Herramientas imprescindibles para agencias de marketing digital en 2022 (2023)

Are you looking for tools to improve your marketing results? There are many solutions on the market that you may consider using for a digital marketing agency. But how do you choose the best one? Just for you, we have prepared a list of 9 digital marketing agency tools that are absolute must-haves. Check it out!

1. SE Ranking

One of the most critical factors in the effectiveness of your marketing agency’s efforts is search engine ranking. According to DataBox, 70% of marketers say SEO is more effective at generating sales leads than PPC. Therefore, you need a tool to help you make your clients rank higher. For this purpose, we recommend using SE Ranking — a comprehensive SEO tool that offers many useful features such as:

  • Competitor Analysis Tool — a solution that allows you to analyze competitors’ SEO and PPC strategies, providing you with important information on keywords, website pages, traffic, ads, and more. All the collected data will allow you to understand your competition and niche better. Based on that, you will be able to plan your marketing activities for your customers.
    Keyword Rank Tracker — a feature that allows you to monitor keyword rankings in all popular search engines (Google, Yahoo, Bing, YouTube) for any location and analyze dozens of indicators that will enable you to create a data-driven SEO strategy.
  • Website Audit — a solution that enables you to scan your customer’s website to find and fix technical mistakes that can influence SEO performance.
  • Local marketing tool a tool that helps you create, track, and manage your client’s visibility in local search. It Includes a handy option: Reputation Management, which allows you to analyze review distribution across many channels, reply to any review, and get valuable insights from such pieces of content.

These are just a few of the many features of SE Ranking, so our proposal should meet your needs if you are looking for an all-in-one SEO tool.

2. TrackingTime

If you want to achieve the highest efficiency in your digital marketing agency, you should use time tracker software. A proven tool is TrackingTime, which contains all the features that your project management needs:

  • Time Tracker — allows you to track time in real-time, set deadlines, prioritize tasks, and sync projects with your employees’ calendars. Then, you can evaluate which tasks you spend too much or too little time on and improve your efficiency based on that data.
  • Project Management — improves the entire team’s work through better organization, management, and communication. It allows you to assign tasks to individual team members and monitor the progress of individual tasks and projects. To manage your projects even better, you can track deadlines with automatic synchronization using calendar applications such as Outlook or Google Calendar.
  • Attendance Tracker — allows you to monitor the performance of your entire team on various projects and create online timesheets for all employees. More importantly, it provides absentee reporting, breaks, and overtime estimation.
  • Time reporting — enables you to generate comprehensive, customized reports for your employees and clients in any format. It’s critical to show your client how much time each task took and create accurate invoices based on real work spent.

You can download this tool as a desktop or mobile app (available on iOS and Android) or use it as a Chrome plugin to monitor tasks directly in Trello, Asana, Jira, and other project management apps.

3. Zapier

When using a lot of apps and digital marketing agency tools, how do you know how to integrate them?

Zapier is an automation platform that allows you to create links and automation between seemingly unrelated applications from different vendors. For example, if someone sends you an image on Slack, you can automatically upload it to Dropbox. ​​You can integrate data from many popular systems your agency uses, such: as Google Ads, Facebook Ads, Twitter, HubSpot, Trello, Slack, WordPress, MySQL, PayPal, and more than 4,00 other apps.

Furthermore, Zapier suggests different connections between applications, for example, adding leads from Facebook Lead Ads to your Google Ads customer list.

And most importantly, the tool is straightforward to use, and you don’t need programming skills to set it up properly.

If you want to increase the efficiency of your operations, this is a good choice, as confirmed by numerous studies. For example, according to Invespcro, 80% of marketing specialists noticed increased leads after using marketing automation software.

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4. DashThis

Another important digital marketing software tool for agencies is DashThis — a tool that allows you to collect data on all your marketing campaigns in one place. It has an intuitive and clear analytics dashboard so you can quickly analyze data and generate reports that include the information you are interested in. It offers many ​​ready-to-use templates and allows for the creation of customized reports. So, you can personalize each widget on your dashboard to display all the essential data exactly the way you want it.

When you create your customized analytics dashboard, you can share it with your team or client in various ways: by email, PDF, or URL. You can also send reports automatically at any frequency you need.

Notably, the tool allows you to add unlimited users to your account at no additional cost, as the price is based on the number of dashboards.

As with Zapier, you don’t need programming skills to set up and integrate your apps. It’s another step toward marketing automation that will save your time, as you won’t spend it generating manual marketing reports.

5. SocialPilot

The work of a digital marketing agency is usually connected with the constant monitoring and analyzing of social media statistics and preparing reports not only for employees but also for clients. Apart from the data available directly in applications, we can use software that efficiently and transparently creates ready-to-use reports in just a few clicks.

One of these digital marketing agency tools is SocialPilot — a comprehensive tool for scheduling posts and other organic and paid activities across various social media channels such as Facebook, Twitter, LinkedIn, Instagram, Google My Business, Pinterest, and many other less popular social media.

In short, the tool allows you to manage all your social media channels in one place. You can create posts directly on the app or import CSV files containing a series of content. Thus, you can prepare content in advance that will appear on the platform with one click.

With SocialPilot, you can collaborate with teams and manage your clients. You can review and approve content before publishing it.

The tool lets you invite customers to connect their accounts and share reports on selected activities. Reports are delivered as white label emails so that they may contain a logo, your brand or client’s name, and more. They are clear, transparent, and easy to read and analyze.

6. Mailshake

Creating email campaigns is usually a tedious and time-consuming task. What if you could improve such activities using an artificial intelligence-based tool?

Mailshake uses data based on thousands of cold email campaigns to create messages with the highest effectiveness.

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Then, it allows you to send hundreds of personalized emails and track their effectiveness (opens, clicks, replies, and more).

It’s the perfect software for sales (creating tasks within the sales sequences, managing leads, and more), but it’s also beneficial for marketing efforts.

It offers a huge database of proven Public Relations outreach and link-building templates that you can customize according to your needs.

Moreover, the app allows you to:

  • manage all responses
  • configure what activities (a reply, open, etc.) count as leads
  • schedule automatic follow-ups on individual activities
  • run A/B testing emails
  • integrate social media into the email outreach sequence
  • track the effectiveness of all campaigns in the analytical dashboard

Interestingly, it integrates with Zapier, so you can connect it with any software to automate multiple email marketing activities.

7. Unbounce

As a marketing agency representative, you surely know that a landing page with one specific goal aligned with a campaign provides a better ROI. But how can you quickly create a professional landing page that converts?

Unbounce is an easy-to-use landing page builder for anyone without programming skills. You don’t need to know HTML or any other programming languages to create professional websites including website contact form, that allow you to launch effective campaigns and turn traffic into conversions.

Using a library of over 100 ready-to-use templates and a drag-and-drop tool, you can create and publish your own landing pages quickly and without the help of software developers.

Moreover, with the artificial intelligence-based Smart Traffic feature and the possibility of running A/B testing, you can optimize and improve your campaign. As a result, you can create highly effective page variations based on various data analyses.

Unbounce improves the workflow between your team and customers. It allows you to add multiple clients to your main account. You can create separate landing pages for each client, for which statistics will be calculated. Unbounce offers different user types.

8. Drift

Another digital marketing software for agencies we would like to mention is Drift — a conversational marketing platform that helps businesses communicate with customers through live chat and automated marketing campaigns. The tool facilitates highly automated processes and intensified conversion sources. Because of this, the customers visiting specific websites always get the information they are looking for, which improves customer satisfaction.

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This tool captures your client’s users’ attention, engages them through real-time personalization, and increases conversions.

Drift has several functionalities to help verify and qualify users visiting your client’s website. Then, it passes the information about potential leads to your client’s team.

This method allows you to significantly minimize the time it takes to get to know a customer. With the basic knowledge already in place, you can focus on adequately providing service to those likely to make a purchase.

Chatbots from Drift answer frequently asked questions in real-time and redirect customers to the right employees. This significantly reduces the time spent on communication and improves the customer experience.

9. ​​Monday.com

Monday.com is a project management platform system designed to give you a flexible and transparent way to organize your work. With an intuitive scheduling interface and customizable workflows, it adapts to the unique way your team members approach their projects.

It is available in both a browser-based version and a mobile app for iOS and Android, so your team can use it anywhere.

Monday.com offers many ready-to-use project templates that include features for daily task management, department scheduling, video production, and more. When you select a workflow project, you will be able to customize it to meet your organization’s specific needs.

Monday.com can integrate with dozens of third-party productivity platforms, such as Mailchimp and Shopify. So, if you’ve already used other marketing tools, you can integrate them with this software.

It’s worth mentioning that Monday.com also offers the ability to manage your marketing strategy by monitoring and automating your marketing campaigns. It has many valuable features such as task-based commenting, status updates, a document hub, etc.

Choosing The Best Digital Marketing Tool For Your Business

As you can see, there are a lot of useful digital marketing platforms on the market that allow you to increase the quality and effectiveness of your team. Most of them can be integrated with other software, so you can manage all your projects and share the results with your clients.

What digital marketing software for agencies do you use? Let us know. We’d love to learn about new solutions to test.

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9 tools for a digital marketing agency:

  1. SE Ranking

    This is a comprehensive SEO tool that offers many useful features such as: Competitor Analysis Tool, Website Audit and Local Marketing Tool.

  2. TrackingTime

    This is a proven tool to achieve the highest efficiency, which contains all the features that your project management needs: Time Tracker, Project Management, Attendance Tracker and Time Reporting.

  3. Zapier

    Zapier is an automation platform that allows you to create links and automation between seemingly unrelated applications from different vendors. It also suggests different connections between applications, and you don’t need programming skills to set it up properly.

  4. DashThis

    A tool that allows you to collect data on all your marketing campaigns in one place. It has an intuitive and clear analytics dashboard so you can quickly analyze data and generate reports that include the information you are interested in.

  5. SocialPilot

    A comprehensive tool for scheduling posts and other organic and paid activities across various social media channels. This tool allows you to manage all your social media channels in one place.

  6. Mailshake

    Mailshake uses data based on thousands of cold email campaigns to create messages with the highest effectiveness. It allows you to send hundreds of personalized emails and track their effectiveness.

  7. Unbounce

    Unbounce is an easy-to-use landing page builder for anyone without programming skills.
    You can create and publish your own landing pages quickly and without the help of software developers.

  8. Drift

    This is a conversational marketing platform that helps businesses communicate with customers through live chat and automated marketing campaigns. This tool captures your client’s users’ attention, engages them through real-time personalization, and increases conversions.

  9. Monday.com

    This is a project management platform system designed to give you a flexible and transparent way to organize your work. With an intuitive scheduling interface and customizable workflows, it adapts to the unique way your team members approach their projects. It offers many ready-to-use project templates and it can integrate with dozens of third-party productivity platforms.

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