What Is A Full Service Digital Marketing Agency? (2022)

Before we can begin to answer this question, we need to make sure that one thing is clear: what are digital marketing services?

Digital marketing is an umbrella term that encompasses all kind of activity which takes place online to promote your brand, or to drive sales. Any company wanting to reach out to an audience nowadays, needs to have a digital presence.

The world has gone digital, and traditional marketing methods are no longer as effective and efficient as in previous years; and the more time passes, the more this becomes more evident.

Nowadays, everyone is on their phones, thanks to the introduction and constant development of smart phones; when just a few years ago, much of the activity done online was carried out through laptops and stand-alone computers.

Today, it’s all about being able to type in two words in a search engine to get an immediate answer.

Need to know the nearest take-out to you? Google it.

Need to know where you can go to buy yourself a new dress for an upcoming wedding? Google it.

Everything you need is just one click away.

(Video) full service digital marketing agency

What Is A Full Service Digital Marketing Agency? (1)

So, are you a click away from people finding you? Well it all depends on how good your online presence is, and this does not just concern one factor, but multiple factors.

From the quality and ranking of your website, to your social media game, to your budget control on paid advertising.

Now to handle all these different channels, there are two ways how you can go about it.

• You can either hire a full service digital marketing agency, or,
• You can hire multiple niche agencies.

But the question is, which is the better option?

In order to answer this question, we need to look at what the two different kinds of methodologies can offer.

Hiring Multiple Niche Agencies

What is a Niche Agency?

As the term implies, a niche agency is one that focuses solely on one area.

For example, one agency will be able to handle your website design and development, another one your search engine optimisation and search engine marketing, another one your content writing… and lest we forget the social media part which can get even more complicated.

(Video) 6 EASY Digital Marketing Agency Services For Beginners

Some niche agencies, will solely focus on one platform, and not on social media on the whole. Therefore you can have an agency that handles your Twitter account, another one focusing on your Instagram account and yet another for your Facebook account.

What Is A Full Service Digital Marketing Agency? (2)

Specification is important however, when a company’s needs is not limited to one or two services, but is open to many different ones, this will prove to be difficult. You would need to be in contact with all the digital marketing agencies, and remember – there is no communication in between.

For instance, a business’ Instagram account would be handled by one agency, and the Facebook page will be handled by another agency. Now, while this might reap benefits in terms of specification and personalisation, on the other hand it might suffer consistency and continuation.

What do we mean by this?

Easy! Should you wish to promote an upcoming event or product, if one agency is in charge of handling both accounts, as well as other channels and the website itself, this product or event can be easily promoted across all channels simultaneously, with channels also crossing over each other, for example: sharing an Instagram post on Facebook.

What Is A Full Service Digital Marketing Agency? (3)

On the other hand, with niche digital marketing agencies, sharing is confined to that one particular channel; and with regards to consistency, it will be your job and duty to advise each and every company to post about that particular product or event on their respective channels.

Now, one post here and there is one thing; but if you are the kind of company where you need to be in constant communication with your agency, providing them with content or requesting particular work to be done, then managing different agencies at once might not be the ideal option for you.

Not to mention, making sure that your brand voice matches across all these different channels! While niche agencies will be very well-versed in how they should address the audience of a particular social media network, on the other hand, you risk that your brand’s voice varies from one channel to another.

Social media aside, imagine having your website designed by one agency but have the content writing and search engine optimisation done by another agency.

(Video) How To Start A Digital Marketing Agency From Scratch In 2022 (Complete Tutorial)

What Is A Full Service Digital Marketing Agency? (4)

First off, there are way too many people having access to your website. This is not a very ideal situation – what if something were to happen, where would you start? Second of all, website design and development plays a crucial role in SEO – and so, changes to the website can either help or hinder SEO.

In a full service digital marketing agency, this would prove to be no problem at all, for the departments are in easy communication with each other; however when you cross agencies, it is an entirely different story. In this case, you would need several employees to be responsible for keeping in contact and create communication between them.

Therefore, the bottom line is that, unless your business rides most especially on one particular aspect of online presence, then you are better off considering hiring full-service digital marketing agencies. You can find out the digital marketing services list at Digital Agency Network.

Hiring a Full Service Digital Marketing Agency

What is a full service digital marketing agency?

A full service digital marketing agency is one that manages all aspects of a company’s online presence. This kind of agency would have different departments that focus on one area, for example a department for design, website development, content writing, social media management, SEO and SEM.

Thus, the agency’s aim is to come up with a holistic strategy for a company, whereby they define their KPI, and evaluate how each and every department can help in the accomplishment of this end goal.

What Is A Full Service Digital Marketing Agency? (5)

For example, a start-up company would first need an eye-catching, user and mobile-friendly design for a website which would be handled by the UX and design team, then the website would move into development, whilst preparations are underway in the SEO and content writing departments, as well as the SEM department.

The social media channels following suit, with the strategy kickstarting in coordination with the other departments.

(Video) full service digital marketing agency FAQ

What Is A Full Service Digital Marketing Agency? (6)

Hence, the “full service” is exactly what it entails. A holistic strategy, that consists of these sub-strategies according to the area. Your company would benefit from:

• A UX and design strategy
• A content strategy
• An SEO strategy
• An SEM strategy
• A Social Media strategy

… and the best part is that you get all the digital marketing agency services in one place. No hassle. No stress.

Niche or Full Service Digital Agency?

Needless to say, only you can see what is best for your company, and the first step you need to take to make this decision, is to sit down and think carefully about what your company goals are.

What is your top priority? What kind of business are you? What would a business like yours need to create a digital presence?

Of course, niche agencies are nice for a reason – they live and breathe their specific area of work. If 90% of your audience lives on one particular network, say Facebook, then in that case hiring a niche agency might work well for you.

If you want your brand however, to go viral, be present and accessible across multiple channels at the same time, whether it is through organic or paid search, through email marketing or different social media platforms, then your best option would be a full service digital agency.

What Is A Full Service Digital Marketing Agency? (7)


This will not only guarantee a wide online presence, but it also ensures a smooth operation and constant communication between the digital agency and your business.

(Video) full service digital marketing agency process

Digital Agency Network serves fresh news, creative work and great blog posts from prominent digital agencies, every day. Have a look at the DAN directory to explore the best digital marketing agencies in the world!

FAQs

What is a full service agency in marketing? ›

A full-service agency is capable of handling all marketing aspects of a business, from strategic planning, creative, and production to public relations, social media, digital marketing, and analytics.

What are full service agencies? ›

What is a Full-Service Agency? A full-service agency is a fully integrated marketing and advertising agency that provides a complete set of services. These larger agencies are designed to handle all advertising and marketing requirements that you and your company might be deployed in-house.

What all services are included in digital marketing? ›

What Services Do Digital Marketing Agencies Offer?
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Website Strategy.
  • Social Media Marketing.
  • Email Outreach.
  • Re-targeting.
  • Content Generation and Optimization.
  • Quality Link Building.
16 Jan 2022

What does a digital marketing service do? ›

A digital marketing agency reaches customers online through omnichannel marketing, multichannel marketing, or single-channel marketing. With multichannel and single-channel marketing, agencies interact with customers in one or multiple channels such as websites, blogs, email, social media, and more.

What are the 3 types of agencies? ›

There are three main agency types: creative, digital and PR.

What are the 5 types of agency? ›

The five types of agents include: general agent, special agent, subagent, agency coupled with an interest, and servant (or employee).

What is the difference between a full-service agency and a specialized agency? ›

From naming and tagline creation to social media promotions, a full-service agency has the capabilities to advise and implement expert strategies that deliver measurable results. In contrast, the narrow focus of a specialized agency allows for the development of skills and expertise in one certain area.

What are the functions performed by full-service advertising agency? ›

A full-service advertising agency can handle all the marketing and advertising aspects of a business. This usually includes strategic planning, production, creativity, and innovations, as well as interactive marketing services via the internet.

What services does a digital agency provide? ›

What are the services a digital agency typically offers?
  • Strategy services. Market and competitive research. CRM & sales funnel strategy. ...
  • Marketing services. Content creation. Digital marketing campaigns. ...
  • Design services. User testing & personas. UI design. ...
  • Development services. Website building. Website maintenance and hosting.

How does a digital marketing agency make money? ›

Earn money with affiliate marketing. Affiliate marketing is a business model where you earn commissions by making sales of other people's products. The process is straightforward. You find products you want to promote, create a website promoting those products, and drive interested visitors to your affiliate products.

What makes a good digital marketing agency? ›

Out of The Box Ideas

Your clients must believe in your ability to come up with something new every time they hire your services. This is what makes you brilliant and popular among your clients. An excellent digital marketing agency must be able to generate significant, influential, and yet innovative ideas.

How much can a digital marketing agency make? ›

The average marketing agency earns a net profit margin between 6 and 10 percent — with digital agencies reporting even higher margins around 20 percent. Corporate advertising agencies, in some cases, report margins as high as 40 percent.

What's an example of digital marketing? ›

Examples of digital marketing include: Social Media Marketing (SMM) Search Engine Optimisation (SEO) Search Engine Marketing (SEM)

How many types of digital marketing are there? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

What are the big 5 agencies? ›

He claimed it's now too late for the 'big five' ad agencies – WPP, Omnicom, Publicis, Interpublic and Dentsu – to save their souls.

What are the 4 types of agencies? ›

In the U.S. government, there are four general types: cabinet departments, independent executive agencies, regulatory agencies, and government corporations.

What is the difference between a marketing agency and an advertising agency? ›

What is the difference? Generally, marketing agencies conceptualize the campaigns and work with the client during the campaigns' life. In contrast, advertising agencies execute the paid portion of the campaigns leveraging their existing partnerships with offline and online channels.

What is the most common type of agency? ›

Expressed agency is the most common type of agency and it gives the agent the authority to contract on behalf of the principal.

What are 2 types of agencies? ›

Types of Agencies. Advertising agencies fall into two broad categories: full-service ad agencies and specialized agencies.

Why would it make sense for an advertising agency to develop a reputation as a full-service provider? ›

Full-service ad agencies offer a more seamless integration of advertising media and a better likelihood of consistency in brand messages over all platforms. Specialists within one agency typically work as a team and provide these benefits.

What are specialist marketing agencies? ›

A specialist agency focuses solely on the areas they are expert in. Whether that's branding or SEO, opting for a specialist agency means you are benefitting from a specific set of services that elevates the general marketing offer.

What is creative boutique agency? ›

'A creative boutique is an advertising agency which is considerably smaller than a full-service agency and offers a specialized set of services to its clients. ' Unlike large full-scale agencies, creative boutiques do not have multiple worldwide locations, with huge payrolls.

Why do companies hire marketing agencies? ›

A marketing agency has the latest and greatest marketing tools that benefit your organization. As subject matter experts and dedicated professionals, agency team members are on top of the latest trends, techniques, and tools. So when you use their services, you also get access to new technology and strategies.

What are the 5 major functions of the modern advertising agency? ›

10 Major Functions of Advertising Agency
  • Attracting clients. Advertising agency needs clients (advertisers). ...
  • Account Management. ...
  • Creative Team. ...
  • Researchers. ...
  • Media Planners. ...
  • Advertising budget. ...
  • Coordination. ...
  • Sales promotion.

How do you promote a marketing agency? ›

Below, we will look at different ways regarding how to promote a marketing agency and its services.
  1. Publish Case Studies.
  2. Ask for Testimonials.
  3. Empower Your Employees.
  4. Focus on In-Person Networking.
  5. Showcase Your Culture.
  6. Be Consistent.
  7. Use Instagram to Your Advantage.
  8. Industry Awards.
17 Mar 2022

Is digital marketing agency a good business? ›

Certainly, Yes. A business from any category that approaches digital marketing to reach its audience online and wants to turn into profitable can get benefits with time.

Which industry should I target for digital marketing services? ›

Types of companies and sector that needs Digital Marketing:
  • Healthcare:
  • Entertainment:
  • Food:
  • Legal/law firms:
  • Retail Industry:
  • Education:
  • Fitness & Nutrition:
  • Ecommerce:

Is digital marketing really profitable? ›

Digital marketing is one of the most profitable industries in the modern world. With only a laptop and internet, there's no real limit to what you can make and how much money you can make through digital marketing.

Is digital marketing a good side hustle? ›

To get a solid edge on the competition and gain the skills you need to thrive as a side hustler in a variety of areas, earning a digital marketing certification is the way forward. It's one of the best investments you will ever make.

How do you evaluate a digital marketing agency? ›

Below are seven tips to help you know what to look for when evaluating and selecting a digital marketing agency.
  1. Clarify your company's goals. ...
  2. Ask the agency what their definition of “success” would be in terms of digital marketing. ...
  3. Evaluate their fee structure. ...
  4. Personally interview your most feasible prospects.

How much do you need to start digital marketing? ›

Startup costs for a digital marketing agency range from $1,800 to $16,000. The low end assumes you'll start your agency from home and that you're already trained as a digital marketer and have a computer. You'll just need a website and digital marketing software.

Is starting a digital marketing agency a good idea? ›

Since every business has some fixed expenses, having a stable income month on month, makes such an agency a great business model. Initially, it takes time to create a professional network, build a brand and start getting clients for the agency. However, with the time you'll realize the value of stable income.

How much does it cost to start an agency? ›

It typically costs anywhere from $3,000 to $250,000 to start a staffing agency. Depending on your location, size, and if you need an office, the costs can vary greatly. It also depends on how much you want to outsource and how fast you want to be up and running.

What is the difference between a full service agency and a specialized agency? ›

From naming and tagline creation to social media promotions, a full-service agency has the capabilities to advise and implement expert strategies that deliver measurable results. In contrast, the narrow focus of a specialized agency allows for the development of skills and expertise in one certain area.

What are the functions performed by full service advertising agency? ›

A full-service advertising agency can handle all the marketing and advertising aspects of a business. This usually includes strategic planning, production, creativity, and innovations, as well as interactive marketing services via the internet.

What is a service agency? ›

Definitions of service agency. a business that makes its facilities available to others for a fee; achieves economy of scale. synonyms: service bureau, service firm. type of: agency. a business that serves other businesses.

Why would it make sense for an advertising agency to develop a reputation as a full-service provider? ›

Full-service ad agencies offer a more seamless integration of advertising media and a better likelihood of consistency in brand messages over all platforms. Specialists within one agency typically work as a team and provide these benefits.

What services does a marketing agency provide? ›

What Does A Marketing Agency Do?
  • Brand Identity Design.
  • Web Development.
  • Experiential Marketing.
  • Digital Media Buying.
  • Packaging Design.
  • SEO & PPC Services.
  • Social Media Marketing.
  • Influencer Marketing.

What are specialist marketing agencies? ›

A specialist agency focuses solely on the areas they are expert in. Whether that's branding or SEO, opting for a specialist agency means you are benefitting from a specific set of services that elevates the general marketing offer.

What are the 4 types of agencies? ›

In the U.S. government, there are four general types: cabinet departments, independent executive agencies, regulatory agencies, and government corporations.

What are the 4 types of agents? ›

There are four main categories of agent, although you are unlikely to need the services of all of them:
  • Artists' agents. An artist's agent handles the business side of an artist's life. ...
  • Sales agents. ...
  • Distributors. ...
  • Licensing agents.

What is the difference between a marketing agency and an advertising agency? ›

What is the difference? Generally, marketing agencies conceptualize the campaigns and work with the client during the campaigns' life. In contrast, advertising agencies execute the paid portion of the campaigns leveraging their existing partnerships with offline and online channels.

Why do companies hire marketing agencies? ›

A marketing agency has the latest and greatest marketing tools that benefit your organization. As subject matter experts and dedicated professionals, agency team members are on top of the latest trends, techniques, and tools. So when you use their services, you also get access to new technology and strategies.

What are the benefits of service marketing? ›

Here are the top six benefits of self-service marketing:
  • Lower Costs. Self-service marketing can help an enterprise to control costs in two main areas. ...
  • Increased Productivity. ...
  • Increased Brand Equity. ...
  • Improved Analytics. ...
  • Increased Sales. ...
  • Improved Time to Market.
22 Aug 2019

What are the 5 major functions of the modern advertising agency? ›

10 Major Functions of Advertising Agency
  • Attracting clients. Advertising agency needs clients (advertisers). ...
  • Account Management. ...
  • Creative Team. ...
  • Researchers. ...
  • Media Planners. ...
  • Advertising budget. ...
  • Coordination. ...
  • Sales promotion.

What are two types of agencies? ›

Types of Agencies. Advertising agencies fall into two broad categories: full-service ad agencies and specialized agencies.

Which agency provides all advertising service to the client? ›

An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.

What is a full-service design studio? ›

Full-service design basically means that the interior design studio manages the bulk of the work involved in a renovation or decoration project on behalf of their client.

Videos

1. What is a Full-Service Digital Marketing Agency? - The Versa Creative Podcast
(Versa Creative)
2. What is a Full Service Digital Marketing Agency? #digitalmarketingagency
(Digifix)
3. How We Became a Full-Service Digital Marketing Agency
(Digital Resource)
4. What is full service digital marketing agency?
(Nialy Diallo)
5. Thrive Internet Marketing Agency | A Full-Service Digital Marketing Company
(Thrive Internet Marketing Agency)
6. Full Service Digital Marketing & Advertising Agency | Splash Omnimedia
(Splash Omnimedia)

Top Articles

Latest Posts

Article information

Author: Prof. Nancy Dach

Last Updated: 09/07/2022

Views: 6295

Rating: 4.7 / 5 (77 voted)

Reviews: 84% of readers found this page helpful

Author information

Name: Prof. Nancy Dach

Birthday: 1993-08-23

Address: 569 Waelchi Ports, South Blainebury, LA 11589

Phone: +9958996486049

Job: Sales Manager

Hobby: Web surfing, Scuba diving, Mountaineering, Writing, Sailing, Dance, Blacksmithing

Introduction: My name is Prof. Nancy Dach, I am a lively, joyous, courageous, lovely, tender, charming, open person who loves writing and wants to share my knowledge and understanding with you.