it helps you to succeed on Instagram and Pinterest.
  • CrowdBooster: best used for delivering real-time data for quick accessibility.
  • Audiense: a social tool that lets you know new target audiences, and understands your audience and how they tick, it also helps to optimize your audience activities at scale with reports and tracking.
  • Visage: This tool helps you to design optimized social media graphics for each platform.
  • Brand24: This tool helps you to be aware of what people are saying about your brand.
  • Socedo: This tool can detect people on social media who fit your buyer; it makes use of real-time social behavior to pre-qualify those people.

2. Image editing tools

50 Most Effective Digital Marketing Tools for Businesses in 2022 ▷ Techorganism (3)

You will agree with me when I say “an image can describe a thousand words by just a mere look.” Digital marketers create and edit images daily.

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If you are into digital marketing and don’t make use of image editing tools, then you may be wondering which tools are best for image editing.

There are lots of available tools, both free, premium, and paid. But I will list only those that successful digital marketers have rated very high.

  • Photoshop: This seems to be the most popular image editor, image creator, and image designing tool. Fantastic for producing high-quality images with beautiful effects.
  • Gimp: This app works very similar to photoshop, it is great for producing banners or tweaking images.
  • Pixlr: This is a free online base image editor tool, with a user-friendly interface.
  • Sumopaint: This is a new app that has beautiful filters and tools for excellent designs.

3. Infographic and chart tools

50 Most Effective Digital Marketing Tools for Businesses in 2022 ▷ Techorganism (4)

  • Infogr.am: used to create good-looking visual data.
  • Piktochart: Comes with hundreds of themes creating Infographics in just a few minutes.
  • Visual.ly: With this tool, you can connect to your Google Analytics, Twitter, or Facebook account to have your own beautifully presented data.
  • Easel.ly: It provides users with a friendly interface to make compelling infographics images. It comes with themes, backgrounds, and shapes.
  • Wordle: This is an excellent tool for creating quick images for your posts, blog, and emails.
  • Tagul: is a much more advanced word cloud generator with custom colors, fancy effects, and several types of shapes.

4. Analytics tools

50 Most Effective Digital Marketing Tools for Businesses in 2022 ▷ Techorganism (5)

The analytics tools are essential to keep good track of stats and traffic on different platforms. Listed below are the top analytics tools best for digital marketers.

  • Cyfe: With Cyfe, you can integrate all of your online marketing analytics into a dashboard. It helps ease analytics comparison stress.
  • Mixpanel: With this tool, you can mine your data and segment it, and visualize it in several forms, it also gives you the ability to use bookmarks and annotations for reports and events.
  • Kissmetrics: It helps digital marketers in decision-making. It does this by analyzing intelligent audience behavior on certain things and helping to engage with automation.
  • Moz Pro: Thisis an SEO analytics tool built by specialists, in other to provide intelligent devices and data that will help marketers and SEO professionals generate actionable and practical insights.
  • SEMrush: This is an analytics reporting tool that allows seeing a wealth of information such as keyword analysis to discover what your competitors are using, find new organic competition, have a look at their ad strategies and budgets, analyze ad copy and keywords. It also helps you to find new publishers and more.
  • Hotjar: Thisis an analytics and feedback dashboard, which helps you to understand your web and mobile website visitors truly.

5. Email marketing tools

50 Most Effective Digital Marketing Tools for Businesses in 2022 ▷ Techorganism (6)

Email marketing tools are among the most cost-effective digital marketing platform. They are straightforward to manage; it provides you with full control and allows you to establish contact with your potential customers.

Some of the active email marketing tools are; Mail Chimp, Reach Mail, Litmus, Target Hero, Mad Mimi, Drip, Cake Mail, Flashissue, Mailjet, Constant Contact, AWeber, GetResponse, iContact, Zoho, ToutApp, BenchMark, LeadPages, Infusionsoft, Campaign Monitor, Campaigner, Vertical Response, ActiveCampaign, YesWare.

To learn more about digital marketing, please watch the video below.

Video credit: YouTube

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Ways to Market Your Business at Little or No Cost

I decided to include this article here because I know it will be of utmost importance for anybody reading this article on Best Digital Marketing Tools.

Most modern businesses of a certain size will have their own marketing department – or at least a marketing professional on the books.

In fact, despite the gloomy economic outlook for the next few years, many firms upped their marketing spend in the last quarter of 2011, proving that many companies view marketing as a good way of holding out against dim future prospects.

But what about those firms that can’t afford to nudge up their outgoings in the current climate, or who feel that they’re already doing as much as they can to push their brand?

There are a few ways to integrate simple and small marketing techniques that when executed together will make the most of your cash, and time.

Try advertising in places that won’t cost you any money. Examples of these include the side/bodies of your company vehicles or on any property you own/operate from.

Of course, this should be done within reason, and the type of business/service you’re advertising will largely determine how you carry this out.

If done subtly enough even a solicitor’s office or financial institution can get away with this type of marketing.

Another advertising option which isn’t free but very cheap is merchandise. Again this might sound corny, but done right could pay off.

Think of how many branded pens for example you have lying around, that come in useful in the mad rush to write down a telephone number and then stay with you for months, all the time drilling that companies name into your head.

The same goes for packaging; if shops can have you walking around with their name across your bags then what’s to stop you from doing the same with your industry’s equivalent?

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In some industries business cards are de rigueur (prescribed or required by fashion, etiquette ) but in others, they are rarely carried by employees, which could be missing a vital opportunity to market the firm.

By encouraging staff to carry business cards that have their job title and the company name/logo on them, staff will be actively advertising the company whilst going about their work.

You can prompt this sort of activity by introducing a policy stating that business cards are required and that they will be provided by the company (with the company logo etc. included).

Also, all new staff can be given a set of cards on employment, thus encouraging the adoption of cards company-wide.

For many firms, social networking sites are the antidote to productivity and hard work, and as these sites gain more and more users employees that work in offices are finding their attention spans wane.

There is however a way to use these sites to your advantage. There’s no suggestion that Facebook will catapult your staff into high-productivity mode but sites like LinkedIn, and if used properly, Twitter can be used to increase the visibility and reach of your business.

By training staff on best practices for these sites – including professionalism when using for work purposes – and encouraging them to join, your presence in the net will increase dramatically.

It’s also useful to get staff blogging on industry topics, using their expertise to add to the information available on the net in the name of the business.

If you love this article, please share it with someone today, using the social media platform. Remember that sharing is caring.

Related tags: best marketing tools | digital marketing tools and techniques pdf | top digital marketing tools | free digital marketing tools | free digital marketing tools | effective marketing tools | digital marketing tools list | digital marketing platform.

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FAQs

What digital marketing strategies will be the most effective in 2022? ›

Here are five digital marketing strategies to help you make the most of 2022.
  • Treat your first-party data like gold. ...
  • Use machine learning for paid media. ...
  • Focus on personalization. ...
  • Prioritize customer privacy. ...
  • Command attention with TikTok and Reels.
4 Feb 2022

What are the 7 marketing tools? ›

7 Digital Marketing Tool Must-Haves (Including Free Marketing Tools)
  • Marketing Analytics Tools.
  • Content Marketing Tools.
  • SEO Marketing Tools.
  • PPC Management Tools.
  • Email Marketing Tools.
  • Social Media Marketing Tools.
  • Marketing Automation Tools.
13 May 2021

What are the four C's of digital marketing? ›

The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn, 1990). The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness (Jobber and Fahy, 2009).

What are 5 emerging digital marketing strategies to try in 2022? ›

5 Emerging Digital Marketing Strategies to Try in 2022
  • Use More Videos. It feels like marketing tips list for the past decade have talked about video. ...
  • Invest in Creating a Strong Brand Image. ...
  • Optimize for Voice Search. ...
  • Focus on Local SEO. ...
  • Don't Neglect B2B Marketing.
27 Sept 2021

Which 5 digital marketing trends are paving the way for 2022? ›

The 5 Digital Marketing Trends You Cannot Ignore in 2022
  • Video marketing. Because of TikTok, videos can go massively viral and enable brands and regular people to reach thousands of users all over the world daily. ...
  • Niche marketing. ...
  • Ecommerce platforms. ...
  • Mobile marketing. ...
  • Marketing automation.
19 Feb 2022

What is the must have marketing tool of 2022? ›

MailChimp

It is one of the best digital marketing tools you can get to improve your campaigns and track the traffic generated. Moreover, the platform allows multiple integrations with different SaaS companies. The tool is quite efficient for email campaigns, using which you can engage with your audience.

What digital marketing trends have or will be the most impactful in 2022? ›

Chatbots

Chatbots are considered one of the top digital marketing trends in 2022, the AI-based technology makes use of instant messaging to chat with customers, and with site visitors.

What is your top 3 digital marketing strategies to attract clients? ›

Marketing Strategy: discover the 15 most powerful!
  • Blog. A blog is one of the best-known strategies and is used by those who want to attract customers in an organic manner online and to deliver educational and quality content. ...
  • SEO. ...
  • Email marketing. ...
  • Social media. ...
  • Video Channel.
27 Jan 2022

What are the five 5 major promotional tools? ›

A promotional mix is an allocation of resources among five primary elements: Advertising. Public relations or publicity.
...
  • Advertising. Advertising is any paid form of media communication. ...
  • Sales Promotions. ...
  • Public Relations. ...
  • Direct Marketing. ...
  • Personal Selling.

What are the 5 of most powerful marketing tips? ›

Powerful Marketing Strategies To Grow Your Business Faster
  • #1. Set a Goal and a Budget.
  • #2. Build Your Influence.
  • #3. Leveraging Employees as Thought Leaders.
  • #4. Champion One Social Channel.
  • #5. Build Rapport through Email.
  • #6. Blog Strategically.
  • #7. Conduct Research That Impacts Your SEO.
  • #8. Teach Others.
14 Jan 2022

What are the 4 main marketing tools? ›

The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.
  • Advertising.
  • Sales Promotion.
  • Public Relations.
  • Direct Marketing.

What are the 7 P's of digital marketing? ›

The benefits of marketing decisions around product, price, place, promotion, people, process, and physical evidence are vast. Businesses that understand how to connect all the pieces can improve their competitiveness in the marketplace through marketing.

What are the 5 I's in digital marketing? ›

What are the 5Is? The 5Is stand for the level of involvement, interaction, intimacy, and influence an individual has with a brand over time. The concept was based on research conducted by Forrester where they concluded that the traditional marketing funnel was dead and they proposed 'engagement' as a new metric.

What are the 7 P and 4c in marketing? ›

Occasionally service marketers will refer to 8 Ps (product, price, place, promotion, people, positioning, packaging, and performance), comprising these 7 Ps plus performance. In the 1990s, the model of 4 Cs was introduced as a more customer-driven replacement of the 4 Ps.

What are the top 10 strategies for successfully entering new markets? ›

Top-10 Methods of Entering a New Market
  • Piggybacking.
  • Turnkey projects.
  • Licensing.
  • Franchising.
  • Joint Venture.
  • Buying out a company.
  • Partnering.
  • Foreign Direct Investment (FDI)

What are the 10 steps to creating a digital marketing strategy? ›

How to create a digital marketing strategy in 10 steps
  1. Step 1: Create a customer persona. ...
  2. Step 2: Identify your goals and tools. ...
  3. Step 3: Focus on blogging. ...
  4. Step 4: Evaluate existing digital marketing channels. ...
  5. Step 5: Automate marketing. ...
  6. Step 6: Nail mobile optimization. ...
  7. Step 7: Make it easy for customers to reach you.
6 Sept 2022

What are the next 22 emerging technologies to watch in 2022? ›

What next? 22 emerging technologies to watch in 2022
  • Solar geoengineering. It sounds childishly simple. ...
  • Heat pumps. ...
  • Hydrogen-powered planes. ...
  • Direct air capture. ...
  • Vertical farming. ...
  • Container ships with sails. ...
  • VR workouts. ...
  • Vaccines for HIV and malaria.
8 Nov 2021

What are the 3 common niches used in digital marketing? ›

The Oxford dictionary says it's “The business of promoting and selling a product or service to a specialized segment of the market.”
  • Social Media Marketing.
  • SEO.
  • Social Media Advertising.
  • Public Relations.
  • Content Marketing.
  • Podcast Marketing.
  • Video Marketing.
  • Email Marketing.
5 Jun 2020

What are the latest digital marketing trends 2022? ›

A few digital marketing trends of 2022 can create a competitive advantage when used efficiently. Influencer marketing, video marketing, omnichannel marketing, and others are some of the latest digital marketing trends discussed in detail below.

What are the key emerging trends of 2022? ›

Genomics, gene editing, and synthetic biology are a top trend of 2022 because these advancements can help us modify crops, cure and eradicate diseases, develop new vaccines like the COVID-19 shot, and other medical and biological breakthroughs.

What are the most essential 7 in in the marketing? ›

What are the 7 Ps of marketing?
  1. Product. It goes without saying that the service or product you're selling should be at the centre of every element of the marketing mix. ...
  2. Price. ...
  3. Promotion. ...
  4. Place. ...
  5. People. ...
  6. Process. ...
  7. Physical evidence.
18 Feb 2021

What 5 main things are needed in a marketing plan? ›

Writing a Marketing Plan: The Five (5) Most Important Things You Need to Consider.
  • Situation Analysis. The first thing to do is, to begin with, a snapshot of your brand's current situation. ...
  • Target Audience. ...
  • Marketing Goals. ...
  • Strategies and Measurement. ...
  • Budget. ...
  • Implementation.
1 Jul 2017

What are the future technologies in marketing? ›

While there are always new digital marketing channels emerging, the following trends and developments will likely have the most significant impact on marketers in the coming years: Marketing Automation / Personalization. Voice Search & Commerce. Social Commerce.

What is the fastest growing form of digital marketing? ›

It includes a wide range of activities, such as email marketing, social media marketing, and search engine marketing. The fastest growing digital marketing platform is mobile marketing. This is because more and more people are using their mobile devices to access the internet and make purchases.

What is the latest most important trend in digital marketing? ›

The Age of Augmented Reality (AR)

The next and most promising digital marketing trend is Augmented reality (AR) has seen raging popularity over the past few years and is predicted to outpace VR in 2020. It has made its presence in digital marketing too and is one of the hottest trends in the field.

How would you prepare your digital marketing strategy for 2022? ›

How to Prepare Your Digital Marketing Strategy for 2022
  1. Diversify Your Content Marketing Strategy. The first thing every business owner needs to think about is their content marketing strategy. ...
  2. Optimize for Voice Search. ...
  3. Host More Live Events. ...
  4. Prioritize Personalization. ...
  5. Showcase Plenty of Social Proof. ...
  6. Final Thoughts.
27 Sept 2021

What are the 10 marketing activities? ›

11 marketing activities
  • Conduct market research. ...
  • Segment your customers. ...
  • Enhance customers' experiences. ...
  • Create engaging and informative content. ...
  • Target customers with high bounce rates. ...
  • Distribute newsletters. ...
  • Budget for more ads. ...
  • Develop an effective pricing system.
26 Oct 2021

What are the six strategies to attract customers? ›

The following six strategies will help you attract and keep customers.
  • Offer quality products. Good quality is the most important reason cited by consumers for buying directly from farmers. ...
  • Cultivate good people skills. ...
  • Know your customers. ...
  • Use attractive packaging. ...
  • Let customers try samples. ...
  • Be willing to change.

How would you prepare your digital marketing strategy for 2022? ›

How to Prepare Your Digital Marketing Strategy for 2022
  1. Diversify Your Content Marketing Strategy. The first thing every business owner needs to think about is their content marketing strategy. ...
  2. Optimize for Voice Search. ...
  3. Host More Live Events. ...
  4. Prioritize Personalization. ...
  5. Showcase Plenty of Social Proof. ...
  6. Final Thoughts.
27 Sept 2021

What is the future of marketing 2022? ›

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts.

What are the key trends in digital transformation in 2022? ›

Distributed cloud will be an emerging digital transformation trend in 2022 as more and more businesses move to the cloud. The distributed cloud gives businesses the power to connect data and applications across multiple locations, allowing for faster innovation and better resiliency.

Is digital marketing good in 2022? ›

Is Digital Marketing a good career? Digital marketing is a well-paid job. At the executive level, the average salary of a digital marketer lies between INR 2,50,000 and 5,00,000. The salary grows with experience and can reach up to INR 8,00,000 to 10,00,000.

What are the 7 C's of digital marketing? ›

And a great approach to take is to implement the 7 Cs- customer, content, context, community, convenience, cohesion, conversion. Customers play a key role in the success of your company, and making them the center of your marketing efforts is the number one requisite for the 7 Cs model marketing to work.

What are the 7 P's of digital marketing? ›

The benefits of marketing decisions around product, price, place, promotion, people, process, and physical evidence are vast. Businesses that understand how to connect all the pieces can improve their competitiveness in the marketplace through marketing.

What are the 5 P's of digital marketing? ›

Wrapping Up. The 5Ps of Digital Marketing are People, Product, Price, Place, and Promotion. These elements make up the marketing mix which you need to ace your online business via the Internet. Each of the five elements is vital to your sales and business growth.

What is the latest trend in 2022? ›

The Fall 2022 Trends Vogue Editors Are Shopping Now
  • Ultra-Baggy Denim. Balenciaga cotton baggy jeans. ...
  • Leather Jackets: The Epitome of Cool. ...
  • Punk Prep. ...
  • Saturated and Strokable Knits. ...
  • Bigger, Better Bomber Jackets. ...
  • The White-Tank-and-Blue-Jean Formula. ...
  • Floor-Skimming Hemlines. ...
  • Tailored Waistcoats.
19 Aug 2022

What are the top 5 digital transformation trends? ›

The new trends in digital transformation include hybrid work, intelligent search, AIOps and machine learning, customer data platforms (CDPs), and integrated Agile, DevOps, and ITSM platforms.

What is the most advanced technology in 2022? ›

Top new technology trends for 2022 you need to know
  • Popular use of Artificial intelligence. ...
  • 5G - The new norm. ...
  • More realistic virtual reality. ...
  • A more mainstream Blockchain. ...
  • Growth of The Internet of Things (IoT) ...
  • Quantum computing. ...
  • Space tourism. ...
  • Popularity of drones.
8 Jul 2022

What is the next trend in digital marketing? ›

The next and most promising digital marketing trend is Augmented reality (AR) has seen raging popularity over the past few years and is predicted to outpace VR in 2020. It has made its presence in digital marketing too and is one of the hottest trends in the field. AR is already being used by large companies like IKEA.

What are the future trends in digital marketing? ›

While there are always new digital marketing channels emerging, the following trends and developments will likely have the most significant impact on marketers in the coming years: Marketing Automation / Personalization. Voice Search & Commerce. Social Commerce.

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