How Much Do Freelance Digital Marketers Make In India? (2023)

If you want to get into the trending culture of freelancing and want to become a freelance digital marketer, then you have found yourself the right article. Discover everything starting from the training programs to how much do freelance digital marketers make in India. Read on!

Marketing is no longer stuff that you tell, but the content you deliver. Change is inevitable, and this change is made by the existence of two interdependent factors “necessity” and “availability.” The same is the case with employment. Traditional 9-5 jobs are not everyone’s cup of tea. Today’s youth are known for their out of the box ideology. Thus, “Freelancing” has turned out to be a loophole and as an escape gate from traditional 8 hours glued to the seat routine. Though there are many other professions which are turning out to do really well “Digital Marketing” has been a priority for the majority of the crowd and the reason to choose this as a priority is due to the incredible demand for digital marketing professionals in the present world where the web presence of a store is more important than physical presence.

Before starting on digital marketing, we must enlighten you with what is marketing? So, marketing is nothing but an integral part of any business. Any business that has weak marketing ideas cannot sustain itself in today’s market. Basically, digital marketing is a form of marketing that is done on the digital platform with the help of electronic devices.

Though the monetary benefits are not that great right from scratch, gradually, it increases with experience and expertise. The Internet has provided ample opportunities while digital marketing has given birth to dozens of new professions under its umbrella.

Digital marketing gives you a briefly drafted idea about who (only numbers, no specific names) watched your posted advertisements in which area, and in what ratio. You get a rough and fair idea of all about it.

In simple terms, digital marketing acts as a digital link between the seller and the buyer. It can be practiced in B2B businesses like Indiamart or B2C businesses like Amazon. The main aim is to maximize the branding and advertising of a product, which further leads to a rise in sales resulting in increased profits.

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Now, there is a need to understand why this sector has covered such a huge distance in the path of success in such a short span of time. It is just because it keeps on updating itself and walks with a closer step towards development. It was the olden times when it was believed that the value of a brand is directly proportional to the time interval it has existed in the market. Now, no one waits for the brand to flourish with the help of their customers; instead, they build their customers and hunt for them as soon as they can. So if one does not manage to cope up with updates, one has to face a great loss; on the other hand if one manages to do so he/she will be a step closer to reach his/her target audience, and he gets a chance to be a par ahead from their traditional competitors.

Time is precious, and so is our energy. Two decades back, the customer used to step out of their houses to search a store as per their requirements, but now that’s not the case. E-Commerce and digital marketing have connected customers from distinct places and solved problems for both of them.

Digital marketing’s starting package for fresher’s ranges from 10,000-25,000 INR. Even the package seems to be a low one, just remember only one motto.

“Even if I do a job at a low salary, I should have the opportunity to learn a lot.” Sitting idle or working in a company where you don’t get to learn anything new would never ever be fruitful for you.

There are various fields flourishing in the field of digital marketing like SEO, SMO, PPC, SEM, Email marketing, affiliate marketing, website designing, content writing, social media marketing, complete digital strategy, etc.

Moreover, if any individual gets promoted to project manager by any renowned company, he /she can give jobs to many other needy applicants through a remote work process (i.e., work from home). The remote work process leads to referral marketing by the basic model, i.e., training, growth, remote work process, and affordable digital solution.

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Since we are having an overview of the sector, it is quite important to inculcate what exactly Digital Marketing managers do and what are the components of Digital marketing, which help them to reach their goals and ease their client’s job.

Digital Marketing is a vast field, but these below are the main components of it.

  1. Blogging
  2. Web analysis
  3. Search Engine Optimization
  4. Email Marketing
  5. Content Creation
  6. Social Media Marketing

Also Read: 20 Best Freelance Websites to Work From Home

This list does not enlist its uses but successfully categorizes major ones. Though one can try to make you understand through long texts, one would only be able to fetch the result if they lay their hands-on experiencing it in practicality.

So the question must have popped up in your mind that how can you start your career. The answer to this question is simple “To earn more, you will have to learn more.” There are many online and offline training institutions that teach new students to excel in the world of digital marketing. When we compare the fee structure of online vs. offline programs offline has higher fees as compared to the former one.

Some of the famous training programs which are in vogue are offered by

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  1. Udemy
  2. Internship
  3. Amp Digital
  4. Google Analytics etc.
  5. Facebook Blueprint
  6. Hubspot

Since it’s hard for everyone to devote their time and commitment, the majority of people select the online program. It gives the birth of one more business idea for training in the digital market. However, this training program would not make you industry ready but would successfully make you aware of the basic terminology. The online pedagogy accepted by the youth helps to save their traveling time and money, along with a limited amount of effort.

Now the next point is what after completing the training program?

After training, you have ample opportunities to work with the corporates, and the necessary condition is you must know how to build up your connections. Some of the sites which would help you to do so are listed below:

  1. LinkedIn
  2. Indeed
  3. Internshala
  4. Naukri.com

Like it’s been mentioned earlier, the monetary benefits would not be that great at the scratch but would surely increase when you put your hands deep in the soil. Internships, at this point, could also help you to achieve your goals, and it can add a valuable remark to your work experience.

How Much Do Freelance Digital Marketers Make?

It is a field with rapid growth, so updating yourself is very much important. It would synchronize your efforts and career goals.

Let’s see how much money is being offered to digital marketers based on that you can also expect the same if you are working from home.

Job DescriptionNo. Of Jobs Available
Naukri.comTimes JobShineMonsterAverage Salary (Per Month)
Content Marketing3500061000265001854018k to 1Lac
Digital Marketing (Sales)370001262753000876522K to 45K
Email Marketing369366110310001445815K to 25K
Social Media Marketing10724361936320001082315K to 35K
SEO1168685986628001031912K to 35K
Digital Marketing Manager1093800058561213630k to 1.5 Lac
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Passion and dedication are the terms which decide your success or failure. You should love what you do and should not do what you don’t love. Work in this field is not different from this ideology. If you think you have it in you, then just give your best shot. It’s been evident that the market would not let you down if you do it with the right approach and strong dedication.

“Success and Failure” are two sides of one coin. What you have to do is just toss the coin with your best fingers. Maybe the thing would not turn upright today, not tomorrow, but surely it will turn out to be good someday have faith in you if you fail, explore the failure, and check where you went wrong to get it right. Digital Marketing or any other career would help you to be the master only if you have patience and wait for the time to turn the odds in your favor.

Also Read: How to Make Money Blogging in 2020 (10 Legit Ways)

Adequately it varies from person to person and depends on their area of interest, but the luck factor also plays some role. So it depends on you whether you have to choose this as a profession or not but there is surely one thing there is much information of worth knowing, and one should always inculcate information it may not be sure that it would help in future but nothing in this world us a waste especially your knowledge. Your knowledge would surely support you in some of the other ways, and it would be helpful to you for sure.

FAQs

How much money do digital marketers make India? ›

The average salary of a Digital Marketing Manager (entry-level) is ₹5,48,755 per annum in India. Whereas, a Senior Digital marketing manager's salary ranges between ₹7,09,800- ₹10 lakhs, who has over 5-9 years of experience in India.

Does digital marketing pay well in India? ›

Average Annual Salary

Very High Confidence means the data is based on a large number of responses. Digital Marketing Manager salary in India ranges between ₹ 3.1 Lakhs to ₹ 19.4 Lakhs with an average annual salary of ₹ 7.2 Lakhs. Salary estimates are based on 6.6k salaries received from Digital Marketing Managers.

How much an Indian earn with freelancer? ›

Freelancer salary in India ranges between ₹ 1.8 Lakhs to ₹ 11.0 Lakhs with an average annual salary of ₹ 4.0 Lakhs. Salary estimates are based on 5.9k salaries received from Freelancers.

Is digital marketing a stressful job? ›

Working in digital marketing can be incredibly stressful, so you need to think about how to remove or reduce the parts that don't spark joy. Whether it's fine-tailoring processes or learning to let go and delegate, whatever works best for you, just be sure to stick with it.

Is digital marketing high paying? ›

As for an executive-level position, the highest salary in digital marketing is approximately INR 5,00,000. Wherein for the manager's role, the average highest salary is INR 10,00,000. Although these numbers are highly dependent on the expertise you possess, your experience in the industry, and the size of the company.

How many hours do digital marketers work? ›

Most digital marketers work full-time, which means they typically work 8 hours per day and 40 hours per week. However, because digital marketing is such a fast-paced and ever-changing field, many digital marketers also work overtime, which can mean working 10 or more hours per day and 50 or more hours per week.

What is the income of SEO? ›

Average starting Salary for SEO in India is around ₹1.0 Lakhs per year (₹8.3k per month). 1 year of minimum experience is required to be a SEO. What is the highest salary for a SEO in India? Highest salary that a SEO can earn is ₹11.2 Lakhs per year (₹93.3k per month).

How much a digital marketer earn in Google? ›

Average Google Digital Marketing Manager salary in India is ₹ 22.5 Lakhs for experience between 1 years to 7 years. Digital Marketing Manager salary at Google India ranges between ₹ 4.0 Lakhs to ₹ 51.0 Lakhs.

What is the highest paid freelancing job? ›

15 of the highest-paying freelance jobs
  • Photographer.
  • Data analyst.
  • Business consultant.
  • Programmer.
  • Videographer.
  • Accountant.
  • Virtual assistant.
  • Public relations manager.

Which freelancers earn the most in India? ›

List Of Highest Paying Freelance Jobs
  • Content Writing. Content writing is one of the most popular freelancing jobs in India. ...
  • Digital Marketing. Digital marketing is one of the highest-paying freelance jobs in India. ...
  • Web Development. ...
  • Graphic Design. ...
  • Blockchain Development.
28 Jul 2022

Is freelancing profitable in India? ›

The freelancing economy is increasing at a high rate in the country. Many high-paying freelancing jobs exist in India that freelancers can take up to earn extra cash with their regular jobs. With the prevalence of social media platforms, freelancers can now easily find the best freelance jobs matching their skills.

Is digital marketing a good career as a freelancer? ›

The answer is a big YES! Freelancing in digital marketing is an amazing career opportunity for an individual who has an interest in the field of digital marketing and for those who want to make their career in the field of digital marketing.

How do freelance digital marketers get clients? ›

These are the steps to follow to become a digital marketing freelancer.
  1. Build the necessary skills.
  2. Build your personal website.
  3. Start a digital marketing blog.
  4. Build your personal brand.
  5. Make connections with other freelancers.
  6. Choose your specialty.
  7. Learn how to create a services proposal.
  8. Set your prices.
26 Mar 2022

How much can freelance digital marketers make? ›

The average freelance digital marketer earns $21 per hour.

It can be used to reach a wide range of potential customers through a variety of channels, including email, social media, search engines, and websites. The average freelance digital marketer earns $21 per hour.

Is digital marketing a safe career? ›

Is Digital Marketing a good career? Digital marketing is a well-paid job. At the executive level, the average salary of a digital marketer lies between INR 2,50,000 and 5,00,000. The salary grows with experience and can reach up to INR 8,00,000 to 10,00,000.

Which field is best in digital marketing? ›

Top 10 Highest Paying Digital Marketing Jobs in India [A Complete Report]
  • Digital Media Managers. In-demand Digital Marketing Skills.
  • Pay-Per-Click Managers.
  • SEM/SEO Specialists.
  • Content Strategists.
  • E-commerce Specialist.
  • Brand Marketing Expert.
  • Social Media Marketers.
  • Digital Project Managers.
1 Sept 2022

How do I know if digital marketing is for me? ›

Here are ten signs you were born to be in digital marketing:
  1. You Know Communication Skills Rule All. ...
  2. You Can Change Your Voice. ...
  3. You Have an Insatiable Hunger for Knowledge. ...
  4. You Thrive in an Ever-Evolving Environment. ...
  5. You Can Hack It On Your Own… ...
  6. You Can Cede the Spotlight, or Step Into it With Poise. ...
  7. You Embrace Data.
12 Nov 2016

Is SEO a high paying job? ›

The highest salary for SEO jobs in India with 5-10 years of experience is 15-30 lakh per annum or more.

Is digital marketing tough? ›

Most industry experts agree that foundational digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to effective use in digital marketing campaigns.

Which country pays highest for digital marketing? ›

Taking all this into account, we have compiled the top 10 countries where digital marketing jobs are highly paid.
...
4: Which are the top 10 countries with the highest digital marketing salaries?
CountryAverage Salary
Germany€52,930
Norway€49,101
Sweden€47,567
7 more rows
26 Jul 2022

Is digital marketing a 9 to 5 job? ›

It's likely your work week will be the standard Monday through Friday, 9 to 5. However, due to the nature of digital marketing, you may work for a company in a different time zone or with a unique work schedule.

Can a digital marketer work from home? ›

Arguably the biggest advantage to a career in digital marketing is the ability to work from home. Most digital marketing tasks can be completed online so many companies and agencies choose to let their employees work from home. Some of the more popular work from home digital marketing positions are: SEO specialist.

What does a digital marketer do all day? ›

Digital marketing managers are often responsible for creating campaign content daily. This process involves writing, editing, and producing original content that clearly conveys a message to the target audience. Digital marketers write content for social media, email, podcast episodes, and ads.

Does SEO require coding? ›

The short answer is: no, SEO typically doesn't require much (or any) hands-on coding. You can absolutely do a fine job of SEO without touching code. But the longer answer is that yes, a good sense of how programming works, or even an ability to do a bit of coding yourself, is always a useful skill to have.

How much do SEO freelancers make in India? ›

Average Freelancer.com SEO Analyst salary in India is ₹ 2.7 Lakhs for experience between 1 years to 6 years. SEO Analyst salary at Freelancer.com India ranges between ₹ 2.0 Lakhs to ₹ 3.6 Lakhs. India.

Is SEO good career in India? ›

After learning SEO properly, you can get a job in an SEO or Digital marketing company. Nothing beats when it comes to working in a practical world. The best way to keep learning is to work in a company for a few months or years. Also, you can earn handsome money as an SEO expert in a corporate company.

Is there a future in digital marketing? ›

The future generation will grow up in this digital era, accustomed to doing everything online. In order to be able to cater to these future customers, organizations and businesses need to make digital marketing efforts today.

Which job has highest salary in India? ›

  1. Medical Professionals (Doctors and Surgeons) Healthcare offers one of the highest salary jobs in India. ...
  2. Data Scientist. ...
  3. Machine Learning Experts. ...
  4. Blockchain Developer. ...
  5. Full Stack Software Developer. ...
  6. Product Management. ...
  7. Management Consultant. ...
  8. Investment Banker.
14 Oct 2022

Does digital marketing require coding? ›

While programming languages skill is a value addition, a digital marketing professional does not need to know coding/programming languages.

Which skill is highly paid as freelancer? ›

Programming & Software Development

Programming jobs, especially software and mobile app development, pay the highest for freelancers. Only because it's a skill that's quite difficult to master and there aren't many good coders out there. So, the demand for good coders is pretty high.

Which skill is best for freelancing 2022? ›

The most in-demand freelance skills for 2022:
  • Web Designing. With rising e-commerce, small or large businesses want an online presence and a website, which makes this skill so much in demand. ...
  • Food Blogger. ...
  • Copy Writing. ...
  • SEO Expert. ...
  • Accounting & Bookkeeping. ...
  • Graphic Designing. ...
  • Video Creation & Animation. ...
  • Digital Marketing.
4 Aug 2022

How many hours do freelancers work? ›

Freelancers also work long hours – 40+ hour working week. For freelancers, time is money. The cliché of lounging around in your pajamas while only doing a couple of hours of work a day couldn't be farther from the truth.

Can a freelancer Be A Millionaire? ›

You pick your own hours, you are your own boss, and you get to choose the type of work that you do each day. Plus, if you find a good niche, you can make large amounts of money in short amounts of time. That means it's possible to become a millionaire, says Sumit Ojha in an interview.

Which field is best in freelancing? ›

The 10 best and highest paying freelance jobs 2022
  • Web designer or web developer. Every business needs a website, and good web designers are in high demand. ...
  • Graphic designer. ...
  • Teacher. ...
  • Virtual assistant. ...
  • Freelance writer. ...
  • Editor. ...
  • Accountant/financial consultant. ...
  • Social media specialist.

Which field is better for freelancing? ›

Accounting is one of the best-paying freelance jobs. Accountants maintain money records and record monetary transactions. Handling ledger accounts, getting ready balance sheets and P&L statements and making money reports square measure some everyday duties.

Is freelancing the future in India? ›

According to reports, India's freelance community is projected to grow to $20-30 billion by 2025. It is also forecasted that the online freelance marketplace could add $2.7 trillion to the global GDP by 2025.

How big is the freelance market in India? ›

Freelance Industry Benefits as per Statistics

There are 15 million freelancers in India, and the market is growing exponentially. 50% of individuals born in 1995 and later (Gen Z) are in the freelance industry.

How do I become a freelance digital marketer with no experience? ›

How to become a digital marketing freelancer
  1. Decide on a specialty.
  2. Obtain the right training. The next step is to develop your marketing skills. ...
  3. Gain relevant experience. ...
  4. Build your website. ...
  5. Create a marketing blog. ...
  6. Determine your pricing. ...
  7. Register your business. ...
  8. Market your services.

How do I start working as a freelancer in digital marketing? ›

Getting Started with Freelance Digital Marketing
  1. Step 1: Manage your Expectations. ...
  2. Step 2: Identify your Talents and Skill Sets. ...
  3. Step 3: Find a Niche. ...
  4. Step 4: Develop a Personal Brand. ...
  5. Step 5: Look for Clients. ...
  6. Step 6: Figure Out How Much to Charge. ...
  7. Step 7: Keep Learning.

What is the difference between digital marketing and freelancing? ›

Flexibility

Freelancers tend to be much more flexible than digital marketing agencies. A digital marketing agency will often be working for multiple clients at once. As such, the agency will need to plan out multiple project timetables so that they can use their team members as efficiently as possible.

What is the scope of digital marketing for a freelancer? ›

The scope of freelance digital marketing is broad and digital marketers wear many hats. You can either choose to become a full-service digital marketer (with considerable knowledge and experience in all marketing realms) or pick specific domains like SEO, PPC or social media.

How can I start digital marketing at home? ›

10 Steps to Start a Successful Digital Marketing Career
  1. Get to know the basics of digital marketing.
  2. Start your own website.
  3. Become an SEO Expert.
  4. Get a Google Ads Certification.
  5. Master Facebook Ads Advertising.
  6. Become an expert in Google Analytics.
  7. Get a digital marketing job as a freelancer.
  8. Get a real internship.

Can you become a digital marketer without a degree? ›

Four-Year Degrees Aren't Required For Entrepreneurs

Breaking into the digital marketing industry as an entrepreneur wouldn't require a college degree. Instead, self-taught digital marketing training, mentorship, or other online digital marketing programs could be enough to build your own business.

How much Indian digital marketers earn? ›

The average salary of a Digital Marketing Manager (entry-level) is ₹5,48,755 per annum in India. Whereas, a Senior Digital marketing manager's salary ranges between ₹7,09,800- ₹10 lakhs, who has over 5-9 years of experience in India.

How much should I charge as a freelance marketer? ›

Most freelance marketers charge anywhere from $50 to $200 per hour, depending on their skills and experience. Other factors that may influence how much a freelance marketer makes include: Their reputation with other businesses they've worked with in the past. What country they live and work in.

How much does a digital marketer charge per hour? ›

$15–$45/hr.

Which job has highest salary in India? ›

  1. Medical Professionals (Doctors and Surgeons) Healthcare offers one of the highest salary jobs in India. ...
  2. Data Scientist. ...
  3. Machine Learning Experts. ...
  4. Blockchain Developer. ...
  5. Full Stack Software Developer. ...
  6. Product Management. ...
  7. Management Consultant. ...
  8. Investment Banker.
14 Oct 2022

How much can an affiliate marketer earn in India? ›

Affiliate Marketing salary in India ranges between ₹ 0.1 Lakhs to ₹ 6.6 Lakhs with an average annual salary of ₹ 3.0 Lakhs. Salary estimates are based on 26 salaries received from Affiliate Marketings.

How much does a digital marketer earn in Bangalore? ›

Digital Marketer salary in Bengaluru/Bangalore ranges between ₹ 1.2 Lakhs to ₹ 12.8 Lakhs with an average annual salary of ₹ 3.7 Lakhs.

How much do digital marketers make a month? ›

How much does a Digital Marketer make? As of Oct 16, 2022, the average annual pay for a Digital Marketer in the United States is $58,498 a year. Just in case you need a simple salary calculator, that works out to be approximately $28.12 an hour. This is the equivalent of $1,124/week or $4,874/month.

What are the top 5 most stressful jobs? ›

The 25 most stressful jobs:
  • Sales Manager.
  • Anesthesiologist.
  • Construction Manager.
  • Patrol Officer.
  • IT Manager.
  • Physician.
  • Lawyer.
  • Financial Manager.
21 Mar 2022

Which IT field has highest salary? ›

Let's Check on the Top 15 Best Paying IT Jobs in Technology for 2023.
  • Cloud Architect - $107,000.
  • DevOps Engineer - $140,000.
  • Blockchain Engineer - $150,000.
  • Software Architect - $114,000.
  • Big Data Engineer - $140,000.
  • Internet of Things (IoT) Solutions Architect - $130,000.
  • Data Scientist - $150,000.
11 Oct 2022

What jobs will be in demand in 2025 in India? ›

Best Future Careers Options In India
  • Data Scientist. Due to the increasing amount of data that organizations collect, the field of data science is becoming more popular. ...
  • Data Analyst. ...
  • Blockchain Developer. ...
  • Digital Marketer. ...
  • Cloud Computing Professional. ...
  • AI and ML Engineer. ...
  • MBA Manager. ...
  • Software Developer.
20 May 2022

Who is the richest affiliate marketer in India? ›

Top 5 Affiliate Marketing Experts in India
  • Surjeet Thakur. Surjeet Thakur is a serial entrepreneur, PPC Expert (Adwords), Growth Hacker, Digital Marketer, UX (Product User Experience) & CRO (Conversion Rate Optimization) Expert. ...
  • Harsh Agarwal. ...
  • Pradeep Chopra. ...
  • Amit Agarwal. ...
  • Kunal Choudhary.

How much does Amazon pay for affiliate marketing in India? ›

The Amazon Affiliate Commission differs depending on the product category. Currently, Amazon provides a high commission of up to 9% for the product categories Kitchen Appliances, Kitchen & Housewares, Furniture, Outdoors, DIY & Tools and a low commission that is 0.2% for the products categories Gold & Silver Coins.

Is affiliate marketing legal in India? ›

Yes, affiliate marketing is legal as long as the affiliate discloses their relationship with the merchant and informs their audience that they are receiving a commission of sales.

How many hours do digital marketers work? ›

Most digital marketers work full-time, which means they typically work 8 hours per day and 40 hours per week. However, because digital marketing is such a fast-paced and ever-changing field, many digital marketers also work overtime, which can mean working 10 or more hours per day and 50 or more hours per week.

How much can a fresher earn in digital marketing? ›

A fresher can realistically expect to earn Rs. 2.5 to 5 lakhs per year in digital marketing. However, this may vary depending on the company, location, and other factors.

Is there a future in digital marketing? ›

The future generation will grow up in this digital era, accustomed to doing everything online. In order to be able to cater to these future customers, organizations and businesses need to make digital marketing efforts today.

Is digital marketing difficult? ›

Most industry experts agree that foundational digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to effective use in digital marketing campaigns.

Which area of digital marketing pays the most? ›

Top 10 Highest Paying Digital Marketing Jobs in India [A Complete Report]
  • SEM/SEO Specialists.
  • Content Strategists.
  • E-commerce Specialist.
  • Brand Marketing Expert.
  • Social Media Marketers.
  • Digital Project Managers.
  • Marketing Analysts.
  • Visual Designers.
1 Sept 2022

Can you make six figures as a digital marketer? ›

One question hear often from my students is about money. “How much money can I make with my newly minted digital marketing skills?” While the amount varies based on skill level, I commonly tell them that they can make 6-figures as marketing consultants. That's $100,000 US or more.

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