8 Digital Marketing Strategies to Boost your Real Estate Business (2023)

The importance of digital marketing for real estate business can be inferred by learning about a Mumbai-based real-estate business that leveraged digital marketing to generate 3700 leads, 1080 site visits and eventually a booking of 215 flats. The prices of their apartments were higher compared to their competitors; thus, their biggest challenge was to convince the target audience of the advantages of leading a luxurious lifestyle in the most desirable location of Mumbai.

Another real-estate business aimed at building brand awareness and generating high-quality leads for their real-estate project in Pune. Their pain point was having huge competition in the affordable housing segment. Then how were they able to generate 9000 plus leads and meet their target of lead conversion with 600+ bookings per month in such a competitive scenario is interesting to know.

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Role of Real Estate Digital Marketing in Business Growth

The reason why these real-estate businesses were able to achieve what may sound impossible to you is that they knew that digital marketing for real estate is not just listing the property online, it’s about building and executing a 360-degree digital marketing strategy. By making a 360-degree digital marketing plan for real estate, we mean ensuring that you leave no gaps in your strategy for your clients to slip out.

A Joint Study from The National Association of Realtors® and Google gives some important insights to prove why we’re saying this:

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  • Over the last four years, real estate-related searches on Google have increased by 253%.
  • Online reviews form an important part of the buying process
  • YouTube and video content satisfy consumers’ demand for research
  • Websites and local search phrases are very important to buyers

These insights clearly imply that today you have no other option but to follow some good real estate digital marketing strategies in order to establish a brand name and close more leads. Let’s look at some important digital marketing strategies for real estate that can help you gain a competitive edge like those above-mentioned realtors!

Generate High-Quality Real Estate Leads and Increase Your Sales with the following Digital Marketing Strategies:

  1. Have a Responsive Website

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If you want to experience the benefits of digital marketing for real estate, having a website is the bare minimum requirement. Today when 90%(1) of house buyers use online searches during their buying process, you will miss out on a huge pool of potential clients if you don’t have a website.

Consider your website as your opportunity to put up in-depth information, accolades, stunning digital photographs, and 360-degree virtual tours. You can also link your website to your social media pages. Having said that, make sure your website has a responsive design (one that automatically adjusts according to the different screen sizes), loads quickly, and is easy to navigate.

  1. Implement Search Engine Optimisation (SEO)

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Now online marketing for real estate agents should not just mean making a website and adding some content now and then. To generate qualified leads and stay above your competitors, a sound SEO strategy is what you need.

In simple terms, SEO for real estate means appearing in search results when buyers look for a real estate agent to purchase or sell a home. A lot goes behind making this happen including analysis of competitors, creation of optimized content particularly for local searches, building backlinks etc.

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  1. Run Google Search Ads

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Google search ads work on pay-per-click model, where you pay only when your ad gets clicked on. While running search ads, you use Google to target a certain keyword and place bids against other advertisers who are using the same keyword. A maximum daily budget can also be set for your advertisement.

Though you need to take a lot into consideration while doing paid marketing, here are some tips that can go a long way- use geo-targeting to prevent your ads from being seen by people of irrelevant locations, separate the ad groups for the different kinds of properties, and create a landing page that converts.

  1. Do Social Media Marketing

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Consistent posting on social media can help you become more visible, strengthen your brand, and create a personal connection with potential customers. According to a NAR survey, the three most popular platforms used by realtors are Facebook, LinkedIn and Instagram with Facebook topping the list.

Remember that your aim should be to educate your audience and not just sell. You can talk about things like tips on buying a home, minimizing clutter in your home, latest design trends, current market scenario, elements of luxury housing etc. Coming down specifically to Facebook Marketing, create a page for your real estate company as well as a group where potential clients can contact you.

You can even automate your messaging to respond to frequent questions like opening hours, price ranges, etc., and even schedule appointments. Facebook ads is another good way of getting faster results. No matter which platform you choose to advertise on, make sure you use a combination of video, carousel and static posts.

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  1. Engage Prospects with Video Marketing

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With so much of content all around, one of the biggest marketing challenges is to break through the clutter. Talking about real estate in particular, video has been found to engage audience and satisfy more than one research needs of property buyers like community-related information, a tour of the inside of a home, customer testimonials, comparison of different companies etc. No wonder why videos increase a website’s organic search results by 157% and increase the number of inquiries for your listings by 403%!

Another point that surfaced in the study was that YouTube is the most sought-after destination for property buyers. You too can leverage videos to create virtual tours, neighborhood tours, educational content, and showcase client testimonials. Since you’re doing this to make people “buy” your property as their “homes”, do focus on emotions and include the right call to actions.

  1. Do Email Marketing

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Email is one of those marketing tools that allow you to segment your audience and send unique information to each category. This helps you to provide your potential customers with the information they need to advance in their buying journey.

Some email marketing strategies that have been proven to work are- having a moderate frequency of sending emails (1 per week usually works well), having a clear call to action, providing some valuable information, including testimonials, personalizing emails, optimizing them for mobile phones etc.

  1. Retarget your Prospects

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Retargeting is getting people who have already visited your website to see your brand again and again. You will be amazed to know that prospects that have been retargeted have a 70%(2) higher conversion rate. One way of doing this is that you will feed a list of emails you’ve received from your leads into some platform like Facebook or LinkedIn which will then display your ads to those people.

Another way it is done is when someone accesses your website or engages with an advertisement posted by you, they consent to receiving cookies that will help future ads target them. Apart from social media, you can also use Google Display Retargeting for the purpose.

Another cost-effective way of retargeting is sending SMS and WhatsApp. Yes, you heard it right, you can not only use these mediums to schedule appointments with ease but nurture your prospects by sending them exciting property images and personalized messages.

  1. Get yourself Listed on Real Estate Websites

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A quality property listing is essential to successfully generate leads. A thorough parameter for a good listing would be having an appropriate title for a property that also highlights its USP, accurate information, high-quality photos, and its location on a map.

To keep it current, any information about the property that changes should be updated right away. Some popular options to get yourself listed on are HomeBazaar.com, 99acres.com, MagicBricks.com, and Housing.com.

Conclusion:

Digital Marketing for realtors can be overwhelming considering the fact that they are usually occupied with word-of-mouth marketing or buyer consultations. We cannot deny the fact that practically almost every real estate agent and broker is trying to use one or more digital marketing tactics, but what makes a difference is how realistic the goals are, how well-rounded the strategies are and how well the plan is implemented.

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So, if you are planning to implement digital marketing services for your real estate business, Channel Technologies can be your reliable real estate digital marketing agency.

Contact us for a free digital marketing consultation!

FAQs

What are the best digital marketing of real estate? ›

Here are proven strategies that realtors can use to get more leads.
  • Create email campaigns. ...
  • Develop a user-friendly website. ...
  • Pay per click advertising. ...
  • Content marketing (add relevantly and SEO optimized content) ...
  • Virtual tour hosting. ...
  • Invest in SEO.
29 Dec 2020

What is your top 3 digital marketing strategies to attract clients? ›

Here are 10 common marketing strategies companies use to reach more customers, encourage repeat business and build brand loyalty:
  • Leverage social media.
  • Start a blog.
  • Maximize search engine optimization (SEO).
  • Create a call to action (CTA).
  • Engage influencers.
  • Build a mailing list.
  • Create an affiliate program.
4 Feb 2020

What marketing works best for real estate agents? ›

  • Social Media.
  • Email Marketing.
  • Website Marketing.
  • Referral Marketing.
  • Branding + PR.
  • Property Marketing.
23 Oct 2022

How do you attract customers in real estate? ›

Local real estate marketing ideas
  1. Local sponsorships. ...
  2. Local content on your website. ...
  3. Build your Google Business Profile. ...
  4. Become a columnist in local magazines. ...
  5. Host free seminars for home buyers. ...
  6. Partner with local businesses. ...
  7. Create a newsletter. ...
  8. Start an email nurture campaign.
16 Apr 2015

How do you attract new real estate clients? ›

Table of Contents
  1. Buy Real Estate Leads.
  2. Engage With Your Community.
  3. Ask Existing Clients for Referrals.
  4. Create a Website.
  5. Post On Social Media.
  6. Specialize In a Niche.
  7. Try Cold Calling.
  8. Host Open Houses.
29 Aug 2022

What are the 10 steps to becoming a successful real estate agent? ›

How To Become A Successful Real Estate Agent In 10 Steps
  1. Be Available.
  2. Set Goals.
  3. Have a Marketing Plan in Place.
  4. Become an Expert in Your Market.
  5. Build Relationships.
  6. Ramp Up Your Social Media Efforts.
  7. Implement Small Business Systems.
  8. Don't Only Focus On Selling.

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

How do you attract customers with words? ›

10 Powerfully Persuasive Words Your Customers Want to Hear
  1. Free.
  2. Exclusive.
  3. Easy.
  4. Limited.
  5. Get.
  6. Guaranteed.
  7. You.
  8. Because.
2 Aug 2016

How do you digitally attract customers? ›

The 3 main steps to help you attract online customers are:
  1. Choose how to communicate with customers. How to develop an attractive website. Choosing adequate social media and making a profile.
  2. Choose a digital marketing strategy.
  3. Other tactics to attract new customers online.

How can I promote my real estate business for free? ›

Unique Real Estate Marketing Ideas
  1. Create a website.
  2. Build a blog.
  3. Develop email marketing campaigns.
  4. Employ virtual staging.
  5. Try experiential marketing.
  6. Partner with local businesses.
  7. Run paid Instagram promotion.
  8. Use drone photography.
12 Jul 2019

How can I promote myself in real estate? ›

Setting up a Facebook, Twitter, LinkedIn or Instagram business account is essential if you want to be found online. By posting market area updates, contributing to local social media groups, commenting on relevant topics, and connecting with your clients on these platforms, you can start building a tribe of followers.

How do you create marketing content for real estate? ›

How Do I Create Content for Real Estate Marketing?
  1. Optimize Your Website. Everything starts with your website. ...
  2. Write Helpful Blog Posts. Blogging is an excellent way to share your knowledge with your target audience, and keep your customers informed. ...
  3. Produce Amazing Videos. ...
  4. Publish Informative Infographics.
29 Sept 2021

What are 4 ways to attract customers? ›

Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”
  • Ask for referrals. ...
  • Network. ...
  • Offer discounts and incentives for new customers only. ...
  • Re-contact old customers. ...
  • Improve your website. ...
  • Partner with complementary businesses. ...
  • Promote your expertise.
6 Apr 2017

What are the six strategies to attract customers? ›

The following six strategies will help you attract and keep customers.
  • Offer quality products. Good quality is the most important reason cited by consumers for buying directly from farmers. ...
  • Cultivate good people skills. ...
  • Know your customers. ...
  • Use attractive packaging. ...
  • Let customers try samples. ...
  • Be willing to change.

What are the five strategies to attract customers? ›

5 Tips for Attracting New Customers
  • Identify Your Ideal New Customers. ...
  • Use Direct Response Marketing to Attract Customers. ...
  • Give Something Away to Entice New Customers. ...
  • Give Your Business a Face Lift to Increase Sales. ...
  • Get The (Right) Word Out.

How can I improve my real estate network? ›

Here are a few tips for beginning to build your network.
  1. Be A Card Taker. ...
  2. Spend Time With New People. ...
  3. Join Local Organizations, Chambers, Or Networking Groups. ...
  4. Attend Conferences And Real Estate Networking Events. ...
  5. Have Fun. ...
  6. Develop A Rock Star Team. ...
  7. Create A Website And An Online Presence. ...
  8. Stay Active On Social Media.

What are the 8 stages of real estate development? ›

Real estate development is a multi-step process that can be complicated, lengthy and risky.
...
Final Stage: Operation
  • Ongoing marketing and leasing.
  • Finding a buyer, if not done earlier.
  • Determining a hold strategy, if not selling.
  • Ramping up property management.
  • Achieving stabilization.
5 May 2016

What makes people successful in real estate? ›

Successful Agents are Always Learning

It is not just learning from experience, it is also proactive and intentional research. Successful real estate professionals read books, watch videos, attend seminars, listen to podcasts, read blogs, and more.

What are the keys to success in real estate? ›

NavigationThe Top 5 Keys to Real Estate Agent Success
  • 1.) Persistence. Being persistent has bubbled up in study after study as one of the main personality characteristics successful agents share. ...
  • 2.) Knowledge. ...
  • 3.) Attention To Detail. ...
  • 4.) Assertive Attitude. ...
  • 5.) Strong Work Ethic.
11 Jul 2017

How can I grow my real estate business in 2022? ›

How To Grow Your Real Estate Business: 12 Strategies For 2022
  1. Implement Solid Business Systems. ...
  2. Forge Strategic Partnerships. ...
  3. Email A Monthly Real Estate Newsletter. ...
  4. Optimize Your Real Estate Website. ...
  5. Prospect Consistently. ...
  6. Hire Help. ...
  7. Recruit Buyer Agents. ...
  8. Ask For Referrals.
22 Sept 2022

How do you grow real estate sales? ›

Strategies To Grow Your Real Estate Business
  1. Pick and choose your specialty:
  2. Research and evaluate:
  3. Know how to market yourself:
  4. Stage the property you are selling:
  5. Create a website and use social media:
  6. Encourage referrals and word of mouth:
17 Mar 2020

How do new real estate agents make money fast? ›

Of course, many people get into real estate to broker deals between buyers and sellers and gain a commission.
...
6 Ways to Make Money with a Real Estate License
  1. Become a referral agent.
  2. Create a downline.
  3. Invest in real estate.
  4. Represent yourself.
  5. Become a broker.
  6. Leverage your credentials.
25 Nov 2021

What are the most important things as a real estate agent? ›

You'll need to know how to communicate, listen, provide suggestions and decipher the information people provide. After all, you're selling someone a home — likely the biggest purchase of their life. The art of real estate lies in enticing them without sounding greedy or manipulative.

What is the easiest way to start in real estate? ›

Here are the steps you should take to get started in real estate:
  1. Review your state's guidelines. ...
  2. Complete a real estate pre-licensing course. ...
  3. Pass the state real estate exam. ...
  4. Apply for a license. ...
  5. Find a brokerage. ...
  6. Consider joining the National Association of Realtors. ...
  7. Become a broker.

What are the 8 marketing strategies? ›

A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

What are the 7 marketing tips in launching new products? ›

Marketing Tips for Launching a New Product
  • Study your competition. ...
  • Target the ideal customer. ...
  • Create a unique value proposition. ...
  • Define your marketing strategy and tactics. ...
  • Test your concept and marketing approach. ...
  • Roll out your campaign. ...
  • Know your product's lifecycle.
21 Feb 2005

What words increase sales? ›

Sales words such as 'proven', 'genuine', 'authentic', and 'endorsed' can help build trust. With increasing competition, customers want to partner with a brand they can rely on. When you use the word 'proven', it tells the customer that your product or service is market-tested and effective.

How can I win my customers? ›

5 Essential Ways to Win Customer Loyalty
  1. Be proactive. Being one step ahead of your customers is a sure way to win their loyalty. ...
  2. Get creative with marketing tactics. Customer loyalty is also won when brands make experiences fun. ...
  3. Take responsibility for actions. ...
  4. Encourage team spirit among employees.

What is the easiest method of attracting customers? ›

Offer Incentives to Get New Customers

Incentives are also a smart way to keep the customers you've worked so hard to attract. Consider setting up a loyalty program and encourage them to refer your business to others. A combination approach may also be effective – one that rewards customers for referrals made.

How do you create content that attracts customers? ›

The key to creating content that attracts your target customer every single time always comes back to the quality and value of your content. If you can produce content that's useful, relevant, and solves a problem for your customers every single time – the customers you want to attract will soon follow.

Is digital marketing good for real estate? ›

According to the National Association of Realtors, 90% of buyers search online to start their house hunting journey. While digital marketing for real estate agents constantly change, a digital marketing strategy remains one of the easiest and fastest ways to get your name out there and attract clients.

Can digital marketing help in real estate? ›

Yes, digital marketing can help in real estate. In fact, it is playing a key role in the success of the industry. With the help of digital channels such as websites, social media, and email marketing, real estate businesses can communicate with potential buyers and sellers all over the world.

How do I start real estate digital marketing? ›

How to Do Digital Marketing for Real Estate
  1. Make Your Website a Priority.
  2. Create Social-Media Accounts.
  3. Start Developing Content.
  4. Offer Virtual Tours.
  5. Provide Proof of Your Success.
29 Oct 2021

Which social media is best for advertising real estate? ›

Facebook is currently the dominant social media platform, especially among those that are in the home-buying and selling phases of their lives. Facebook is a great platform to real estate agents to nurture and generate leads.

What is digital real estate examples? ›

In a nutshell, digital real estate is an online commodity that you can invest in and earn profitable returns. Salient examples of digital real estate include websites, blogs, mobile apps, and e-commerce stores. You can build your own digital real estate by purchasing a domain name or starting a blog through WordPress.

How does marketing help real estate? ›

Through marketing, you can reach a broader audience to sell your services to, which can eventually generate more leads that convert into lifelong customers. Future growth: Because a real estate agent marketing plan outlines the goals you want to achieve throughout the year, you can plan for future growth.

What is the purpose of digital real estate? ›

Renting Website Space. Just like you rent out investment properties, you can invest in digital real estate and rent it out. You earn cash flow for renting the property to others while gaining the capital appreciation the site makes.

How can I promote my real estate business on social media? ›

Real Estate Social Media Marketing
  1. Promote the town, not just the house.
  2. Be yourself.
  3. Educate your buyers.
  4. Chat with your followers.
  5. Respond to comments, good and bad.
  6. Avoid simply shouting about your home listings.
  7. Don't forget video.
  8. Never assume you're only connecting with first-time buyers.
13 Sept 2021

How do real estate digital markets get leads? ›

How To Generate Leads For Real Estate Online
  1. Get a professional website.
  2. Know the best ways to reach potential home buyers/sellers in your local area.
  3. Drive them to your website and then capture them as new leads.
  4. Nurture every lead and continue to follow up with them.
  5. … profit!
15 Jun 2022

How can I promote my real estate business on Facebook? ›

Once you've set up your page, follow these tips to keep it fresh.
  1. Update Your Cover Photo Frequently. ...
  2. Create Helpful Tabs. ...
  3. Remember the 80/20 Rule. ...
  4. Respond to Comments. ...
  5. Use Photos and Video. ...
  6. Focus on Local Interests. ...
  7. Share Interesting and Informative Facts. ...
  8. Offer Helpful Advice.
9 Jul 2015

Can I be successful in real estate without social media? ›

The most effective lead generation systems rely on strong social media presences of agents. Your competition is on social media. 77% of realtors actively use social media to promote their business in some way. If you aren't on social, you will lose clients to other realtors who effectively leverage their presence.

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