If you’re looking for the best digital marketing tools out there – you’re going to be pretty happy with this comprehensive guide. We put every one of these to the test ourselves.
Here’s our list of the best digital marketing tools, SEO tools, and web applications & services that make running your business (and your life) easier.
Keyword Research
KWFinder
KWFinder is an easy-to-use keyword research tool bringing perfect keyword ideas. Get real-time keyword SEO difficulty in one click, and it also shows the actual SERP results within the tool.
SEMRush
Another super powerful keyword research application. We usually use SEMRush for keyword research, but it's also a much more comprehensive SEO tool.
Longtail Pro
Use Long Tail Pro’s step-by-step system to discover thousands of profitable, targeted keywords and calculate Keyword Competitiveness for almost any niche.
A great tool that uses autocomplete data to find more keywords in your vertical.
A great tool that shows you Google Adwords Keyword Planner search volume data every time you do a search! Super helpful for uncovering valuable new opportunities by accident.
SEMRush’s chrome plugin. Overlays super useful data right into the search results.
This used to be the defacto starting point for your keyword research in SEO. Due to its current design, this tool is much more effective if you have a bigger paid search budget. If you don’t, use some of the other keyword research tools we recommend.
Google Trends is a great additional tool to check query volume on a relative basis.
Rank Tracking
SERPWatcher
SERPWatcher is a rank tracking tool built with focus on a effectivity and ease of use.
SEMRush
SEMRush' Position Tracking Tool allows you to track your website’s ranking for target keywords in the Google top 100 organic and paid results. Daily updated data helps track your optimization efforts for keyword rankings progress over time.
RankTrackr
Retrieves data by a "10 results per page" per one request process instead of the traditional "100 results per page" process that's used by most rank trackers to save resources. It also features advanced approaches to access ranking data for local tracking.
Link Analysis
My personal favorite. The best link analysis tool in the industry. Their link database seems to be the largest, and the way you can cut the link data is extremely comprehensive.
SEMRush
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.
SERPChecker
SERPChecker is a competitor analysis tool providing 49+ SEO metrics.
Link analysis tool that helps you understand the link profile of your own, as well as competitor websites, and can empower the rational study of Search Engine positioning.
Linkody will send you notifications when you gain new backlinks and when they are removed, so you don't have to check them manually.
With its advanced proprietary technology, LRT is "all things links". From building high-quality links to competitive link detox, this tool has it all.
Extracts all the links on a page and gives it to you in an easy-to-use copy and paste format.
Landing Pages
Highly-customizable landing page builder with extensive integrations system, a publishing platform, analytics, and optimization. Good for A/B testing and creating high converting landing pages.
A true front-end and visual editor that empowers you to quickly turn your ideas into practice. The fastest way from design to production with minimum friction.
Lead Generation
Sumo
Sumo arms you with a suite of tools to increase your traffic, build a following and track your success every step of the way. Get up and running in 37 seconds to start converting your visitors into lifelong customers.
OptinMonster
OptinMonster is a powerful lead generation software that converts abandoning visitors into subscribers with dynamic marketing tools and Exit Intent® technology.
Email Marketing
Drip
Drip helps you bring your marketing automations to the next level. Using the visual workflow builder you’ll easily design comprehensive, custom email campaigns and simplify your sales funnel.
ActiveCampaign
Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, set up behavioral-based automations, and benefit from sales automation.
Convertkit
Rather than try to build every feature possible, ConvertKit focuses on being the best at email marketing and then building great integrations with ecommerce, landing page, and membership site providers.
WordPress Hosting
WPEngine
WP Engine provides best-in-class customer service on top of innovation-driven technology. This is why over 70,000 customers in 120 countries have chosen us for their mission-critical WordPress hosting needs.
Bluehost
Bluehost is one of the largest and most trusted web hosting services powering millions of websites. Join Bluehost now and get a FREE domain name!
Dreamhost
DreamHost is the leader in shared web hosting, VPS hosting, dedicated hosting, WordPress hosting, cloud storage and cloud computing. Voted as the Best Web Hosting Service 3 Years in a Row.
Themes
Thrive Themes
Themes & plugins, built from the ground up to make your entire website convert more of your visitors into subscribers, customers & clients! The visual editor with true front editing capabilities allows for fastest route from idea to production.
ThemeForest
Discover 1000s of premium WordPress themes & website templates, including multipurpose and responsive Bootstrap templates, email templates & HTML templates.
Online Courses
Create and sell beautiful online courses with the platform used by the best online entrepreneurs to sell $50m+ to over 4 million students worldwide.
Sell showstopping online courses, membership programs, and digital downloads from one easy-as-pie dashboard.
Crawl Optimization
See how search engines view your site with Browseo. This is great for diving into how Google and other search engines view your site. It’s particularly helpful with identifying redirect chains, and 302 redirects that should be 301s.
A simple tool that shows you the redirect page a search engine takes on any page.
A fantastic tool for crawling your site and understanding the myriad technical problems that are inevitably happening. Screaming Frog crawls your website just like Google does, and tells you exactly what you need to fix.
Find broken links and errors with Xenu. While Screaming Frog is significantly better and has a lot more functionality (it’s actually kind of crazy to even compare the two), this one is free.
Page Speed
Google’s tool which shows you exactly what you need to fix in order to speed up your site.
Improve your website's page speed and its overall performance using the benchmarks and recommendations built within this tool.
GTMetrix gives you insight into how well your site loads and provides actionable recommendations on how to optimize it.
A free and simple to use page speed tool.
Everything Else
ThriveCart
Just some of ThriveCart's point-and-click features! Get ready to boost your revenue with high converting cart pages, one-click sales funnels, affiliate campaigns, and track your entire business with ease.
Stencil
Stencil is ridiculously simple image creation for social media marketers, bloggers and small businesses. It's the fastest way to create & share visual content on the web.
Snip.ly
Sniply adds your custom call-to-action to any page on the web, allowing you to engage your followers through every link you share.
Updraft
Offering both a premium and a free version, Updraft is the world's most trusted WordPress backup plugin. The free version has all the basic features.
LastPass
LastPass remembers all your passwords, so you don't have to. Stop wasting time writing, remembering, and resetting passwords. Only remember one master password, and keep the rest locked up and easy-to-find in the LastPass password manager.
LucidChart
Create beautiful process flows and unleash the power of planning. From content strategy to automation workflows, LucidChart is a versatile tool.
FAQs
What are the 7 marketing tools? ›
- Marketing Analytics Tools.
- Content Marketing Tools.
- SEO Marketing Tools.
- PPC Management Tools.
- Email Marketing Tools.
- Social Media Marketing Tools.
- Marketing Automation Tools.
- Planning. A vital part of any marketer's job is the planning. ...
- Social media advertising. If you want to be where your audience is, some sort of presence on social media is absolutely essential. ...
- Display Advertising Tools. ...
- Content Marketing. ...
- Email Marketing.
Traffic is visitors to your website. They are grouped into different segments, depending on how they found you. Get your head around the types of traffic that you'll commonly see used in online analytics: Direct traffic URL type-ins, bookmarks, or media links that are not tracked.
What are the 4 marketing tools? ›The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in planning and marketing a product or service, and they interact significantly with each other.
Which digital marketing is best? ›- Content Marketing. ...
- Search Engine Optimization. ...
- Search Engine Marketing/Pay-per-Click. ...
- Social Media Marketing. ...
- Affiliate and Influencer Marketing. ...
- Email Marketing.
Digital tools are online platforms or software applications leveraged by businesses or individuals to perform quick and optimised functions that ordinarily takes forever to accomplish without them.
What are marketing tools? ›Marketing tools are techniques, resources and digital programs that can help companies promote their products and services effectively. These tools may also help companies implement marketing campaigns and track their progress afterward.
What is marketing mix 7 PS? ›It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.
What has to be the most powerful marketing tool? ›Well you can and that tool is the internet, the most powerful marketing tool on earth with almost limitless reach. Many small businesses feel that old-school marketing tactics are sufficient.