NETWORK MARKETING: Definition & How Does It Works (2023)

Table of ContentsHide
  1. What is network marketing
  2. Overview
  3. Types of Network Marketing
    1. #1. Single-Tier Network Marketing
    2. #2. Two-Tier Network Marketing
    3. #3. Multi-Level Marketing
  4. The Advantages and Disadvantages of Network Marketing
  5. How does Network Marketing work?
    1. #1. Training
    2. #2. Sales
  6. Network marketing example
    1. #1. Tupperware
    2. #2. Avon
    3. #3. Herbalife
    4. #4. Amway
  7. What does it take to succeed in this industry?
    1. #1. Choose wisely
    2. #2. Practice what they teach
    3. #3. Evaluate the higher-ups
    4. #4. Take the lead with your downline
    5. #5. Make use of the internet
    6. #6. Take care of business
  8. Will I Make Money by Joining a Network Marketing Program?
  9. FAQ
  10. Is network marketing a pyramid scheme?
  11. Is network marketing a good career?
  12. Why is network marketing bad?
    1. Related Airticles

You probably have a mental image of what is network marketing (also known as direct sales or multilevel marketing) is all about: housewives buying and selling Tupperware while gossiping and eating finger sandwiches, or a high-pressure salesperson trying to persuade you that you can easily become a millionaire if only you and your friends and their friends and so on would buy an item. The reality of the network marketing example is nothing like either of these images. It’s neither a pastime nor a get-rich scheme; rather, it’s an opportunity for you to make money while working part-time or full-time.

What is network marketing

Network marketing is a business model that relies on independent representatives selling to other people, often from their homes. You may need to build a network of business partners or salespeople to help you generate leads and close sales if you start a network marketing business.

Although there are many legitimate network marketing companies, some have been labelled as pyramid schemes. The latter may place a greater emphasis on the recruitment of salespeople who may be required to pay for expensive starter kits upfront.


Multilevel marketing (MLM), cellular marketing, affiliate marketing, consumer-direct marketing, referral marketing, and home-based business franchising are all terms used to describe network marketing.

Network marketing companies frequently construct layers of salespeople, in which salespeople are to recruit their own networks of salespeople. The persons who start a new tier (or “upline”) get commission on their own sales as well as the sales of the people in the tier they started (the “downline”). With time, a new tier may emerge, providing additional commission to the top tier as well as the middle tier. Thus, the earnings of salespeople depend on recruitment as well as product sales. Those who got in early and are in a top tier make the most.

Types of Network Marketing

#1. Single-Tier Network Marketing

You join a company’s affiliate program to sell its products or services through single-tier network marketing. You don’t need to recruit other distributors, and direct sales are your only source of income. Avon, a well-known cosmetics brand, employs single-tier networking marketing.

Some internet affiliate schemes pay you for driving traffic to the affiliate’s website. Single-tier networking also includes pay-per-click (PPC) and pay-per-lead (PPL) affiliate schemes.

#2. Two-Tier Network Marketing

Two-tier network marketing, unlike single-tier network marketing, requires some recruiting, but your pay isn’t entirely dependent on it. You get compensated for direct sales (or traffic driven to a website) as well as direct sales or recommended traffic generated by affiliates or distributors you hire to work for you. Ken Envoy’s Site Sell is an example of a two-tier scheme.

#3. Multi-Level Marketing

Multi-Level Marketing (MLM) is a two- or more-tiered distribution-based marketing network example. Marketing-driven networks and name-driven networks are two further sorts of network marketing tactics. There may be incentives for recruiting in some MLM programs because you can make money five or more tiers deep. LuLaRoe, Magnetic Sponsoring, and Amway are examples of MLM companies.

(Video) What is Network Marketing and How Does it Work

The Advantages and Disadvantages of Network Marketing

There is a stigma linked to networking marketing businesses, particularly those with numerous levels, which can be described as pyramid schemes that is, salespeople in the top tier can make large sums of money on commissions from the tiers below them. People in the lower ranks will make significantly less money. The business makes money by offering high-priced beginning packages to new hires.

The allure of network marketing example is that it allows someone with a lot of energy and good sales abilities to build a profitable business with a small initial expenditure.

According to the Federal Trade Commission (FCC), single-tier network marketing operations are more trustworthy than multi-tier schemes, in which people are based on the number of distributors they recruit.

Avon Products, Mary Kay, and Excel Communications are among well-known single-tier network marketing companies.

How does Network Marketing work?

Multi-Level Marketing (MLM), cellular marketing,affiliate marketing, consumer-direct marketing, referral marketing, and home business franchising are all terms to describe network marketing.

Network marketing companies frequently construct layers of salespeople, in which salespeople are incentivized to recruit their own networks of salespeople.

  • The persons who start a new tier (or “upline”) get commission on their own sales as well as the sales of the individuals in the tier they start (the “downline”).
  • With time, a new tier may emerge, providing additional commission to the top tier as well as the intermediate tier.
  • The earning of a member of network marketing depends on the sale of the product as well as on the recruiting.

Any person joining the network marketing team goes through two processes: the first one is training and the other one is sales.

#1. Training

After joining, the first step is to become a distributor for the company, which means you will be the one selling the products from now on.

Because the job comprises selling and recruiting distributors, the company you’re joining or your sponsor will provide you with extensive product and sales training.

The Firm provides you with product information as well as promotional things such as advertising brochures and Marcom tools to help you start with the company.

(Video) Network Marketing Definition

You’ll learn about the complexities of your company’s product line, the quality and safety regulations that they meet, how they compare to the competition, what types of customer questions to expect, and answers to frequently asked questions, among other things.

Most firms provide sales training in addition to recruiting new employees; in most cases, a brief workshop is for this purpose.

#2. Sales

When the Company has taught you selling, product knowledge, and provided you with the appropriate tools and resources, as well as a startup package, you are ready to begin working. Your sponsor will be present during your training and will help you get started with the business.

Prospecting or creating a list of prospects, qualifying them, setting up an appointment with them, meeting them and presenting the MLM business proposal, answering questions and assisting them in making a decision to join the network, and following up with them on a regular basis for a positive decision will now be part of your sales process.

Signing up as distributors, receiving product training, selling, and providing them with tools, marketing materials, and a starter kit is all part of the process, as is encouraging and working with them to help them develop their network.

In addition to employing and building your distributor network, you’ll attempt to increase retail sales. Your family, friends, neighbours, and the local community, as well as your coworkers, your firm, and other firms with which you have known contacts, should all be included in your list of retail sales prospects. This is how a straightforward Network Marketing business plan works.

Network marketing example

Let’s consider some of the network marketing examples

#1. Tupperware

It is one of the world’s most well-known multi-level marketing companies. The company, which was founded in 1938 in the United States, has become synonymous with its whole product category plastic food storage containers. To a degree only rivalled by companies that use traditional distribution techniques such as Scotch tape or Hoover vacuum cleaners. Approximately 40 Tupperware parties are every minute around the world.

#2. Avon

This a huge network marketing example for cosmetics corporations with millions of sales agents and projected revenue of $3.63 billion in 2020. It is one of the largest multi-level marketing companies in the globe. In early 2020, Natura & Co, a cosmetics firm that also owns The Body Shop, purchased Avon Products, Inc.

#3. Herbalife

It’s a dietary supplement-selling multi-level marketing company. It began in California in 1980 and now has millions of independent distributors around the world.

(Video) Network Marketing Definition for Beginners in Simple Words

#4. Amway

Amway is the world’s largest network marketing company, with an estimated revenue of $8.5 billion in 2020. This network marketing example company has grown to over 3 million distributors selling health, beauty, and home care goods in over 100 countries since its establishment in Michigan in 1959.

What does it take to succeed in this industry?

#1. Choose wisely

When it comes to choosing an opportunity, there are six crucial factors to consider. The first is consistency. What is the company’s age? Number two is high-quality goods or services that customers will want and need more of.

The third consideration is the pay plan: how equitable, fair, and generous is the overall distribution? This is critical since the pay plan determines how you will be compensated or not compensated. There are only two questions to ask [in this regard]: How much of each dollar of sales is returned to the distributors each month, and how equitable is the distribution of these pennies between old and new members?

The company’s and management’s integrity is ranked fourth. As much as possible, [examine] the CEO’s experience, [their] history, and [their] experience in the network marketing sector. Have they had any success in other businesses in the industry? Do they have a solid track record?

The fifth factor is momentum and timing. Examine the company’s current state, what’s going on with it, and whether it’s expanding.

Support, training, and business systems are the sixth and last items on the list. You may have chosen a terrific firm with excellent management, goods that make a difference. A compensation plan that is uniquely fair and generous, as well as momentum and stable. But none of it will matter unless you have a system in place that works. Most businesses will employ a transferable training approach, which is where mentorship comes in.

#2. Practice what they teach

You must be willing to listen to and learn from mentors in order to succeed. Because of the way this industry is structured, it’s in the [MLM veterans in your company’s] best interests to see you succeed, therefore they’re willing to teach you the system. Whatever [your mentor] did to achieve success can be replicated, but you must be willing to listen, learn, and follow those systems.

#3. Evaluate the higher-ups

It’s known by a variety of names, but the most common is “upline,” which refers to those who are above you. How helpful are they? Do they address you by name? Do they assist you in developing a strategy? Or do they care as much about your success as they do about their own? You should be able to connect with [your upline] and be able to call them at any moment and say, “I need some assistance.” The level of support you receive from those in positions of authority in the firm is critical.

#4. Take the lead with your downline

In the network marketing example sector, there’s a name for people who are brought in and then the person who brought them in is so busy bringing in other people that they don’t have time to teach and train [the new person]. You should expect to spend at least 30 days assisting a newcomer to the profession, training, supporting, and holding their hand until they feel confident enough to branch out on their own.

You must question yourself if you are willing to go through with it. Are you capable of doing so? This is all about cultivating long-term relationships here. It’s not only about bringing individuals into the company and then moving on. It’s about collaborating with these individuals and assisting them in the development of relationships.

(Video) What Is Internet Marketing And How Does It Work? Internet Marketing Definition Solution

#5. Make use of the internet

People are relying heavily on [the internet] as a marketing tool. [You may set up autoresponders on your site] so that when you acquire leads, the autoresponder can follow up with them. Follow-up is one of the most important aspects of our business. Many people will receive a call from someone who wants, or they may call the person and express their interest, but they will not follow up. The internet’s automation has allowed for a far more consistent way of follow-up.

The sole disadvantage of the internet is that it is by spammers. If there’s one thing I’d advise against when using the internet as a marketing tool, it’s spamming. Because it can damage not only your reputation but also the reputation of the firm you’re working with.

#6. Take care of business

This is a company, and you should hire an accountant just like you would if you were running a franchise or a shop. Tax-wise, you have all of the same write-offs as if you were running a [full-time] business, so [do your research] before you get engaged before you start generating money from it. What impact will this have on your tax situation? What kind of write-offs do you have?

It’s critical to assemble a [support] group around you. I’d recommend looking for network marketing lawyers who are well-versed in all the regulations and how they affect [your business.] Accountants that specialize in dealing with home-based firms, particularly in the direct-selling industry, are also available.

Will I Make Money by Joining a Network Marketing Program?

It’s not impossible, but it’s not likely. Some people are very successful at network marketing, owing to their capacity to recruit more people into the network. Selling products and commissions from sales earned by team members downline are the two main revenue streams. The more people you have in your downline, the more money you’ll make – the bigger the team you can build, the more money you’ll make.

The majority of people who join reputable network marketing programs earn very little or none at all. It’s possible that people will lose money. Some people may become involved in an unlawful pyramid scheme without realizing it, and they may lose everything they have invested. Before jumping in, do some research and ask around.


Is network marketing a pyramid scheme?

Pyramid selling is a scheme that operatessimilar to Network Marketingin the form of recruiting people to join the network.

Is network marketing a good career?

Most of the network marketing companies working on the same concept which is consumer satisfaction. So we can say thatthe future of network marketing is very good in Indiaand this sector will give lots of jobs opportunity. You can join any best direct marketing companies in India to start extra income

(Video) Network Marketing Definition

Why is network marketing bad?

Because most of the companies will have some products to cover their money schemes because there’reno lawsthat declare this kind of operations illegal because MLM promoters manage to get some high profile persons on board to show their credibility all goes well during the early years.

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What is network marketing and how does it work? ›

What Is Network Marketing? Network marketing is a business model that depends on person-to-person sales by independent representatives, often working from home. A network marketing business may require you to build a network of business partners or salespeople to assist with lead generation and closing sales.

What is the purpose of network marketing? ›

Network marketing is a method of marketing that relies on individuals harnessing their personal networks to grow a business or sell a product. These networks are used to generate leads and recruit customers or partners, usually implementing a training and mentorship process for new recruits.

Is network marketing Easy? ›

However, though network marketing is popular, it is not so easy in real life. Many people report low MLM success rates. To succeed in it, you have to be both driven and strategic.

Why is it called network marketing? ›

Unlike traditional sales channels, multilevel marketing programs involve the use of networks for sales and to recruit new participants. As such, they're often referred to as network marketing.

What is network best answer? ›

Q #1) What is a Network? Answer: Network is defined as a set of devices connected to each other using a physical transmission medium. For Example, A computer network is a group of computers connected with each other to communicate and share information and resources like hardware, data, and software.

What are the skills of network marketing? ›

The most important skills for network marketers to build
  • Skill: Leadership. ...
  • Skill: Listening. ...
  • Skill: Relationship building. ...
  • Skill: Team building. ...
  • Skill: Sales.
11 Apr 2022

What are 3 keys to good networking? ›

Top Tips for Effective Networking
  • Put time into your existing work and social relationships. The best way to build a network is to start by putting time into your existing relationships, both at work and beyond. ...
  • Follow up new contacts straight away.

What are the 4 types of marketing channels? ›

Broadly, the four main types of marketing channels are paid, free, digital, and traditional channels.

What is network marketing full form? ›

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants ...

Which is best for network marketing? ›

Following is the list of top 10 MLM or network marketing or direct selling companies in India in 2021: Amway India. Forever Living. Mi Lifestyle Marketing Global Private Limited.

How does network marketing help people? ›

Network marketing allows for custom communication of the products & services to customers which means MLM can rely less on ads. Network marketing companies don't use a distribution channel and instead rely on independent participants to sell their products.

Why should I join network marketing? ›

There are zero payroll, tax and workers compensation worries like you would usually have in a traditional business that are all cost associated with employees. You don't have to worry about managing anyone else and making sure they get the work done. The only person you have to focus on is yourself.

How many types of network marketing are there? ›

Network marketing is divided into three categories: single-tier, two-tier, and multi-level.

How can I learn network marketing? ›

How to Learn Network Marketing: Step-by-Step
  1. Find the right company to work with. This is crucial. ...
  2. Research business owners. Along with researching the company itself, before committing to anything, look up the company's CEO. ...
  3. Research the products you will sell. ...
  4. Create a personal business plan. ...
  5. Get leads.
11 Nov 2020

Who started network marketing? ›

Network Marketing was a business strategy that developed in the late 1800s by David McConnel, founder of the first ever marketing company; "California Perfume Company" which we all know today as "Avon", the network marketing giant after Amway.

Is network marketing a real job? ›

Because network marketing can be a highly competitive career field, every advantage you can find can benefit your career development. To help increase your skills and qualifications, consider these tips: Find your passion. Enjoying what you're doing when selling products can make you happier and increase your sales.

Why network marketing is the future? ›

Network marketing offers flexibility. A traditional job simply does not offer the freedom and flexibility that you can have when you have your own network marketing business. You can work from virtually anywhere you have a computer and a phone.

What is network in easy answer? ›

A network consists of two or more computers that are linked in order to share resources (such as printers and CDs), exchange files, or allow electronic communications. The computers on a network may be linked through cables, telephone lines, radio waves, satellites, or infrared light beams.

What is network easy words? ›

A network is a group of two or more computers or other electronic devices that are interconnected for the purpose of exchanging data and sharing resources.

What are the top 5 tips for networking? ›

Here are five critical networking tips to help you make the most of any social gathering:
  • Know Exactly What You Want. ...
  • Keep Your Eye On The Ball. ...
  • Introduce Your Connections to Each Other. ...
  • Be Conscious of Your Body Language at All Times. ...
  • Don't Judge A Person by Their Appearance.
6 Feb 2022

What are the 5 skills for marketing? ›

What Skills Do You Need for Marketing?
  • Communication. ...
  • Creativity and Problem-Solving. ...
  • Attention to Detail. ...
  • Interpersonal Skills. ...
  • Leadership. ...
  • Adaptability. ...
  • Writing. ...
  • Data Analysis & Analytics.

How much success is network marketing? ›

MLM Success and Dropout Rates

A minimum of 50% of MLM representatives drop out in the first year. A minimum of 90% of representatives leave within five years. By year 10, only those at or near the top have not dropped out—which means at least 95% of representatives have dropped out.

Who is the most successful person in network marketing? ›

Filter By:
1Omar SalazarXIFRA
2Ivan & Monika TapiaIM Mastery Academy
3Sergio PenunuriXIFRA
4Jenna ZwagilMyDailyChoice
21 more rows

How many people are successful in network marketing? ›

99% of MLM participants lose money

According to research at the FTC, a whopping 99% of recruited sellers lose money in an MLM venture. That means just 1% actually turn a profit. That is generally just those at the very top of a recruitment structure.

What are the 7 practical steps for networking? ›

Here's 7 Steps to Networking Effectively:
  • Networking is about contact. It's eye contact, face-to-face contact, phone contact, e-mail contact. ...
  • Be the one to initiate. Keep your eyes and ears open to prospects. ...
  • Be bold. ...
  • Anticipate discomfort. ...
  • Expect acceptance. ...
  • Pass it on. ...
  • Always respond.
12 Sept 2017

What are the 3 basic types of network? ›

Types of area networks - LAN, MAN and WAN - GeeksforGeeks.

What are 3 examples of networking? ›

Let us give some remarkable examples of networks and briefly explain why they deserve attention:
  • The World Wide Web. ...
  • The Internet. ...
  • Powerline and airline networks. ...
  • Citation networks. ...
  • Language networks. ...
  • Food webs. ...
  • Economic networks. ...
  • Metabolic and protein networks.

What are the 7 channels of communication? ›

7 primary channels of communication in the workplace
  • In person. In-person conversations are one of the most effective channels of communication in the workplace. ...
  • Documents. ...
  • Emails. ...
  • Instant messaging platforms. ...
  • Videoconference. ...
  • Phone calls. ...
  • Social media.

What are the 5 communication channels? ›

When thinking about effective communication, five channels or forms are available. They are: listening, writing, speaking, visuals, and mathematics. Engineers and other technical professionals need knowledge and skills in all five areas to be complete communicators.

What are the methods of networking? ›

8 networking techniques for meeting people face-to-face.
  • Open the conversation with situational relevance. ...
  • Initiate the handshake. ...
  • Have your elevator pitch ready. ...
  • Reflect their body language. ...
  • Act as if you already know them. ...
  • Ask questions that are memorable. ...
  • Mingle. ...
  • Always close the conversation by getting their contact info.

What makes a good network? ›

The faster you and your networking partner learn what you need to know about each other, the faster you'll establish a valuable relationship. A good networker has two ears and one mouth and should use them both proportionately. Listen to people's needs and concerns and find opportunities to help them.

What are the 4 stages in networking? ›

7.1 The Four Stages of Networking
  • Research.
  • The approach.
  • The follow-up.
  • The request.

How do I introduce my network marketing business? ›

How to Invite Prospects in your Network Marketing Business
  1. Maintain a short invitation to prospects. Most of the people talk too much during their first meet. ...
  2. Don't focus always on your outcome. ...
  3. Make use of Facebook Messenger for inviting prospects. ...
  4. Cooperate with Coach or trainer.
1 Jul 2019

Why is network marketing better than a job? ›

The reality is that you need to control your income streams as much as possible, and that is one freedom you give up for a weekly paycheck when you get a job. People in network marketing never have to worry about that – their income is solely based on how well they perform as well as the people they recruit under them.

How can I grow faster in network marketing? ›

15 Powerful Network Marketing Recruiting Tips
  1. Develop A Recruiting Mindset.
  2. Make Friends.
  3. Develop Positive Daily Habits.
  4. Tell Good Stories.
  5. Sponsor Your Recruits.
  6. Don't Force Your Biz on Family and Friends.
  7. Listen And Be a Master at Asking Questions.
  8. Avoid Putting Too Much Pressure On Each Individual Prospect.

Which country is top in network marketing? ›

Top 10 countries based on leading market shares given by the source.
Leading direct selling markets worldwide in 2021 (in billion U.S. dollars)
CountryValue of retail sales in billion U.S. dollars
United States42.67
6 more rows
22 Jul 2022

Can I become rich by network marketing? ›

The good things about network marketing:

There is no income cap. If you get really good at selling you will earn more money. You'll be your own boss without worrying about hiring and firing because there will be no employees.

Why is network marketing smart? ›

It allows us to leverage the integrity of a big brands, and leverage the time, talent and resources of large corporations, often times for less than $1,000. It's simple (it doesn't require a college degree, overhead, employees, or a brick and mortar shop.) It's scalable. Bottom line–it's smart.

How do I become a network marketer? ›

Network Marketing Success Tips
  1. Recall All About the Topic.
  2. Choosing the Right Company.
  3. Find and Contact Potential Clients.
  4. Develop Leaders and Give Them the Tools for Success.
  5. Network With Other Marketers.
  6. Keep Your Focus on the Task at Hand.
  7. Create a Marketing Strategy That Works.
  8. Utilise the Social Media Tools Available.
21 Mar 2022

Who is the No 1 network marketing? ›

1. Amway India. Amway India is one of the most popular network marketing companies in India. It is also one of the oldest network marketing companies functioning in India.

What is the fastest way to succeed in network marketing? ›

Improve Your Chances of Success
  1. Brush Up on the Realities of MLMs.
  2. Find a Product You Love.
  3. Be Genuine and Ethical.
  4. Don't Barrage Your Friends and Family.
  5. Identify Your Target Market.
  6. Share Your Product Everyday.
  7. Sponsor, Don't Recruit.
  8. Set a Goal.
15 May 2020

What are the benefits of network marketing? ›

Benefits of Network Marketing
  • TIME FREEDOM. “ ...
20 Mar 2022

What are the rules of network marketing? ›

Here are 5 ways to make sure that it doesn't happen.
  • (Always) Tell the Truth. Most companies in this industry look to bring incredible products to the market. ...
  • (Always) Be Transparent. ...
  • (Always) Be Committed. ...
  • (Always) Pay Attention. ...
  • (Always) Understand the 5% Mountain.
30 Jul 2016

Is network marketing the future? ›

As long as you make sure that you know about the goods and services the company offers and are sure that it is not a scam, MLM business will grow huge in the near future, especially since the demand for good quality products are increasing and people are craving more independence in their careers more than ever before.


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