Top 18 Digital Marketing Case Studies That Brought Amazing Results in 2022 - ColorWhistle (2022)

Reading effective digital marketing case studies is one of the best practices to gain inspiration from other businesses. It helps you learn more about how digital marketers actively reacted to get results for unique situations.

Case studies provide in-depth knowledge about the uncommon situations faced by digital marketers, steps they took to overcome, and the end-results obtained.

As you can learn more from the other marketer’s mistakes, going through case studies will never become vain. You can avoid mistakes in your digital marketing activities and also take similar approaches to the issues you are facing.

In this article, we have covered a wide range of case studies under different aspects of digital marketing, that includes content marketing, social media marketing, SEO, PPC, and much more.

Let’s take a look.

Best Digital Marketing Case Studies for You

Here, we have listed the best digital marketing case studies that reveal the works of expert digital marketers.

Content Marketing Case Studies

Here, we have curated the best content marketing case studies that really worked well and brought amazing results.

a. On-site Retargeting

iSpionage faced a problem in retargeting the readers from their referral blog website to their main website. To fix this, the site placed an on-site retargeting popup on their blog posts.

This made them increase their blog referral traffic by 58% and received up to 5.47% Click-Through-Rate (CTR). Moreover, 4,144+ popup impressions were generated, more than 227+ people were redirected to the main site. To learn more about the case study, click here.

Takeaway – By implementing an on-site retargeting technique, you can educate visitors about your services, create awareness regarding your offers, and drive traffic to your content.

b. Trending Topics

Lawrence of Morocco gained coverage from the Game of Thrones buzz by designing and promoting a map that listed all the filming locations found in the Game of Thrones series. Click here to learn more about the case study.

This brought over 11,300+ visits to the website and outlets in top-tier publications like Washington Post, Mashable, Business Insider, and many more.

Takeaway – By making the best use of trending topics that have gained a massive outreach across the world, you can easily achieve more traction for your brand.

(Video) Outsourcing Pricing Models | How Pricing Is Determined In Outsourcing Digital Services

c. Trifecta Content Marketing Strategy

College Raptor proved that it is possible to scale a startup from 0 organic traffic to 100,000 visitors per month within a year using the trifecta content marketing strategy. If you are curious to learn more about this case study, click here.

Takeaway – Content that falls under three categories that include evergreen, social viral, and link building will support you in dominating your SEO rankings. The number of backlinks and media outlets can be increased with the usage of public data and viral content.

d. User Acquisition Content

Fractl’s dating app Sapio leveraged user acquisition efforts that led to a 3,072% spike in weekly app installs in just 5 weeks. Click here, if you like to learn more about the case study.

Social Media Marketing Case Studies

Below, we have lined up the best social media marketing case studies.

a. Usage of #Hashtags

Vogue India launched a social awareness initiative regarding the empowerment of women. They created a two-and-a-half-minute video with 99 high-profile women and hashtag #MyChoice. It went viral on the internet that attracted 2M+ views in two days. Click here to learn more about the case study.

Takeaway – Effective usage of catchy hashtags on your social media posts with popular influencers can boost your social media awareness.

Also ReadPros and Cons of Outsourcing Digital Marketing

b. Social Media Walls

Tinkham Veale University Center has innovatively built social media walls with keyword-rich content and user-designated #hashtags. It encouraged a number of attendees from all over the world for participating in the events. If you like to learn more about the case study, click here.

Takeaway – Curating your conferences, workshops, etc with the venue details on powerful social media walls is a super promotional point for your events among the aspirants.

c. Social Media Campaigns

AstraZeneca has taken an initiative called #LVNGWith exclusively for connecting lung cancer attacked people with their loved ones. People were invited to leave their answers on Facebook and Instagram for this question – How will you spend your #GiftedDay? Click here to learn more about the case study.

#GiftedDay is such an amazing social media content series that earned half a million views in less than 24 hours, increased 500% of shares, doubled their number of followers and over 1,500+ people newly joined the LVNG With community and many more.

TakeawaySuccessful social media campaigns are helpful in creating awareness among the audience and connecting people from all over the globe.

SEO Case Studies

Here, we have consolidated the best SEO case studies that established a stunning presence on the relevant search results.

a. 6-Step SEO Process

UAV Coach was striving to gain traction in the competitive organic search results.

Robbie Richard’s 6-step SEO process supported the UAV Coach to outrank global brands like Mashable, climb to better rankings on Google, generate over 152,732+ visits, drive 11,065% of recurring organic traffic in 6 months, and get many other perks. Curious to learn more about the case study, then click here.

Takeaway – Upgrading existing content with SEO strategies will generate long-term exposure, build authority in your industry, capture quality leads, and eventually convert them into valuable customers.

Also ReadB2B Social Media Marketing Strategies

b. E-commerce Transactions

Search Logistics assisted a furniture-seller who had a website that was hit by Google penalty and lacked in keyword-optimization techniques. SearchLogistics redesigned the website, built the domain authority through link building, managed the site structure issues, and many more. Click here to learn about a detailed explanation of the case study.

Within 6 months, they were able to experience the positive impacts on the website like a 122.27% increase in organic traffic, a 336% in e-commerce transactions, a 369% in revenue, etc.

TakeawayRedesign your business website, create quality content, and build effective links to enhance your visibility on the results page for relevant search queries.

c. SEO Achievements at Affordable Budget

Exposure Ninja supported an accountancy firm that followed a basic online marketing approach. It helped in redesigning the website, researching relevant keywords, optimizing the blog content, etc. To read the detailed case study, click here.

These effective SEO practices resulted in a 293% increase in leads, a 156% in site visitors, and a 31% in requesting for consultation.

Takeaway – With smart SEO tactics, it is easy to make a mark in the SEO search results at a shoe-string budget.

Pay-Per-Click (PPC) Case Studies

Below, we have broken down the best Pay-Per-Click (PPC) case studies that worked effectively.

a. Adwords’ Quality Score

A large number of well-established firms and ad creative regulations have reduced the quality score of InterTrader in AdWords. It negatively affected the average ad positions, impressions on search results, and Cost-Per-Click.

Seperia supported InterTrader in maintaining Adwords’ quality score. This resulted in improving the CTR by 0.81%, average position by 6.1%, and quality score average by 3.3%. Click here to learn more about this case study.

Takeaway – Smart implementation of excellent PPC strategies can bring optimal results like great exposure, numerous CTRs, high average position, low Cost-Per-Click (CPC), etc for your PPC advertising campaign.

b. Revenue Generator

Truprint/Snapfish wanted to improve the overall performance of its PPC advertising activities. Being a premier Google partner Click Consult could whitelist Truprint for a range of exclusive Google beta features.

It brought exceptional results in increasing the revenue by 355%. Also, there was a reduction in the disruption activities of the newly revamped website. To elaborately learn about the technologies used for running this successful PPC campaign, click here.

Takeaway – By focussing on Google Shopping Campaign, Bing Shopping, dynamic remarketing, and many other tactics, you can easily get returns on your PPC investment.

c. Quality Leads

One of the clients of Spinutech was mindful of driving quality leads and high revenue to its website through PPC advertising campaigns.

With the effective use of AdWords, Spinutech could bring amazing results to its client’s website at the end of four-months campaign optimization. It increased the total number of branded leads by 85.71% and decreased the overall Cost-Per-Click (CPC) by 45.02%. Click here to learn more about the study.

Takeaway – By making the best use of high-search volume keywords, it is possible to reduce the CPCs and target the right audience who are interested in your products and services.

Video Marketing Case Studies

Here, we have curated the best video marketing campaigns that really worked in impressing the right viewers.

a. Social Message

Canadian Tire’s advertisement video portrays a small Canadian boy seated in a wheelchair who was encouraged by another small kid to play basketball games. This advertisement about wheels turned out to be one of the viral marketing videos in 2017. To learn more about the case study, click here.

Takeaway – When your brand message is associated with a social cause, it turns out to be a psychological motivator that urges viewers to follow your brand. It evokes strong feelings in viewers at the same time conveys the brand message.

Also ReadEverything You Need To Know about Rebranding

b. Impressive Content

Android’s Friends Furever video campaign depicts featuring clips of unlikely animals playing and enjoying together.

According to Unruly, a video ad tech company this impressive video was shared more than 6.4 million times and gained the specialization of the most-shared video in 2015. If you like to learn a detailed explanation of the case study, click here.

c. Power of Influencers

Code.org created an excellent video marketing campaign that incorporated speeches of Bill Gates, Mark Zuckerberg about the importance of learning coding languages.

This video marketing campaign bought more traction to the website. Click here to take a look at the detailed explanation of the case study.

Takeaway – With the help of popular influencers, you can spread your brand message in an even more steadfast manner.

Voice Search Case Studies

Below, we have lined up the best voice search case studies.

a. Mobile Voice Search

Typing search queries can be cumbersome, error-prone, and even dangerous in some usage scenarios. Users are increasingly turning to their mobile devices when doing web searches.

In November 2008 Google introduced Google Mobile App (GMA) for iPhone that included a search by voice feature. GMA search by voice extended the paradigm of multi-modal voice search from searching for businesses on maps to searching the entire World Wide Web (WWW). To learn more about the case study, click here.

Takeaway– By integrating mobile voice search, you can effectively provide the best user experience to your target audience.

Also ReadGuide To Live Stream Video In Your Website

b. Webpage Content Curation

Anglian Home Improvements had answers for three different FAQs curated on the same page at a single URL. This did not provide the best user experience and affected Google rankings too.

Epiphany Search supported Anglian Home Improvements by listing the FAQs on different pages with optimized content that best suits featured snippets.

As a result of this voice search strategy, the website marked significant visibility on voice search queries by driving 13 inquiries per month. Click here to learn more about the case study.

Takeaway– Based on the high search volume keywords, you have to create quality content. This helps search engines to easily recognize your content and display it before your target audience.

Also ReadGuide To Optimize Your Website For Voice Search

Digital Marketing Case Studies – FAQ

Why are Digital Marketing Case Studies Important?

Digital Marketing Case studies are more important to analyze the previous patterns of strategies that businesses adopted to get results. At times, we would also get a glimpse of what did not work in the first place.

How to write a Digital Marketing Case Study?

Writing a Digital Marketing Case Study is much different than any other normal case studies.

  • First, identify the scenario you wish to document (A success or a Learning in this case)
  • Use a story telling method to make it readable
  • Identify the pain points and key strategies followed
  • Highlight the result including the timeframe to achieve (This will help the peer community to understand the timeframe)
  • Suggest the alternate strategies you had in mind if they are relevant

Over to You

Digital marketing case studies are useful for you in making the right marketing decisions. If you like to learn about the performance of a digital marketer, case studies will greatly help you!

Are you looking for a professional digital marketing service provider? At ColorWhistle, our expert digital marketers can help you with tailor-based services that best match your business objectives.

Feel free to get in touch with us via message or call +1 (919) 234-5140 at any time. We are ready to extend our arm of support to you!

Did we miss any interesting digital marketing case studies? Comment your thoughts in the box below. We are glad to hear back from you.

FAQs

What digital marketing strategies will be the most effective in 2022? ›

Here are five digital marketing strategies to help you make the most of 2022.
  • Treat your first-party data like gold. ...
  • Use machine learning for paid media. ...
  • Focus on personalization. ...
  • Prioritize customer privacy. ...
  • Command attention with TikTok and Reels.
4 Feb 2022

How do you answer a case study in marketing? ›

How to answer marketing case interview questions
  1. Divide the problem into parts. The first step to answering case interview questions is to divide a complex problem into smaller, more manageable parts. ...
  2. Explain each part. ...
  3. Support your answer with numbers. ...
  4. Focus on communication.
13 Jul 2021

What are the 3 most important things in digital marketing? ›

At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

What are 5 emerging digital marketing strategies to try in 2022? ›

5 Emerging Digital Marketing Strategies to Try in 2022
  • Use More Videos. It feels like marketing tips list for the past decade have talked about video. ...
  • Invest in Creating a Strong Brand Image. ...
  • Optimize for Voice Search. ...
  • Focus on Local SEO. ...
  • Don't Neglect B2B Marketing.
27 Sept 2021

What is the most effective digital marketing strategy? ›

According to Smart Insights, the most effective strategy in 2018 was social media marketing, followed by content marketing, and the least was data management, with SEO being somewhere in the middle of it all.

Where can I find case studies? ›

Free Case Studies online
  • Business Case Studies by Company and also by Topic.
  • Case Place.
  • Journal of Business Case Studies.
  • MIT Sloan Management LearningEdge.
  • The New York Times Small Business Case Studies.
  • Yale School of Management.
18 Nov 2021

What are some example of a case study? ›

Types of Case Studies

Researchers might study a group of people in a certain setting or look at an entire community. For example, psychologists might explore how access to resources in a community has affected the collective mental well-being of those living there.

Where can I find free case studies? ›

Some organizations offer "free" case studies and materials for idea generation.
...
Free case study websites
  • BusinessEthics.ca. ...
  • Daniels Fund Ethics Initiative -- Case Studies. ...
  • Ethics Unwrapped. ...
  • Knowledge@Wharton. ...
  • Merlot OER Case Studies. ...
  • MIT LearningEdge Case Studies. ...
  • SHRM Case Studies (Human Resources) ...
  • World's Best Case Studies.
4 days ago

How do you study a case study? ›

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon.
...
  1. Step 1: Select a case. ...
  2. Step 2: Build a theoretical framework. ...
  3. Step 3: Collect your data. ...
  4. Step 4: Describe and analyze the case.
8 May 2019

What are case studies in digital marketing? ›

Case studies provide in-depth knowledge about the uncommon situations faced by digital marketers, steps they took to overcome, and the end-results obtained. As you can learn more from the other marketer's mistakes, going through case studies will never become vain.

What makes a great case study? ›

Good case studies include key details that show how the customer got from A to B using the product—something you don't get with customer reviews. Don't make your reader work too hard to visualize the story. If you can use images and videos, use them!

What is the most important element in digital marketing? ›

The five most important elements of a digital campaign consist of mobile considerations, organic search, social media marketing, content marketing and lead nurturing. All of these elements combined make up a cohesive digital marketing strategy.

What is the heart of digital marketing? ›

Content marketing is the heart of most successful digital marketing campaigns. It's the catalyst to growing your digital footprint, generating inbound leads and building the strong brand name recognition you desire.

What kind of marketing is most successful? ›

Social media marketing is one of the most popular types of marketing strategies. And, it's also one of the most effective to build awareness and increase sales. And it's not hard to understand why when more than 2.8 billion people use social media platforms. That's approximately 37% of the world's population!

What digital marketing trends have or will be the most impactful in 2022? ›

Chatbots

Chatbots are considered one of the top digital marketing trends in 2022, the AI-based technology makes use of instant messaging to chat with customers, and with site visitors.

What are the latest digital marketing trends advertising agencies should implement in 2022? ›

Here are the 9 digital marketing trends to get ahead of in 2022:
  • Short, DIY videos.
  • Tell a real story.
  • Focus on your audience.
  • Privacy, transparency and trust-building.
  • Personalization.
  • Content segmentation.
  • Conversational marketing and quality interactions.
  • Artificial intelligence in digital marketing.

What are digital Trends 2022? ›

The new trends in digital transformation include hybrid work, intelligent search, AIOps and machine learning, customer data platforms (CDPs), and integrated Agile, DevOps, and ITSM platforms.

What is your top 3 modern & innovative digital marketing strategies to attract clients? ›

Marketing strategies to attract and retain customers
  • Leverage social media.
  • Start a blog.
  • Maximize search engine optimization (SEO).
  • Create a call to action (CTA).
  • Engage influencers.
  • Build a mailing list.
  • Create an affiliate program.
  • Engage customers with chat.

Which marketing strategy is best? ›

Top 10 B2B Marketing Strategies
  • Social Media Marketing.
  • Search Engine Optimization.
  • Search Engine Marketing/Pay-Per-Click.
  • Account Based Marketing (ABM) and Retargeting.
  • Earned Media and PR.
  • Email Marketing.
  • Industry Events.
  • Conversational Marketing.
18 Aug 2022

Where can I get case study answers? ›

You can find Harvard case solutions (HBR Case Solutions) at TheCaseSolutions.com - Number 1 website in Case Study Solutions. All solutions are done from scratch and are plagiarism free. Turnitin Reports are also provided as proof of originality of the work being done.

How do you get the answers to a case study question? ›

There are several steps to writing an answer to a case study assignment:
  • STEP 1: READ THE CASE STUDY AND QUESTIONS CAREFULLY. • ...
  • STEP 2: IDENTIFY THE ISSUES IN THE CASE STUDY. ...
  • STEP 3: LINK THEORY TO PRACTICE. ...
  • STEP 4: PLAN YOUR ANSWER. ...
  • STEP 5: START WRITING YOUR CASE STUDY ANSWER. ...
  • STEP 6: EDIT AND PROOFREAD. ...
  • STEP 7: SUBMIT.

How do I find case studies on Google? ›

Go to the Advanced Search. Enter your search term(s) Scroll down to the Document Type box and select Case Study. Click Search.

What are the 4 most important parts of case study? ›

8 Essential Components of a Case Study
  • Start with a Compelling Title and Summary. ...
  • Share Background Information About Your Customer. ...
  • Explain the Challenge Your Customer Faced. ...
  • Discuss Your Customer's Decision Process. ...
  • Explain the Solution and Implementation. ...
  • Share the End Results. ...
  • Include Supporting Visuals and Quotes.
1 Feb 2022

What are the 3 methods of case study? ›

He has helpfully characterised three main types of case study: intrinsic, instrumental and collective[8]. An intrinsic case study is typically undertaken to learn about a unique phenomenon. The researcher should define the uniqueness of the phenomenon, which distinguishes it from all others.

What are marketing case studies? ›

In marketing, a case study is an in-depth study of the effectiveness of a certain tool, tactic, or strategy. It focuses on measurable outcomes, like an increase in sales, visitors, or production hours. Typically, it includes a few key elements: Introduction to the customer/client.

How do you write a business case example? ›

How to write a business case.
  1. Be brief and convey only the essentials.
  2. Make it interesting, clear, and concise.
  3. Eliminate conjecture and minimize jargon.
  4. Describe your vision of the future.
  5. Demonstrate the value and benefits the project brings to the business.
  6. Ensure consistent style and readability.
18 Mar 2022

What is the Harvard case study method? ›

Overview. Simply put, the case method is a discussion of real-life situations that business executives have faced. On average, you'll attend three to four different classes a day, for a total of about six hours of class time (schedules vary). To prepare, you'll work through problems with your peers.

What does a business case study look like? ›

Most case studies feature the following sections: Introduction, Brief Description of Customer's Business, Problem/Challenge/Opportunity, Solution, Results/Conclusion, Boiler, and Call-to-Action (CTA). But outlines aren't just for traditional case studies. Use outlines to guide your infographic and video versions too.

Can I do a case study on myself? ›

you can absolutely do it, some of the greatest achievements in science and medicine were accomplished this way. you are definitely going to need a research advisor.

How long is a case study? ›

Most resources tell you that a case study should be 500-1500 words. We also encourage you to have a prominent snapshot section of 100 words or less. The results and benefits section should take the bulk of the word count. Don't use more words than you need.

How long does a case study take? ›

Many case studies last around 3-6 months but can also continue for years (WikiHow, 2016). To be prepared is very important. Merriam (1994) show that a well prepared compilation and data analysis process is a time saver for the writing process.

How does zomato create customer engagement? ›

Zomato engages with the audience by posting on trendy topics. The brand understands the audience's nature. Hence, it promotes content which makes users share it, comment on it and view it again and again. It utilises trendy topics and posts simple images in order to interact with viewers online.

What are the 5 essential elements of a great case study? ›

The Elements of a Great Case Study
  • (1) A time- and issue-bounded dilemma.
  • (2) Explanations of issues and concepts.
  • (3) A story, with vivid characters and moments.
  • (4) Data and other information.
  • (5) Scenarios that lead in different directions.
26 Feb 2019

How do you pass a case study interview? ›

Preparation for the case study
  1. Listen to the interviewer and ask questions. ...
  2. Structure the problem and form a framework. ...
  3. Think before speaking. ...
  4. Focus on high-impact issues. ...
  5. Generate a hypothesis and explore options creatively. ...
  6. Demonstrate business judgment. ...
  7. Make quick and accurate calculations.

How do you start a case study essay? ›

How to write a case study response
  1. Introduction. Introduce the main purpose of the case study and briefly outline the overall problem to be solved.
  2. Description. Write a brief description of the case under discussion giving an outline of the main issues involved. ...
  3. Discussion. ...
  4. Conclusion / Recommendations.
10 Feb 2022

How would you prepare your digital marketing strategy for 2022? ›

How to Prepare Your Digital Marketing Strategy for 2022
  1. Diversify Your Content Marketing Strategy. The first thing every business owner needs to think about is their content marketing strategy. ...
  2. Optimize for Voice Search. ...
  3. Host More Live Events. ...
  4. Prioritize Personalization. ...
  5. Showcase Plenty of Social Proof. ...
  6. Final Thoughts.
27 Sept 2021

What are the sales strategies that should be adopted in 2021 2022? ›

11 biggest sales trends in 2022
  • Creativity is the new sales hack. ...
  • Implement sales automation. ...
  • Implement value-based selling. ...
  • Social selling is essential. ...
  • Customer success over customer support. ...
  • Bring your teams closer together. ...
  • Multi-channel, personalised experiences. ...
  • Video for sales.
23 Feb 2022

What is the future for digital marketing? ›

According to statistics, the growth of the Indian e-commerce market is pushing to Rs 7 trillion by 2023 due to the pandemic and multiple lockdowns. This strongly suggests that the growth of digital marketing is on an upward trend and has positively impacted businesses as well as the lives of people.

How do you do marketing in 2021? ›

18 of the best ways to market your business in 2021
  1. Optimize for Google's next update. ...
  2. Prepare for the end of third-party cookies. ...
  3. Foster first-party relationships. ...
  4. Focus on customer retention. ...
  5. Start selling on social. ...
  6. Follow statements of purpose with action. ...
  7. Build trust. ...
  8. Grow communities.
4 Jan 2021

How can I start digital marketing at home? ›

Online Marketing Learning Tips
  1. Start with SEO. Many of the concepts used by PPC, content marketing, and social media marketing are based on SEO principles. ...
  2. Practice, Practice, Practice. ...
  3. Get Certified. ...
  4. Work with experienced Digital Marketers. ...
  5. Start your own digital marketing blog. ...
  6. Never stop learning.

What's an example of digital marketing? ›

Examples of digital marketing include: Social Media Marketing (SMM) Search Engine Optimisation (SEO) Search Engine Marketing (SEM)

What is digital marketing PDF? ›

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

What are the 5 of most powerful marketing tips? ›

Powerful Marketing Strategies To Grow Your Business Faster
  • #1. Set a Goal and a Budget.
  • #2. Build Your Influence.
  • #3. Leveraging Employees as Thought Leaders.
  • #4. Champion One Social Channel.
  • #5. Build Rapport through Email.
  • #6. Blog Strategically.
  • #7. Conduct Research That Impacts Your SEO.
  • #8. Teach Others.
14 Jan 2022

What are the 7 strategies of marketing? ›

These seven are: product, price, promotion, place, packaging, positioning and people.

Why digital marketing is important now a days? ›

Digital Marketing hence generates better income, along with better conversion rates with the use of successful strategies to enhance the business growth of any company or organization. Ability to interact with prospect customers and understanding exactly what products or services they are looking for them.

What is the future of digital marketing in 2025? ›

By the year 2025, virtual reality will take the lead in marketing trends. Customers will enjoy the amazing emotional experience as they shop for product brands with colorful, engaging advertising. They will come back time and time again, increasing their loyalty to a product brand, possibly even more than chatbots.

What is good marketing strategy? ›

What makes a good marketing strategy? Knowing your target customer, taking an integrated approach to your campaigns, knowing and communicating your USP, focusing on your customer's problems and above all, committing.

What are some good marketing tips? ›

Marketing Tips
  • Champion social responsibility. ...
  • Never forget Inbound Marketing. ...
  • Create more short-form videos. ...
  • Let customers hear from you. ...
  • Create delightful products and practice smart marketing. ...
  • Tap into your personal networks. ...
  • Turn your personal brand into a spectacle. ...
  • Make your product sell itself.
11 Apr 2022

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