Looking for a small digital marketing agency in Northern Ireland to look after your digital marketing services?
About Digital 24
An agency that offers the complete digital marketing package including PPC, SEO, email marketing, paid social, social media, content marketing and most recently filmmaking and photography so that you don’t have to meet with multiple agencies? A digital marketing agency that is dedicated to you, focused on return on investment, have a wealth of digital marketing experience and won digital marketing awards for their work? You’ve found us – Digital Twenty Four.
We are an independent, digital marketing agency with offices in Belfast and Omagh (not fancy postcodes like London or Dublin), and unlike other agencies we don’t have layers of bureaucracy.
We choose to only focus on a few clients at a time. This means we can dedicate the time and resources to thoroughly understand your business and grow it to it’s fullest potential. Unlike other agencies in Northern Ireland, we won’t work with any two clients in the same industry – it just doesn’t make sense. So you can be rest assured your digital marketing successes aren’t shared with your competitors.
We’re passionate about developing digital marketing campaigns that drive traffic to you, generate the leads you need and deliver the results you want. Contact us today
Our Awards
Multi Award Winning Agency
Just a few of our recent awards...
Ulster Bank / Natwest Great British Entrepreneur Awards – NI Best Small Business Winner 2020
NI Beauty Excellence Awards – Excellence In Marketing 2019
CIM – Best Agency 2019
CIM – Chair’s Overall Award for Best Campaign (across all sectors)
DANI– Best Social Media Campaign 2018
Aer Lingus TakeOff Foundation Business Awards– Excellence in Marketing 2018
Digital DNA– Best Digital Marketing Campaign 2018
Belfast Telegraph Awards– Best Digital Marketing Initiative 2018
Belfast Chamber Of Commerce Awards– Best Small Business MentorOf The Year 2018
DANI– Digital Marketing Business Person Of The Year 2017
Women In Business – Best Start-Up 2017
Why Choose Digital 24?
Digital 24 was founded by multi-award winning digital marketer Niamh Taylor, who, after spending 15 years client-side, knew there was an opportunity to shake up the industry with her extensive marketing knowledge and deliver a different kind of service to clients, who deserve and demand a no-nonsense approach to digital marketing that drives real results.
We’re a small digital agency and choose to only work with a few clients at a time. Our business is about building relationships with our clients, to truly understand their business and then working collaboratively together to deliver results. Our clients come from all backgrounds – from e-commerce to retail, and we take relevant digital marketing channels and tailor them to a strategy that will help build their business.
Our focus is your ROI. With marketing metrics, tagging and analytics, we can track the success of each campaign executed, to ensure that you get the results you need.
Our People
Niamh
Managing Director
Niamh is Director of Digital Twenty Four, and an award-winning digital marketing expert with over 20 years experience in marketing, both online and offline, across B2B, B2C and public sector. She is a digital specialist business mentor and has previously lectured for The Digital Marketing Institute Ireland. Niamh is a regular guest speaker at conferences and delivers training on all areas of digital marketing. Her passion is helping companies get the results they need with tailored digital marketing strategies.
Meghan
Global Performance Marketing Director
Meghan is an excellent marketing strategist with experience working with businesses to help them grow. Her passion for getting things done & helping startups thrive lead her to working with some extraordinary brands.
She loves creating memorable experiences and helping businesses thrive through effective digital marketing strategies, always considering the entire user experience.As Global Performance Marketing Director, Meghan’s main focus is managing the team of digital specialists and ensuring client paid advertising accounts are working to their optimum potential.
Cara
Social Media & Content Lead
Cara’s passion for all things digital coupled with her analytical skills help her to create powerful digital marketing strategies for our clients. Her strengths are strong wordsmithing / digital copywriting skills, and growing strong communities via using the right tone on the social media accounts she oversees.
Her clients benefit from exceptional levels of organisational skills, a genuine passion for teaching others about digital marketing, her good eye for design, and her obsession with social media analysis.
Donna
Senior Performance Marketing Specialist
Donna is our Senior Performance Marketing Specialist and is obsessive about measurable results. She loves to find creative ways to meet customers’ needs with a quantitative, profitable outcome.
With 9 years working in marketing in the hospitality sector, she has extensive experience in advertising that drives conversions. She can help you plan your strategy, build your campaign, identify your target audience, optimise your tactics, report on amazing results and put your objectives first.
Megan
Performance Marketing Specialist
Megan is a talented digital marketer who gets stuck into all areas of digital but specialises in all things performance marketing such as paid ads. Her analytical skills make her a pro at tracking online consumer behaviour, identifying opportunities to make more from your online campaigns and get a better ROI.
With a diverse skill set and deep knowledge of digital marketing, Megan has a lot of experience working client side especially on ecommerce clients.
During her time at Digital 24, she’s managed paid search campaigns, implemented the digital advertising strategy for SME’s and developed digital marketing strategies for businesses she mentors.
Hannah
Social & Content Coordinator
Hannah is the right arm to the team at Digital 24! She is passionate about the difference best practice digital marketing can do for businesses and organisations.Her favourite aspect of digital marketing is the development of powerful social media marketing strategies, both paid and organic.
Hannah is an efficiency powerhouse, so her social media coordination game is strong, but it’s all things content that light the spark in this little legend’s work life. Her clients and her team mates reap the rewards from that very obvious passion.
Kerrie
Director Of Operations
Kerrie has over 15 years experience working within the business and education sector. Kerrie played a key role in The Prince’s Trust working with young people to get them into employment, education and training. She is now programmes director for Digital Twenty Four managing programmes and project delivered by Digital 24 throughout Northern Ireland.
Alastair
Finance & HR Manager
Digital 24 runs better with Alastair onboard.Alastairoversees the company’s financial operations and reporting, as well as conducts HR tasks working alongside the senior team. He has administrative control over many aspects of the Digital 24 operations, including accounts, payroll/human resources, and business planning. He ensures that accounts are accurate.
Rionach
Social & Content Student
Rionach joined D24 as a placement student and is with us for 16 weeks. It is all things CONTENT that have Rionach’s eyes sparkling. Her written work is brilliant and she is excelling at website content and social media.
Aisling
Strategic Brand Associate
This is Aisling. Aisling is a brand consultant who is focused on brand positioning and brand strategy.
With over 20 years working in marketing for brands like Heinz, Coors, Queens University Belfast, Magners, Keystone Group and Dale Farm, she has extensive experience in creating brand fame. She can help you develop your brand positioning and plan your strategy, identify your target audience, develop your customer personas
Jillian
Content Writer
Jillian is a specialist content writer with a decade of experience in bringing business personality into words and creating successful content strategies for a range of clients and industries.
The value Jillian adds to content, and our client’s content experience is second-to-none.
Fiona
Associate Influencer Marketing & PR Consultant
Fiona is a PR professional with over 16 years’ experience in communications and public relations and has worked across a diverse range of industries including Travel and Tourism, Hospitality, Legal, Education, Financial, FMCG, Arts, Digital, Health, Fitness and Beauty.
Fiona works closely with the D24 team on client accounts for both PR and Influencer Marketing, creating campaigns using traditional and digital channels.
Emma
Associate Digital Marketing Consultant
10 years in the field has given Emma a wealth of knowledge and experience. Working in the U.K, Ireland and Dubai has made Emma one of the best associate digital marketing consultants out there. She provides digital marketing consultancy,training and mentoring to start-ups, SMEs, brands, agencies and charities. A true asset to the team.
Are you ready to move your digital marketing to the next level?
Get in touch
Our Awards
Our Accreditations
FAQs
What is the digital marketing agency? ›
Defined: Digital Marketing Agency
A full-service digital agency typically offers end-to-end solutions for your online presence – from branding your business, designing your website and optimizing it for higher rankings in search engine results to creating and executing complete digital marketing strategy for you.
Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .
What does a digital agency offer? ›A digital agency is a business you hire to outsource your digital marketing efforts, instead of handling in-house. They can provide your business with a variety of digital solutions to promote your product or service online and help you hit your marketing goals and grow your business.
How much does digital agency charge? ›Creative and digital agency hourly rates can range from $80 USD for small one-or-two-person boutique shops to $200 USD per hour or more. You can generally expect development to cost less than design, UX, branding, SEO, and other digital marketing services.
What are the 3 types of digital media? ›Earned Media, Owned Media, Paid Media: The 3 Types of Digital Media and How to Use Them.
How do I prepare for a digital marketing interview? ›- Ensure you understand role and requirements of the job.
- Explain the value you can bring as a Digital Marketer.
- Study the company's brand and digital marketing strategy.
- Brainstorm suggestions to improve the company's current digital marketing campaigns.
Examples of digital marketing include: Social Media Marketing (SMM) Search Engine Optimisation (SEO) Search Engine Marketing (SEM)
Which type of digital marketing is best 2022? ›- Influencer marketing. Influencer marketing is the practice of using an influencer's image and goodwill to promote and advertise a brand's product or services. ...
- Omnichannel marketing. ...
- Artificial intelligence.
- Video Marketing. ...
- Long-form content. ...
- Social media shopping. ...
- Progressive web pages.
According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.
Is digital marketing agency a good business? ›Certainly, Yes. A business from any category that approaches digital marketing to reach its audience online and wants to turn into profitable can get benefits with time.
What is digital marketing description? ›
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
How are digital marketing agencies paid? ›Recurring payments are offered for specific digital marketing services, like social media management, blog post writing and link building. Any services that can be packaged can be offered on a recurring contract. It's common for agencies to offer monthly rolling contracts and discounted annual contracts for a lump sum.
Is digital marketing expensive? ›With digital marketing, a lot of your costs are low. Things like email campaigns, social media interactions and posts, and website content cost you nearly nothing to produce. When your customers come to you through these channels, your CAC is negligible.
How much does marketing cost for a small business? ›Marketing experts and agencies often recommend that small businesses spend anywhere from 7-8 percent of their gross revenue on marketing. And, according to a study, small businesses tend to follow this rule, spending around 3-5 percent.
What are disadvantages of digital marketing? ›- Time consumption. The biggest demerit of online marketing is its time-consuming nature. ...
- Security and privacy issues. ...
- Inaccessibility. ...
- Reliance on technology. ...
- Technological issues. ...
- Global competition. ...
- Maintenance Cost. ...
- Facing negative feedback and reviews.
- Not getting lost in the volume. ...
- Driving relevant traffic to the website. ...
- Targeting the right audience effectively. ...
- Lead generation using social media. ...
- Optimizing marketing budgets and ROI. ...
- Keeping up with the changing trends. ...
- A Check on Increased Security Risks.
According to statistics, the growth of the Indian e-commerce market is pushing to Rs 7 trillion by 2023 due to the pandemic and multiple lockdowns. This strongly suggests that the growth of digital marketing is on an upward trend and has positively impacted businesses as well as the lives of people.
What is digital media career? ›Digital media specialists design and develop content for video games, websites, animation, special effects and marketing initiatives. If analytics are your special talent, you can also find jobs working with information technology and web analytics. Job Title Examples: Digital Media Specialist. Computer Programmer.
Why digital media is popular? ›Digital media facilitates social interaction and empowers people. Digital media connects people in ways never before possible, enabling users to maintain friendships across time and distance.
What is called digital? ›Digital describes electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive. Positive is expressed or represented by the number 1 and non-positive by the number 0. Thus, data transmitted or stored with digital technology is expressed as a string of 0's and 1's.
Why did u apply for this job? ›
'I see the role as a way of developing my career in a forward-thinking/well-established company/industry as…' 'I feel I will succeed in the role because I have experience in/softs skills that demonstrate/ I've taken this course…' 'I believe my skills are well-suited to this job because…”
Why should we hire you example? ›For starters, I have all the skills and experience listed in the job description, and I'm confident that I can make an immediate impact on your company. It's not just my background in leading successful projects for Fortune 500 companies, but also my passion for the industry that drives me to succeed.
How can I impress a marketing interview? ›- Tip #1: Do Your Research.
- Tip #2: Leverage Your Experience.
- Tip #3: Quantify Your Success.
- Tip #4: Stay Up-to-Date with Current Trends.
- Tip #5: Take Advantage of Certifications.
- Tip #6: Ask Thoughtful Questions.
- Tip #7: Get Your Social Media in Check.
- Tip #8: Look the Part.
In general terms, a digital marketer is responsible for using a variety of digital channels to generate leads and build brand awareness. Digital channels include: Company websites. Social media networks such as Facebook, YouTube, and Instagram.
What is digital marketing Beginner? ›Digital marketing is the process of promoting products and services online with the help of tactics such as social media marketing, affiliate marketing, email marketing, etc. It offers a chance for brands to focus clearly on marketing to the right audience.
Who is father of digital marketing? ›Philip Kotler ... The “father of digital marketing,” Philip Kotler, is often referred to as such. He is an American professor who is credited with founding marketing as an academic discipline and has produced over 60 marketing books.
What kind of marketing is most successful? ›Social media marketing is one of the most popular types of marketing strategies. And, it's also one of the most effective to build awareness and increase sales. And it's not hard to understand why when more than 2.8 billion people use social media platforms. That's approximately 37% of the world's population!
How is digital marketing done? ›Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines. Websites. Social media.
Is digital marketing a stressful job? ›Working in digital marketing can be incredibly stressful, so you need to think about how to remove or reduce the parts that don't spark joy. Whether it's fine-tailoring processes or learning to let go and delegate, whatever works best for you, just be sure to stick with it.
Is digital marketing a hard job? ›Digital marketing requires a combination of diverse and challenging skills. A hard skill is an ability that's easily observed and measured. Anyone can see whether or not you can perform a hard skill. Some hard skills are necessary for all digital marketers, regardless of which specific job you're in.
Is digital marketing in demand in UK? ›
Social experts and digital specialists: The state of the marketing jobs market. Jobs in digital marketing were some of the fastest growing in the UK last year across any sector, according to LinkedIn, which shows a 52% rise in demand for such roles.
How do I get my first client for digital marketing? ›- Treat Yourself Like Your Own Client. ...
- Get Out from Behind the Desk. ...
- Take Advantage of Online Directories. ...
- Prioritize Your Portfolio. ...
- Blog About Marketing. ...
- Get Interactive for Finding More Digital Marketing Potential Customers.
A successful digital marketing agency can generate a lot of profits for its clients. It can help them reach a wider audience, increase their sales, and build a strong online presence.
How much profit do marketing agencies make? ›According to industry benchmarking data, marketing agency averages a net profit margin somewhere between 6.0% and 12.0%, which means there's plenty of room for growth. For the agencies we work with, generally the bogey is a 15.0% net margin.
What are the duties of a digital marketer? ›As a digital marketer, you'll need to: create and upload copy and images for the organisation's website. write and dispatch email marketing campaigns. provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
What are the qualifications for digital marketing? ›To take up any digital marketing certificate or course, you need to have completed your graduation (10+2+3) or equivalent from a recognized university/ educational institution, recognized by UGC/AICTE/DEC/AIU/State Government in any discipline.
Is digital marketing is easy? ›Like many professions, digital marketing requires both a core set of hard skills (which can be relatively straightforward to learn) and a longer list of career attributes that might take years to master.
What is the meaning of marketing agency? ›A marketing agency is a service provider for measures concerning the marketing mix: communication, price, product, and sales. They assist companies with the planning, design, and execution phases of their marketing activities. Full service agencies take on all three of these phases.
Is digital marketing agency a good business? ›Certainly, Yes. A business from any category that approaches digital marketing to reach its audience online and wants to turn into profitable can get benefits with time.
What is the difference between creative agency and digital agency? ›A digital agency focuses more on marketing strategy and execution. A creative agency focuses more on brand design, content creation, and everything that revolves around creating a brand image.
What is digital marketing Beginner? ›
Digital marketing is the process of promoting products and services online with the help of tactics such as social media marketing, affiliate marketing, email marketing, etc. It offers a chance for brands to focus clearly on marketing to the right audience.
Is digital marketing a good career? ›According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.
What are the duties of a marketing agency? ›- Research the business, its products or services, the audience, and the competition.
- Create a strategy to best position the business and its products or services in a market.
- Create marketing language.
- Create visual design standards for marketing materials.
Marketing is a good major because it's extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year. The Top 10% of earners pulled in over $208,000!
What are the advantages of using a marketing agency? ›- You Get More Experts to Work With. ...
- You Can Learn From Years of Experience. ...
- You Can Make Your Marketing More Efficient. ...
- You Have Access to More Tools and Resources. ...
- You Can Save Thousands of Dollars.
Agencies can charge clients based on ROI of paid media. Ads, search results, and sponsored content that's paid to be promoted are common examples of this ad type. Usually, they're used to expand reach and traffic.
How do I get my first client for digital marketing? ›- Treat Yourself Like Your Own Client. ...
- Get Out from Behind the Desk. ...
- Take Advantage of Online Directories. ...
- Prioritize Your Portfolio. ...
- Blog About Marketing. ...
- Get Interactive for Finding More Digital Marketing Potential Customers.
Recurring payments are offered for specific digital marketing services, like social media management, blog post writing and link building. Any services that can be packaged can be offered on a recurring contract. It's common for agencies to offer monthly rolling contracts and discounted annual contracts for a lump sum.
How does a digital agency work? ›In simple terms, a Digital Agency is an advertising agency that has evolved to meet the changing needs of marketing in the digital age. Digital Agencies bring graphic design and copywriting together with new technology and modern marketing techniques.
Whats the difference between a marketing and advertising agency? ›What is the difference? Generally, marketing agencies conceptualize the campaigns and work with the client during the campaigns' life. In contrast, advertising agencies execute the paid portion of the campaigns leveraging their existing partnerships with offline and online channels.
What is the difference between a marketing agency and media agency? ›
Media agency or advertising agency - what's the difference? A media agency deals with different media, channels and marketing measures to increase a client's visibility online and offline. An advertising agency, on the other hand, specialises in targeted advertising with products and services.